Supporting Local Artisans in India · screen-printing to flower re-cycling and how to use discarded...
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Social Enterprise Innovations aims to identify, support and scale innovative service delivery solutions for low-income, underserved and disenfranchised populations. For more information and examples of innovative service delivery models, visit http://wbi.worldbank.org/developmentmarketplace. November 2015 Mayura Balasubramanian links artisans to corporations, developing sustainable support for Indian handicrafts Supporting Local Artisans in India AT A GLANCE Entrepreneur • Mayura Balasubramian • Bangalore, India Company • Craftizen Foundation • Not for profit • www.craftizen.org Innovation • Provides a range of services and opportunities to artisans to promote handcrafted goods Key Partners • Varanasi Wooden Toys • Darbar Sahitya Sansad • Women’s applique group • Cherial Artisans • Apex Craftsmen • KRITI manufacturer • Women’s Interlink Foundation • Society for Child Development Challenge Traditionally in India local artisans played a large role in daily life, by producing everyday items ranging from clothing to eating utensils. Today, these items have been replaced by mass, machine-produced products. Innovation Craftizen provides market-driven support to marginalized communities of artisans to keep crafts relevant to people in the modern world. For artisans, Craftizen provides design development, access to professional markets, high quality packaging, branding, on-time transportation and support in acquiring working capital. Craftizen also works with large corporations and institutions to provide them with sustainably produced goods, unique designs and contemporary yet handcrafted items. Recently, Craftizen has launched a new corporate social responsibility program for an expected 600 beneficiaries: 50 women previously tar- geted by sex traffickers, 50 survivors of domestic violence and 500 people with disabilities. All 600 will be trained in craftmaking, ranging from screen-printing to flower re-cycling and how to use discarded materials. Impact Currently, Craftizen is involved with over 175 artisans across 14 craft areas. Between March 2014 and May 2015 sales reached USD 41,000; 70% of the sales became direct compensation to artisans. SOCIAL ENTREPRENEUR PROFILE
Transcript of Supporting Local Artisans in India · screen-printing to flower re-cycling and how to use discarded...
Social Enterprise Innovations aims to identify, support and scale innovative service delivery solutions for low-income, underserved and disenfranchised populations. For more information and examples of innovative service delivery models, visit http://wbi.worldbank.org/developmentmarketplace.
November 2015
Mayura Balasubramanian links artisans to corporations, developing sustainable support for indian handicrafts
Supporting Local Artisans in India
AT A GLANCE
Entrepreneur• Mayura Balasubramian• Bangalore, India
Company• Craftizen Foundation• Not for profit• www.craftizen.org
Innovation• Provides a range of services
and opportunities to artisans to promote handcrafted goods
Key Partners• Varanasi Wooden Toys• Darbar Sahitya Sansad• Women’s applique group• Cherial Artisans• Apex Craftsmen• KRITI manufacturer• Women’s Interlink Foundation• Society for Child Development
ChallengeTraditionally in India local artisans played a large role in daily life, by producing everyday items ranging from clothing to eating utensils. Today, these items have been replaced by mass, machine-produced products.
Innovation Craftizen provides market-driven support to marginalized communities of artisans to keep crafts relevant to people in the modern world. For artisans, Craftizen provides design development, access to professional markets, high quality packaging, branding, on-time transportation and support in acquiring working capital. Craftizen also works with large corporations and institutions to provide them with sustainably produced goods, unique designs and contemporary yet handcrafted items.
Recently, Craftizen has launched a new corporate social responsibility program for an expected 600 beneficiaries: 50 women previously tar-geted by sex traffickers, 50 survivors of domestic violence and 500 people with disabilities. All 600 will be trained in craftmaking, ranging from screen-printing to flower re-cycling and how to use discarded materials.
ImpactCurrently, Craftizen is involved with over 175 artisans across 14 craft areas. Between March 2014 and May 2015 sales reached USD 41,000; 70% of the sales became direct compensation to artisans.
Social EntrEprEnEur profilE
