survey graphic - NewsUSAabout.newsusa.com/lp/downloads/survey_graphic.pdf · · 2017-04-04social...
Transcript of survey graphic - NewsUSAabout.newsusa.com/lp/downloads/survey_graphic.pdf · · 2017-04-04social...
NewsUSA Survey Results:2011 PR & Marketing Outlook
PR & Marketing Pros Share Critical Attitudes toward PR Channels & Measurement
The results of the recent targeted survey of 310 PR &marketing professionals indicate that the Internet, social media, traditional PR and even measurement practices are all evolving and being thought of di�erently today. While this is really no surprise, NewsUSA - sponsor of the 2011 PR & Marketing Outlook survey was intrigued to see a few of the aggressive and conversely the cautious a�itudes of marketers.
What About Social Sharing?
While marketers view social media as an importantelement of their marketing mix, only 11 percent use social and sharing sites like StumbleUpon, Reddit and Digg. In the future, marketers may consider exploring how voting communities can increase the buzz around news stories.
Quality of Placement is KingAlthough marketers are changing the way they measure success, media placement quality remains the top metric.
Next, survey responders indicated that measuring the tra�ic generated from online placements was more importantthan traditional metrics like quantity of placement and ad equivalency.
66% of the PR and marketing professionals with experience working
with media placement services, such as NewsUSA, rate the sheer quantity of media placements by such services to be advantageous.
In conclusion, the results of this survey show that marketers and PR professionals agree that a successful PR campaign should integrate numerous channels to drive site tra�ic and secure online media coverage. While
they are cautious about emerging channels, it is clear that the quality of media placements ranks high on their values lists.
Let NewsUSA show you how we can help boost your online visibility with high quality stories. Contact NewsUSA today to learn how to secure quality media coverage in newspapers, radio or social media channels.
Marketers who communicate via social channels
Print Placement Remains Strong
Marketers appear to be in synch when it comes to valuingvarious types of PR coverage. Online placement and print placement tied as being valued greatly by marketers, with
TV & radio a distant 3rd and 4th.
Marketers preference for media coverage
TV
Print Online
Radio
100%
75%
50%
25%
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PPGMobile Marketing
Mobile marketing appears to be an exploratory channel for many marketers at present. While many are interested in testing this channel, far fewer view mobile communications as important to their marketing mix.
70%are interested
in communicating via mobile channels
in the future
view communicating via mobile channels as important44%
Mobile Marketing is STILLin the Future
NewsUSA Survey Results:2011 PR & Marketing Outlook
Marketers Turn To Feature Stories to Achieve Program GoalsSecuring feature story placements continues to be a tactic that marketers leverage, with most survey responders identifying feature stories as an important part of achieving their program goals.
79% traffic driven to the company website from the placement
66% quantity of media placement
How Marketers prioritize PR results
82% quality of secured media placements
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83% 70%
11%
93%
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Profile/Interview Features Are TopsAn overwhelming number of marketers selected pro�le/interview features as the type of feature that drives the most results for their brand.
80%
NewsUSASocial Sharing is
Underutilized!