Supper scene at Spazio Pontaccio

SUPPERSCENE

APRIL 2014MILAN SPECIAL

SPAZIO PONTACCIO WILL PRESENT SUPPERSCENE. BECAUSE LIFE AND DESIGN MUST CONSTANTLY INTERACT.

See pages 2 and 3 for all ingredients of SupperScene.

SPAZIO PONTACCIO, THE DESIGN BOUTIQUEVIA PONTACCIO 18, 20121 MILANO +39 02 805 7025 spaziopontaccio.it [email protected]

PEOPLE EXPERIENCING OBJECTS, OBJECTS EXPERIENCING PEOPLE.“

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MILAN, APRIL 8.Life and design will be blended together

in a remarkable culinary encounter at Spazio Pontaccio with Supper-Scene, a tableau vivant staged in the Milan design boutique’s dis-play windows.

As the Brera district in Milan will go about its hectic business, the Spazio Pontaccio display windows will become the stage for a one-of-a-kind multisensory experience.50 big name guests from the world of international design will take part in an unprecedented dining concept staged in the display win-dows of the Spazio Pontaccio de-sign boutique.

The extraordinary recipes prepared by Matias Perdomo will be pre-sented against an unprecedented

backdrop selected according to strict editorial guidelines.Guests will be served delicious gastronomic creations on plates designed by Federico Pepe for Le Dictateur and Spazio, they will drink from glasses created by de-signer Lee Broom and will use gilt cutlery designed by Alessandro Zambelli for Seletti.

After dinner, the table will be recreated and put on show for the rest of the

week to showcase the tableau vi-vant as it will be on the evening of the dinner.

The featured design objects can be bought at the temporary pop-up shop inside the showroom.

See pages 2 and 3 for all ingredients of SupperScene.

2 SupperScene - April 2014

THE LOCATION: the display windows at Spazio Pontaccio in the

beating heart of Milan’s Brera de-sign district.THE HOSTS: Alberto Pellini and Eleonora Negri, the show-room’s partners and owners.THE CHEF: cooking is experi-mentation, preparing a meal is cre-ating auteur recipes. Matias Per-domo, the Michelin starred chef famed for his revolutionary and innovative approach to food will prepare the meal for SupperScene.LE D.ISH: guests will be served Perdomo’s gastronomic creations on plates designed by Federico Pepe for Le Dictateur and Spazio

SUPPERSCENE. THE INGREDIENTS.

Pontaccio.THE PRESENTATION: guests will drink from glasses created by designer Lee Broom and they will use gilt cutlery designed by Ales-sandro Zambelli for Seletti.The kitchen has been specially created for Spazio Pontaccio by Alpes Inox, while the lights are by Philippe Malouin and Jason Miller for Roll&Hill, the tables and stools - all in crystal glass - by Glas Ita-lia, the hand-knotted rugs by CC-Tapis and the “AiN’T Got Money” plate by Bixio Braghieri.The evening event will unfold in full public view in the showroom’s display windows.

After all, a beautiful plate is an important ingredient in any recipe and a well-designed chair is a fundamental part of the culinary experience, on a par with the food.

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3SupperScene - April 2014

Life and design must interact constantly and we want to seize the moment to explore the relationships between people and objects, all in full public view.

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This is the crystal gallery.This is the place where collections are selected

and presented for their creativity and good taste, or other words for their beauty.Because only true beauty keeps its economic, cultural and social value over time.This is the constantly evolving stage where styles, forms and ma-

SPAZIO PONTACCIO.THE HOME OF THE NEW.

terials are presented in unusual combinations.This is where different worlds, ages and tastes intersect. Where edgy interior decorations and accesso-ries are accompanied by master-pieces of artisan expertise, often presented in exclusive previews.Here great international design-ers like Marcel Wanders, Philippe Starck, Patricia Urquiola, Arik

Levy, Piero Lissoni, Nendo, Toku-jin Yoshioka and Ron Gilad are constantly set against emerging new talents.This is the place where everything new is at home, selected with a recognisable, unique and irreverent editorial approach.This is Spazio Pontaccio.

Connecting different worlds, ages and tastes, chosen with a profound love

for all that is beautiful and set off against each other with skill, sophistication and tad of irreverence.”


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ORIGINS: THE IDEA BEHIND SPAZIO PONTACCIO.Spazio Pontaccio opens through the efforts of two innovative, intui-tive personalities, Gianni G. Pellini and his son Alberto Pellini.

