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Media EvaluationBy Suraj.M
VIDEO0111.3gp
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1.In what ways does your media product
use, develop or challenge forms and
conventions of real music magazines?Front Page, Contents Page, Double Page Spread
When creating my front cover, contents page and double page spread I used forms and conventions of a few
magazines to help me build my magazine. The 2 magazines I used to help me build my front cover Vibe magazine
and Blender magazine which have their similarities and differences to my magazine. I also used one magazinecontents page to subvert the conventions. From the two magazines, I picked out a few features I liked which I
could alter, develop and include in my magazine(similarities and differences).
I took ideas from these two magazines and either looked and built on them or created my own ideas to
challenge the forms and conventions of them.
The structure of both magazines are simple and straight forward, they use a small range
of colours which inspired me and gave me the idea to work with a range of 2-3 colours
on my front cover.
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The Masthead is presented in a bold
black colour. It is presented in capital
letters to draw the target audience in
as it keeps the focus on the main title
which follows the conventions of a
real magazine. Its dominant and
instantly catches the audiences
attention with its bold black letters
and its destroy-type look.
I relied on the left hand side of the
magazine to display the most
important information that I am
trying to deliver to my audience.On this side of the magazine I
enlarged the name of the main
artist as it is one of the top factors
that will draw my audience in, this
is also a factor that follows the
typical convention. I also included
3 lines separating the 3 main
subjects that are included in my
magazine, this conveys the typical
magazine as most music
magazines have no separation
lines. I also put the artists names
in bold to entice my reader and
give them information about the
contents of my magazine.
For my front cover I used 2 main colours;
black and pink. The reason I used these two
colours is because black is a simple colour
which delivers sophistication which should
represent my reader, and also pink to give it
that cool groovy feeling. The pink is not
there to mainly draw females in but I believ
its there to draw male attention in as wellbecause nowadays boys are more into flash
colours as well. I believe the bold colours I
used will engage with the teen generation
and I also believe it is an important eye
catching part of my magazine, this will help i
stand out from the other magazines on the
shelf.
The strapline is also colour co
ordinated with the main theme, it
has the artists name in bold(J
Cole) which makes it stand out
with draw the audiences attention
in, this follows the typical
convention of a real music
magazine as the majority ofmagazines use straplines to
emphasis its sell.
The main image is of a female which
was used as a positive to gain both
male and female attention, I believe
the concept of this does follow the
typical convention of some magazines
because many music magazines such asBlender magazine uses Katy Perry on
its front cover to draw both male and
female attention, but I also believe this
has its own unique edge as the
magazine is a mix of both Dub step and
Rap which I dont think has ever been
done. So in addition I believe because
of this it conveys the typicalconventions of a real magazine.
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The similarities of my magazine
and a real magazine product.
-Both my magazine and Vibe
magazine have a large masthead to
hook the reader in.
-The right third of my magazine is
also similar as it consists of small
texts that contain celebrity nameswhich will give the audience a bit of
information about the content.
-Both magazines are colour co-
ordinated.
-Both include a weblink
-Both have a strapline
-The key information is in bold and
enlarged which draws the reader to
this.
-Both models are in direct mode ofaddress this could maybe vamp the
reader in, or keep the relationship
personal.
-Both models are also dressed with
the colour scheme which could
show organisation and could also
magnetize the audience.
Set out in 3 sections
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The difference of my magazine
and a real magazine product.
-My contents page has most of its
images on the right hand side
-My contents page also consists of 4
sub headings: Features, Exclusive, News
and Review, whereas this one includes
5: News, Radar, Reviews, Live and
Features, these are quite similar but Iattempted to subvert this by only
adding a 4.
-Under my Exclusives heading I
included a Smart Phone Barcode which
is something I haven't seen in any
music magazine contents page.
-My contents page also uses less text
then the NME one, I done this to keep
it brief and to develop a simplistic
structure which will deliver my product
in a basic way.
-This magazine contains one image,whereas my one contains 5 image. In
addition I tried to subvert the typical
convention as usually the main image
on contents pages are of models,
however my one is of hats, this is
because there is a rising trend in
snapback hats which I believe will
draw attention in from my audiences.
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2.How does your media product
represent particular social groups?
1.The social groups that are
represented in my media product are
younger people generally 15-23 year
olds. I believe my magazine is set out
to be mainly aimed towards male
readers, but I attempted to solve this
ratio by using things like: Pink font, a
female model and also a variety ofimages which females would be
interested in as much as males. My
magazine is a mixed-genre magazine
which includes both, Dubstep and Hip-
Hop. I believe my magazine portrays a
mixture of ethnic readers.
