SEO SimplifiedAli Husayni

What You Will Learn in This Course

SEO 101: SEO definitions Why Google? How does Google work? Google challenges Case study: Increasing Internet-based patients

Advanced SEO: How to Rank on Google (Workshop) Google updates: Why you lost ranks? How to choose an SEO company

Definitions

SEO Organic Results SEM (PPC) Adwords Google Places (Maps) Google Plus Authorship Google Reviews Optimization Visitors (Traffic) Unique Visitors Leads (Conversions) Conversion Rate  CRO Responsive Website

Why We Focus on Google?

67%

14%

11%

Others 4%

– Authorship

Conversions (September 2013)

Feb Mar Apr May Jun Jul Aug

In September 2013, Dr. Andrew Miller received:

213 leads from Google Organic71 new patients

Ranking Report Sample

Traffic and Conversions (September 2013)

Google Organic

Google Adwords

Direct

Other

3,147

1,809

1,287

824

Questions?

+ Popularity

Google SEO Simplified Formula:

+ OptimizationContent

Content Unique Fresh Answers Questions Human Audience

Content is King!

Optimization HTML Code Text Site Speed Sitemaps

Making Your Site Google Friendly

Popularity Links Social Media Reviews

How Many Citations Does Your Site Have?

Questions / Break

Content Unique Fresh Answers Questions Human Audience

Optimization Text Site Speed HTML Code

Popularity Links Social Media Reviews

How to Rank on Google (Workshop)

Looking into the future

Google Plus Authorship Strength Google Reviews

Past 10 years Duplicate Content (Panda)Low-Quality Links (Penguin) Intent (Hummingbird)

Google Algorithm Updates

What to Expect From Your SEO Company

Traffic Leads Patients

Site Audit SEO Strategy Development Realistic Time Frame 100% Money-Back Guarantee Measure Success

Sample Report (Dr. Miller September 2013)

Questions?