PHILIPPE STARCK AND SPAZIO PONTACCIO.Phillippe Starck chooses the Milan boutique to present his first kitch-en in Italy.Spazio Pontaccio XS is created the same year as an area devoted en-tirely to accessories.

EVOLUTION: THE BIRTH OF THE SPAZIO PONTACCIO PROJECT DIVISION.A group of architects and interior designers who - together with the Spazio Pontaccio team - work on wider-ranging contract projects.

ELEONORA NEGRI BECOMES A PARTNER OF SPAZIO PONTACCIO.Spazio Pontaccio celebrates its 10th anniversary and Eleonora Ne-gri becomes a partner. The “Believe in Beauty” concept is launched to mark Milan’s Salone del Mobile.

ARIK LEVY AND SPAZIO PONTACCIO.Arik Levy presents his Baccarat crystal glass lights at Spazio Pon-taccio, in the same year that the Milan boutique celebrates its fifth anniversary with Marcel Wanders.

SPECIAL GUESTS: LEE BROOM, NENDO, TOKUJIN YOSHIOKA.The international design commu-nity’s top pop talents are featured in the installation for the Salone del Mobile. Spazio Pontaccio cre-ates the “Crystal Bulb Shop” exclu-sively for Lee Broom: an emotion-al presentation of the legendary Crystal Bulbs.

SPAZIO PONTACCIO: AN INSTALLATION EVENT TO CELEBRATE THE SHOWROOM’S FRIENDSHIP AND ELECTIVE AFFINITIES WITH TWO IMPORTANT DESIGNERS. Matteo Thun creates a romantic window display inspired by the beaches of Malibu and featuring a shower of garlands, while Marcel Wanders presents spectacular new lighting products and eclectically upholstered chairs.

COLOUR, SPAZIO PONTACCIO AND THE SALONE DEL MOBILE.Featuring the one and only Alex-ander “love seat” for two designed by Gianni G. Pellini and made en-tirely in Milan.Plus French-style commodes with decorations inspired by nature, Pantone courtesy bikes and the Bouroullec brothers’ fairy tale in-stallations.

HISTORY


SPAZIO PONTACCIO


THE DESIGN BOUTIQUE


Born in Milan in 1973.After completing his edu-cation, Alberto Pellini be-

gan working with his father (Gi-anni G. Pellini), who immediately instilled in him his own passion for design. In the mid 1990s he began his career as a commercial con-sultant for several interior decora-

ALBERTO PELLINItion companies, including Armani Casa, where he contributed to building the brand’s worldwide sales network. Drawing inspiration from his practical experience in the field, in 2002 he decided to open Spazio Pontaccio, which he now manages as CEO.

One of the basic principles underpinning the Spazio Pontaccio philosophy is the unceasing search for new forms, colours, materials and ideas.

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Beauty is in the eye of the beholder, even more than in the objects. Every day we search for and find reasons to continue to tell its story.

BIOGRAPHY OF IDEAS


Born in Milan in 1974.With a degree in modern languages, for 15 years she

worked for two important commu-nication companies.In 2011, after the birth of her sec-

ELEONORA NEGRIond child, she decided to devote her time to the family business and in 2012 became a partner of Spazio Pontaccio, where she is now Chief Operating Officer.

What is interesting is the telling of unusual stories, independently of whether successful brands or emerging young talents are involved.

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After all, a beautiful plate is an important ingredient in any recipe and a well-designed chair is a fundamental part of the culinary experience, on a par with the food.


Born in Uruguay in March 1980, Matias Perdomo be-gan to take cooking seri-

ously when his uncle, a carpenter by trade, recognised his passion for the culinary arts and encouraged him to take private lessons in his home country. His first big ambi-tion was to become a chef at the country’s first 5-star hotel, El Con-dor. The only problem was that he was only 14 and too young to work in such an important kitchen. But this didn’t discourage him and to experience the thrill, creativity and immediacy of cooking for the pub-lic, he began to offer his recipes in a small delicatessen in Chile, con-firming his love for raw materials and food preparation.

Not long afterwards he began working for a French-style ca-tering service based in Uruguay, which gave him the chance to evolve and mature professionally until he was 18. His first big suc-cess was with the Italian cuisine served at the Paninis restaurant, which in the space of just two years grew from an eatery seating 30 to a

MATIAS PERDOMOsmall chain with three new venues spread across the country. His rep-utation grew and people began to stop him in the street, not least be-cause of the television programme he presented about cooking. But his thirst for new discoveries and challenges remained unquenched.

