Reddit & StumbleUpon Ads - SMX West 2013
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Transcript of Reddit & StumbleUpon Ads - SMX West 2013
www.kairaymedia.com
www.kairaymedia.com
Reddit Ads
www.kairaymedia.com
•Untargeted• Site wide @ $20 min per day• All ads approved and paid prior to current day• Total ad payments calculated = Daily CPM• Your % of total spend = Your % day’s visibility
•Targeted• Subreddit specific @ $30 min per day• Also shows on Front page to Subreddit subscribers
•Boosted based on traffic ratio to default subreddits• Higher minimum spend• Less competition
Reddit Ads: Untargeted vs Targeted
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• Related Subreddits• Activity levels
• Stattit.com• Redditlist.com – Closed (private)• Metareddit.com
• Monitoring service
Reddit Ads: Choosing Subreddit
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• SubReddit rules• Research other ads• Use accepted formatting
• TIL when in /r/TodayILearned
Reddit Ads: Know Your Subreddit
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Reddit Ads: Promotion Graph
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• February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and now show by default to ABP users• Paid vs Natural Traffic
Reddit Ads: ABP
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StumbleUpon Ads
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• Plans show $.10 as lowest option• Defaults to $.10 (aka ‘normal’)• Pricing based on priority and time on page
• Why $.05 (aka ‘lowest’) is best!• Requirement for $.10 and $.25 time on page is low• Never had an issue filling budget FAST
StumbleUpon Ads: Pricing
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• Auto vs Manual Selection• Auto then Manual
• Broad or Precise• Demographic
StumbleUpon Ads: Categories
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• Stumbles from Ads help natural success• Score• Content Marketing combination
StumbleUpon Ads: Paid -> Natural
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• Covert the Stumble above the fold• Images / Visual / Minimalist• Social buttons
• StumbleUpon, Pinterest, Facebook, Twitter• Digg Digg / Buffer
StumbleUpon Ads: Focused Content
Connect With Me…
Facebook.com/kairaymediaFacebook.com/brentcsutoras
Gplus.to/kairayGplus.to/brent
@kairaymedia@brentcsutoras
www.kairaymedia.com
www.kairaymedia.com