Because my magazine is mainly aimedat the 15-23 year old margin, I believe
this is a major benefit as this age group
tend to be mass spenders, for example,
they love to buy the latest phones,
clothing brands, albums and also
things like concert tickets which
generates more sells.
2.My target audience would be
someone who seeks ambition and
desires status and success.
I think they would have a passion for
clothes such as: slim jeans, coloured
graphical tops, converse/vans shoes
and accessories like snapback hats,earrings, bracelets and maybe
necklaces.
3.I think the typical person who would buy
my magazine would be someone who
either is a college/university student, or
maybe someone with a part time retail job.
This is the type of person who loves to go
out on the weekends with friends, someone
who loves to have nice swag to feel
confident and fresh.
On the other hand I believe someone who
might also buy my magazine is someone
with no occupation; no job, no education.
Someone who lives off benefits and lives ina council estate, someone from the working
class background . The reason I think they
would buy this because of their strive to
look as good as the celebrities inside the
magazine, or to get inspiration and tips to
help them become a stronger more well
rounder person.
4.A big portion of the UK population follow the dominant ideology of
celebrities. For instance the clothes celebrities wear like designer brands,
this vamps the population in as people think Ifi wear this i will get more
attention and look better this makes the people feel better and boosts
their confidence.
I also believe that my audience is not aimed at Reformers as these are
people who don't really care about how they look or what brands they
wear, these are people who care less about fame, status and mass-amountsof money.
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2.How does your media product
represent particular social groups?
The use of my model who is indubitably
15-23 years of age. Also because the
model is of Asian decent this may also be a
benefit as it would attract more towardsthis type of audience as well as others.
I also researched and asked a few
SCCS students what their
favourite music genre was this is
the result:
0
1
2
3
45
Hip Hop Dubstep Rock Pop
My product includes the 2 most popular well-rounded genres, which
blends both Hip-Hop and Dubstep together. I believe my Front Cover
is extremely eye catching due to its flashy colour and charismatic
model. I believe these 2 features would very much suit and appeal tomy target audience.
I think my target
audience would like
artists such as: Rick Ross,
Wiz Khalifa, Skrillex whoare all about the modern
culture of hip-hop and of
dubstep. Both of these
genres are immensely
popular in the UK as they
are advertised on the
media everyday.
I think my magazine
would be extremely
popular to my target
audience as the model
is wearing modern
clothes and modern
accessories like the big
nerd glasses which is acommon trend
nowadays.
My target audience would most likely be
dressed like Wiz Khalifa in the picture
below, this is the typical dress sense of my
magazine audience.
I believe my product represents the
typical teenager who is interested in
urban music, clothes and celebrity
lifestyle.
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Colour Scheme:I believe my colour scheme of
pink and black represents my 15-
23 year old social group. My
contents page uses a range ofbright colours which is presented
all over it, including the pictures, i
believe the use of colours
represents the youth as many
youngsters are into colours.
I also did a questionnaire about
colours and asked a few people
aged 15-23, mixed genders and
mixed ethnicity from a local youth
club of what colours they thought
would be good for a magazine.
My questionnaire showed that
pink was a good combination with
black, so using my statistics I went
with these two colours.
2.How does your media product
represent particular social groups?
Photos/Images:There are 5 photos i used for my
contents page, these photos consist
of either: a 15-20 year old model, or
of accessories such as the snapback
hats and the g-shock watch, all of
these images enhance the appeal as
it represents and gives content
about what the audience are
looking for/and are interested in. Ialso believe the young people
modelling represents my target
audience, in terms of what they
wear etc.
Font:The font I used for my contents page was Calibri(Body). I believe this was a good choice as it
was simple and effective like most contents page fonts. I Also added the main colours my
overall product consists of which is Black and Pink, but included white (because the
background is black), I believe using the same colour scheme showed organisation and
represented my Typical audience as the font was simple but bold like typical 15-23 year olds.
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With my double page spread I have
represented the 15-23 year old age bracket,
which my magazine is directly aimed at,
reflecting the dubstep and hip-hop culturethrough what the model is wearing ( e.g.
Baseball hat, studs, hoodie etc) and also
through the facial expressions of the model.
I have dressed my model in these specific
clothing items as I know this will grab the
attention of my target audience. Many hip-hop celebrities of today still wear the
typical clothes that represent the music e.g.
baseball caps etc.
The use of the model being in his mid-teen years helps to represent my target age
bracket, as this appeals to them and keeps their interest.
My magazine also represents these particular social group as it gives them an insight on the life of
young artists before and after the fame. It shows all the positives of being an artist, and gives the
audience inspiration and a time to relax and build their self confidence.