His friend Juan’s invitation to join him in Italy, in Milan, at the “Al Pont de Ferr” restaurant, started him dreaming of big new expe-riences again. So he took up his friend’s invitation and was imme-diately made second chef. While the restaurant’s external appear-ance is that of a traditional hostel-ry, beneath the surface it is, in fact, a very forward-looking establish-ment. His creativity and willing-ness to take risks sat well with the exuberant determination of Maida Mercuri, the restaurant’s owner and sommelier, who accompanied traditional dishes like pasta e fa-gioli (pasta and beans) or risotto con ossobuco (marrowbone ri-sotto) with fine Barolo wine as far back as the 1980s, when nouvelle cuisine was the height of fashion,


Photo by Fabrizio Annibali

as if to challenge (and debunk) the idea that haute cuisine was only for an elite. At the same time Matias embarked on training and specialisation in-ternships, particularly in Spain because he knew the language. He began with the Michelin-starred Martin Berasategui in San Sebas-tian and continued with El Celler de Can Roca, owned by the Roca brothers in Girona, Catalonia. He also “took over” the lunch service at Al Pont de Ferr, during which he presented his own ‘fresher’ recipes, but without revolutionising the restaurant’s popular and well-loved formula.He has been first chef at the res-taurant for five years now, work-ing alongside the Argentinian Simon… and is rapidly gaining recognition as one of the most creative chefs in Italy and interna-tionally.If we ask him what cooking is, he doesn’t need to think about his answer: “It’s something you have inside, a need for sensory rein-terpretation that revolves around food.”

Matias is happy when he com-pletes a dish, and for this to hap-pen, he has to ‘close a circle’. It is not only a journey made up of fla-vours, but something that touches all the senses and goes beyond in a playful kind of way. He is at pains to point out that his is not a medi-tative cuisine, because meditation is too time-consuming and deep an experience when you sit down for a meal. He prefers to talk about the cuisine of reflection, something quicker and more immediate, but which can also provoke and amuse.

There are therefore three essential things: the raw materials, which have to be of the finest quality, playful deception of the senses, and the visual contrasts that may lie behind this deception.Now that he feels he has already overcome life’s obstacles and bat-tles, he has found an effective bal-ance and a well-deserved creative space in which to express himself, with the help of the almost theatri-cal presence of Maida and her ex-traordinary way of making people (who are not just customers) feel at home.


For the international design boutique Spazio Pontaccio, Le Dictateur has created

LE D.ISH, designed by Federico Pepe, an exclusive series of fine limited edition plates featuring the world of Le Dictateur and its un-mistakable graphic style.

LE D.ISH


Le Dictateur began life in 2006 as a publishing pro-ject.

In 2009 it also became an inde-pendent exhibition space.In 2012 a publisher too.Today Le Dictateur is an ecosys-tem with three parts: Le DictateurArt Magazine, Le Dictateur Pro-ject Space, Le Dictateur Press.

LE DICTATEURART MAGAZINECreated to challenge the very con-cept of an art publication: alumini-um pages, thoughtful pages,leaflet, holograms, relief printing, multicolored ribbon bookmark, numbered white boxed setwith wax seal.Every magazine pushes the bound-aries of what an artist’s book is.An editorial tour de force, between artists’ magazine, book-object and paper sculpture.

LE DICTATEUR PROJECT SPACESince 2009 LE DICTATEUR has curated art and music events to create a workshop and an oppor-tunity to meet for famous and less well-known artists.

LE DICTATEUR PRESSIn 2012 Le Dictateur became a publisher.Le Dictateur Press pubblications are internationally distributed by Les Presses du Reél, Buchhand-lung Walther Koenig in Europe, D.A.P in United States and Le Dictateur e-commerce.Magazines and artists’ books pub-lished by Le Dictateur Press are distributed in major galleries and museums around the world, in-cluding: Galerie Perrotin Paris, Yvon Lambert Librairie Paris, Centre Pompidou Paris, Palais de Tokyo, FRAC Champagne-Ar-denne Reims, Les Abattoirs, Tou-louse, CNAC Le Magasin, Greno-ble, ARTBOOK @ MoMA PS1, Art Institute of Chicago Museum Shop, Center for Creative Photog-raphy, The Chelsea Art Museum Store, FNAC, Getty Museum of Art, MOCA –Museum of Con-temporary Art, Los Angeles, Met-ropolitan Museum of Art and SF-MOMA Bookstore.

