THE GOOD OLD DAYS

WELCOME TO TODAY

...AND IT GETS WORSE

MOZCAST SERPS WITH VERTICALS

NEWS RESULTS IMAGE RESULTS IN-DEPTH ARTICLES (JUNE 30, 2015)

ADD IN THE KNOWLEDGE GRAPH

KNOWLEDGE PANELS KNOWLEDGE CARDS FEATURED SNIPPETS VERTICALS

ADD IN SOME ENHANCEMENTS

VIDEO THUMBNAILS MEGA-VIDEOS REVIEW STARS EXPANDED SITELINKS KNOWLEDGE GRAPH VERTICALS

ADD IN SOME LOCAL FLAVOR

LOCAL PACKS LOCAL 1-BOXES SNACK PACKS ENHANCEMENTS KNOWLEDGE GRAPH VERTICALS

AND FINALLY, LET’S GET PAID

PAID SHOPPING ADWORDS ADS LOCAL ENTITIES ENHANCEMENTS KNOWLEDGE GRAPH VERTICALS

REVENGE OF THE KNOWLEDGE

KNOWLEDGE CARDS

KNOWLEDGE PANELS

KG IS AN ECOSYSTEM

ENDLESS ANSWERS?

HUMAN-EDITED

KNOWLEDGE

DOESN’T SCALE

FEATURED SNIPPETS

BUILT ON YOUR DATA

A WORK IN PROGRESS

WHAT’S A QUESTION?

DOUBLE THE ANSWERS

IT’S JUST BEGINNING *

IN T

ESTI

NG*

ARE ANSWERS

BEING DRIVEN

BY MOBILE?

IS YOUR NICHE

SAFE FROM

DISRUPTION?

IS IT REALLY MY DATA?

WHAT IF I CHANGE IT?

SIX MONTHS LATER…

PULLED FROM PAGE 1

COULD WE STEAL IT?

SIX WEEKS LATER…

ACT NOW, CASH IT IN

THE RISE OF GOOGLE CONTENT KING

DEFINITIVE ANSWERS

DOMINANT ENTITIES

VERTICAL TAKEOVERS

DATA PARTNERSHIPS

COMPETITIVE TOOLS

SMART ALGOS

LEAD TO SMART

DATA CURATION

CURATOR TO CREATOR

MORE IS ON THE WAY *

IN T

ESTI

NG*

WHAT NICHE IS NEXT? *

CONC

EPT*

BUILD DEEP CONTENT

ADD VALUE & INSIGHT

BRING YOUR A+ GAME

IT CAME FROM THE MOBILE SERPS

LETS TALK ABOUT MOBILEGEDDON

GOOGLE GOT WHAT THEY WANTED

OVER HALF OF USAGE IS MOBILE

MOST ACTIVITY STARTS ON MOBILE

Towards the end of last year we launched some pretty big design improvements for Search on mobile and tablet devices (mobile first! :-). -- Jon Wiley (Google)

WELCOME TO THE MOBILE-FIRST ERA

DESKTOP CAROUSELS

CAROUSELS

WERE CREATED

FOR MOBILE

DESKTOP SNACK PACK

SNACK PACKS

WERE BUILT

FOR MOBILE

REMEMBER THIS ONE?

NEW CONTENT

DOMINATES

ON MOBILE

RUN YOUR NUMBERS

ATTACK OF THE AD HYBRIDS

PAID HOTEL BOOKING

PAID PRODUCT PANELS

PAID ONLINE MOVIES

PAID ONLINE MUSIC

PAID ONLINE BOOKS

PAID MUSIC, PART 2

IS THIS A CLOAKED AD?

GOOGLE IS A

COMMERCIAL

ECOSYSTEM

APP PACKS CAN

REPLACE UP TO 6

ORGANIC SPOTS

LOOK TO MOBILE

TO SEE THE

FUTURE OF ADS

IS THIS THE FUTURE? *

CONC

EPT*

COULD ADS ESCAPE? *

CONC

EPT*

EXPLORE ALL OPTIONS

CAN WE SURVIVE THE FUTURE?

DISAPPEARING SERPS?

WILL VOICE

BE THE DEATH

OF SERPS?

WHAT IF EVEN

KEYWORDS

DON’T MATTER?

TODAY, THIS MATTERS

SO, BURY YOUR HEAD…

…OR OPEN YOUR EYES

SHORT TACTICS, LONG STRATEGY