The big caption on the right hand side of my double page spread says My teenage years really gave me
the inspiration to work in the music industry, I believe this line will relate to my target audience, it willinterest them to read it and it will inspire them to take bigger steps and reach for goals.
2.How does your media product represent particular social groups?
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What kind of Media Institution might distribute your Media
Product and why?
IPC Media
International Publishing Corporation(IPC) Media is The UKs leading consumer magazine and a digital
publisher with a huge portfolio selling over 350 million copies each year. Almost two in every three UKwomen and over 45% of UK men read an IPC magazine.
I have specifically chosen IPC Media because it has a synergy with many big supermarkets, which can
increase the amount of sales it makes and the publicity it gets. It is a very well know institution which will
get my magazine the attention it deserves.
Also IPC Media does not have any Dubstep/Hip-Hop magazines being distributed but have a few major
magazines in the rock and punk genres, such as NME magazine. I see this as a benefit because NME is a
very popular magazine and my magazine will not be competing with it as it will be distributed by IPC Media.
As my magazine is a Dubstep/Hip-Hop magazine and IPC does not have any Dubstep/Hip-Hop magazines
being distributed, I think this will be beneficial to both IPC Media and me, it will increase the sells it makes
because its opening up to a new audience of 15-23 year olds interested in a new genre.
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What kind of Media Institution might distribute your Media
Product and why?
Bauer Media Group
Bauer Media Group is a multinational media company located in Hamburg and operates in 15 countries worldwide. The Worldwide distribution of Bauer Media Group's magazine titles amounts to 38 million magazines a
week.
The Magazine reaches over 18 Million UK Adults across the media, and I believe adding my Dubstep/Hip-Hop
magazine will massively increase this figure.
In addition Bauer Media have not yet got a Dubstep/Hip-Hop genre apart of their institution, I believe this will
also increase the amount of magazines they distribute, which will ultimately increase their profits.
Bauer also have many radio stations like Kerrang! and Q which specialise in Indie, Rock and Alternative
music. Adding a Dubstep/Hip-Hop genre to their radio station might increase their publicity which will result
in them making an increase in sales and profit.
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4.Who would be the audience for your Media product?
I think my magazine Breeze which portrays the niche market of Dubstep/Hip-Hop, will be a big
hit with the social groups of 15-23 year olds, this age bracket is the age where you change from a
teen to an adult, where you jump from secondary school into the real world, this is the age
where you try to build up your self-esteem and become an independent individual.With Breeze i wanted to take a different approach in portraying the typical stereotype of a teen.
I wanted to break the barriers of people thinking All teenagers take drugs, are violent and
uncaring because i as an individual know that is not true and i firmly believe that my magazine
helps to promote the other path of positivity. My audience would be a young man/woman who
is trying to do the best for themselves and others around them, someone who is interested in the
niche music industry of Dubstep/Hip-Hop and someone who is willing to explore their persona
with positive attributes.
I also created a questionnaire and asked a handful of 15-23 year olds in my youth
club the question Who would you say is your favourite artist out of these 5 and
why? the answers where:
Justin
Beiber=4
Cher
Lloyd=3
Rick
Ross=1Beyonce=2
Wiz
Khalifa=5
Out of the 15 people who where asked, the top 3 most popular artists
where: Wiz Khalifa, Justin Beiber and Cher Lloyd. I asked the people
why they picked these 3 artists and they said Because they are young
and can relate to us lyrically as they usually have the same interests
another person said Because they are going through similar teenage
difficulties and can relate to us through their life and experience as
they tend to sing/rap about it in their lyrics, and also they always have
catchy beats which engage with us
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Age: 15-23 year olds
Gender: Both Male and Female
Background: I truly believe that my magazine willappeal to nearly all ethnicities, backgrounds and skin
colours. Through my media product i have attempted to
appeal to all backgrounds and ethnicities. I have
included models from different ethnic backgrounds, for
example, my contents page has people from 3 different
countries, which shows the diversity. Also many names
are mentioned for instances on my front cover itincludes The Game who is African/American , and also
Cher Lloyd who is White/British which also conveys
diversity.
Interests: I believe the majority of my audience willhave a major interest in Dubstep/Hip-hop, and Breeze
magazine will broaden their knowledge aboutthese
genres. I also believe my audience will have an interest
in modern fashion, and keeping up with the trend as my
magazine does promote advice on clothing and
accessories.
4.Who would be the audience for your Media product?
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5.How did you attract/address your audience?