LE DICTATEUR


1st Big Thing

2nd Big Thing

3rd Big Thing

4th Big Thing

5th Big Thing

MAY 1ST 2010

LE DICTATEUR SELECTED FOR “NO SOUL FOR SALE”, TATE MODERN LONDON.

Le Dictateur is proud to be part of the most important exhibition ever organised in the independent spaces, to mark 10 years of Tate Modern: No Soul for Sale.The space was selected by the cura-tors Gioni/Cattelan/Alemani.

FEBRUARY 2012

MOMA LIBRARY SELECTS LE DICTATEUR FOR THE “MILLENNIUM MAGAZINE” EXHIBITION.

Curated by Rachael Morrison and David Senior.

JULY 3RD 2012

LE DICTATEUR IS INVITED TO CURATE FIVE EXHIBITIONS IN CHELSEA AT CATTELAN/GIONI’S FAMILY BUSINESS GALLERY, UNDER THE NAME THESE PEANUTS ARE BULLETS.

Day 1FLORIA SIGISMONDIArtist and music video director, has worked with international mu-sicians including Muse,The White Stripes, David Bowie, Sheryl Crow, The Cure, Björk.Day 2NICO VASCELLARIPreviously exhibited at Manifesta and winner of the MAXXI Award.Day 3LIZ MAGIC LASERPreviously exhibited at MoMA PS1, New York.Day 4JULIUS VON BISMARCKWinner of the CERN prize for art.Day 5THOMAS HOUSEAGOPreviously exhibited in 2010 at the Whitney Biennial.

APRIL 2013

PALAIS DE TOKYO INVITES LE DICTATEUR.

18/04/2013Exhibition by Roger Ballen.19/04/2013Performance by Julius Von Bis-mark.20/04/2013Installation/projection by Mattia Biagi.21/04/2013Installation by d’Alberto Tadiello.22/04/2013Video screening by Le Dictateur.

FEBRUARY 2014

In February 2014 Le Dictateur is a finalist for the Curate Award from the Fondazione Prada and the Qatar Museums Authority.

Federico Pepe was born in Omegna in 1976. He lives and works in Milan.

Azalea Seratoni writes: “Federico Pepe is a designer with an interest in how the communication process can be shaped, fully aware that the act of designing is increasingly an intertwining of disciplines.

FEDERICO PEPEHe is able to initiate and build re-lationships and experiences, edu-cated to move between different practices.

He is an artist, author, director, catalyst, cultural operator, crea-tive, publisher, entrepreneur, cu-rator, producer and adman.

EVERY DAY WE WORK TO

SELECT AND PRESENT A FEW, GREAT OBJECTS.

WE SELECT THEM FOR OUR SHOWROOM AND DEDICATE

OUR RESEARCH TO EVERYONE WHO WANTS TO INCLUDE

BEAUTY IN THEIR LIVING SPACES.

OUR DISPLAYS ARE A WINDOW ON WHAT WE BELIEVE IN: A DESIGN THAT DOESN’T AIM TO OUTDO ITSELF, BUT WHICH HAS BEEN CREATED TO ADD SURPRISE,

HARMONY AND INSPIRATION TO PEOPLE’S LIVES. WITHOUT THEM,

DESIGN WOULD NOT EXIST.

WE BELIEVE THAT LIFE AND DESIGN MUST CONSTANTLY INTERACT AND THAT THE

RELATIONSHIP BETWEEN PEOPLE’S OBJECTS AND THEIR LIVES MUST BE THE SUBJECT OF AN ONGOING

INVESTIGATION.WE BELIEVE THAT THE BEAUTY OF CHAIRS CAN INFLUENCE THE BEAUTY OF CONVERSATION AND THAT A TABLE’S LEGS CAN HELP SUPPORT A LINE OF REASONING.

WE BELIEVE THAT A WELL-MADE PLATE CAN BE ONE OF

THE INGREDIENTS IN A RECIPE AND THAT A LAMP CAN ALSO

ENLIGHTEN IDEAS.

THAT IS WHY WE HAVE DECIDED TO INCLUDE PEOPLE IN OUR

WINDOW DISPLAY, TO GIVE THEM THE CHANCE TO EXPERIENCE AN

INNOVATIVE DINING CONCEPT THAT CROSSBREEDS LIFE

AND DESIGN INTO A UNIQUE EXPERIENCE.

SPAZIO PONTACCIOSUPPERSCENE

PEOPLE EXPERIENCING OBJECTS.OBJECTS EXPERIENCING PEOPLE.

Supper scene at Spazio Pontaccio

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