SUPERSTORE VS. SPECIALTY STORE

TELEVISIONS Thomas T.V – Specialty Store that specializes

in the latest and greatest televisions More people will go to SuperStores like

Future Shop/Best Buy and pay less (for lower quality)

Thomas T.V offers better and newer televisions but at a higher price

SHOES Aldo – specializes in higher end shoes,

business looking, fashionable Sears – sells the same type of shoes but at a

lower price

COMPUTERS For example, Dell computers are only sold

online (specialty store). By eliminating the middle man they offer good computers at average computer prices.

Superstores like Future Shop/Best Buy and Walmart sell average computers at high prices

JEWELRY Specialty Jewelry Stores carry higher end

jewelry at a higher price Superstores like Wal-Mart are starting to

carry Jewelry, although it is lower quality they’re still getting part of the market share

CELL PHONES Cellphone stores such as Bell, Rogers and

Telus used to specifically only sell Cellphones and cellphone related products

Superstores like Wal-Mart, BestBuy and Future Shop are now selling them aswell

APPLE Apple has it’s own specialty store Wal-Mart, Future Shop and Best Buy also sell

Apple products

GROCERIES Specialty stores like Sobeys and Zehrs sell

groceries Wal-Mart, Canadian Tire and Giant Tiger also

sell groceries now

DRUG STORES Stores like Shoppers Drug Mart, Rexall and

IDA sell drugs, and other products that are used for either health, hygiene or beauty purposes

Wal-Mart also has a pharmacy and a section for hygienic products