I believe that I have used many techniques on my media product to make it attractive towards
my audience. One way is by putting a variety of different pictures/photos of mixed-ethnic
people and mixed genders and also clothing items that will standout and catch the eye of the
15-23year old age group. I believe that the pictures that i took where a major factor that
vamped my audience as it stuck to the genre of the magazine and i also believe the picturesrepresented the age bracket of 15-23 year olds.
I think it addressed the audience
as it stuck with the codes and
conventions of a typical dubstep
or/and hip-hop magazine, thiswas presented by the
expressions of the images and
the content of the product itself,
e.g. The facial expression and
clothing of one of the models in
the content page showed that it
was a dubstep and hip-hop
magazine.
I used the colours in the product(Pink&Black) to represent my front cover model. I included this in
order for it to appeal to my audience considering both males an females. I also included many
different sizes of font( the biggest being the most important) to make it appeal to my audience, as
the big things where information like, celebrity names, prizes etc, i believe this is a very useful tool
in gaining the attention of my target audience because it is a real eye-catcher.
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5.How did you attract/address your audience?
I also believe i attracted my audience through the use of straplines, Free J Cole tickets up for grabs pg 6
which i think is a real pull factor in terms of selling and promoting my magazine, for example, if a fan of J
Cole saw this they would most likely tell their friends which will interest more people in buying the
magazine and reading more into it. In addition also the fact that its Free J Cole tickets... this may entice
the reader as most of them are probably living with their parents in education and finding it hard to get
money for things like concert tickets, this gives them an opportunity to get them free once they buy this
magazine.
Also in order to appeal to my targetaudience, i felt one of the most
important factors was the layout of
the magazine the way it was
structured. I tried to change up the
typical Hip-hop/Dubstep magazine to
create a sense of simplicity. I
researched many Hip/Hop and
Dubstep magazines and looked at the
way they where set out and altered
some of the ideas. I completely
changed the colour scheme to create
a sense of uniqueness and for it to
attract to both genders.
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VIDEO0112.3gp
Video of Sam- audience feedback Feedback
I think breeze magazine did and excellent job with the final
product, however i do think there could have been
improvements in the layout and the double page spread-William
I think your magazines quite good, well executed , but there
are a few things like the contents page that are a bit jumbled
around which brings it down-Vandan
Your models outfit works well with the colours on your front
cover but i think improvements are needed on your double page
spread as it looks pretty plain-Edona
Feedback
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6.What have you learnt about technologies from the process of constructing
this product?
Throughout this whole process I have learnt many new skills that will be very useful in
my everyday life. Before i created this magazine, technology was not one of my
strengths ; but doing this task has helped me in many different ways and has also
broadened my knowledge about technology in terms of editing, programming andeven the simple things like uploading.
Most of all this task has triggered me to explore new technologies and inspired me to give things a go, it has
stimulated me to try new things out as i might actually learn a lot from them.
Doing this task enabled me to develop my IT skills, and use a variety ofwebsites such as Blogger, Slideshare and Youtube. Blogger was a very new
experience for me, as i am use to websites such as Facebook where you rarely
upload things, but blogger was an interesting website the challenged me and
developed my online navigation skills. These websites have also taught me how
to upload and convert files which was extremely difficult for me before hand.
Programmes such as Adobe Photoshop CS3 was one of the hardest and
confusing things to navigate at the start, but once i explored the basics i
started to get the hang of it. Adobe Photoshop has helped me alter and
enhance my magazine to make it look as striking and professional as it could
look. This programme has truly amazed me in what i could do , and my
confidence with it after i finished has gone from 15% to 90%!.
Whilst making this magazine, i had to use a few different programmes to help
me create it in the most professional way i could in this short amount of time.
Also I have learnt the functions of a camera and the different angles I need to go to deliver
the my pictures in the best way possible
7 What do you feel you have learnt in the progression from your
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7.What do you feel you have learnt in the progression from your
preliminary task to the full product?
Looking back at my preliminary task i feel as if my hard work paid off,
from which i have developed various skills and broadened my
understanding and knowledge of the production of music magazines
and all the hard work behind it, for instance, the research that has to
take place for you to use and develop your ideas in order to make it
the best you can.
I have learnt how to:
-function and develop my knowledge on Adobe Photoshop
-Learnt how to upload formats on slideshare
-how to use blogger to upload and convert media files,
update posts etc
-Learnt the importance of saving in a safe place like
slideshare or the MLE
- And most importantly i have learnt to explore and give
things a go.
While i was doing my preliminary task i received some feedback
from a few of my associates, that i needed to work on things like:
my main picture, the structure of my contents page etc, taking this
feedback into consideration i believe i used it as a stepping stone
for my main product. I believe i have learnt a lot and progressed along way, now i have built a stronger understanding and a clearer
vision on how things work in the media.