STORE BRANDS OVERVIEW€¦ · Supermarket Chain 16,507 Wholesaler 2,004 Convenience Store 1,791...

STORE BRANDS OVERVIEW

BUSINESS INTELLIGENCE FOR AN EVOLVING MARKET

Store Brands is the #1 resource for the private brands community -delivering the strategic information retail executives need to develop and support compelling store brand programs.

Store Brands provides an ideal environment for solution providers to engage with influential, forward-thinking executives who are investing in their businesses and seeking your help.

With highly targeted and integrated marketing solutions across print, digital, and custom content, we can work with your company to create unique programs that address your needs and reach these top decision makers.

30,100

34,025Monthly Pageviewson storebrands.com

21,000StoreSubscribersBrands Intel Newsletter

*SOURCE: Publisher’s Own Data

Magazine Subscribers

$250BillionThe estimated size of the U.S. private brand market across all retail segments

*SOURCE: NIELSEN/PLMA, 2017

98%amount of retailers say they use private brands to differentiate

*SOURCE: IRI/FMI, POWER OF PRIVATE BRANDS

The Store Brands Opportunity

www.storebrands.com

STORE BRANDS OVERVIEW

AUDIENCE REACH

www.storebrands.com

30,100Magazine

SubscribersMaximize Your Reach to Everyone Involved in Buying Your Product

40%of our audience are top executive decision makers

CEOCOOCFO

TreasurerSecretary

Executive VPVice President

OwnerPartner

PresidentChairperson

DirectorPurchasing Officer

General Merchandise Manager (GMM)Divisional Merchandise Manager (DMM)

Head BuyerAssistant BuyerMerchandiser

Department ManagerCategory ManagerGeneral ManagerStore Manager

Assistant Manager

Your wholesaler/ distributor network and your salesforce might missing a large segment of purchase decision-makers. Store Brands lets you easily reach everyone in the retailer’s purchasing process, from brand managers to C-suite executives.

Business Breakdown

Total: 30,100

Supermarket Chain 16,507

Wholesaler 2,004

Convenience Store 1,791

Mass Merchant/Club Store/Dollar Store 1,727

Drug Store Chain 1,677

Mass Specialty Retailer 1,500

Distributor 1,409

Other Retailer 1,204

Manufacturer 832

Other 831

Broker 510

Import/Export 108

81%of our audience is comprised of major chains and retailers.

Editorial content that's critical to retailers creates the most compelling environment for your marketing programs.

Signature Features and Reports

o Retailer of the Yearo Store Brands State of the Industry Reporto Editors’ Picks Awardso Annual Buyers’ Guideo Contract Manufacturing Directoryo Store Brand Growth 100o Top Women in Store Brandso The PLMA Show Issueo Best of… Awards

Store Brands Executive Q&A An advertising section that gives a top executive at your company the opportunity to tell their story in their own words to your retail customers and prospects with premium space in Store Brands magazine.

Private Label International

With Private Label International, Store Brands is the worldwide leader in store brand media.*

Our global network helps domestic companies expand their brand awareness and sales to the larger international market.

STORE BRANDS PRINT

WORLD-CLASS EDITORIAL

(*SOURCE: PUBLISHER’S OWN DATA)

www.storebrands.com

Take Advantage of Growth

Opportunities in the

International Market

STORE BRANDS WEBSITE

THE STORE BRAND MARKET’S #1 WEBSITE

www.storebrands.com

storebrands.com is a content-rich resource for the ever-changing store brand market.

34,025

We receive an average

pageviews from

13,700unique visitors a month.

77%of all sessions are direct or through organic search -showing a highly engaged audience!

Reach a concentrated group of store brand buyers and influencers 24/7 with our Digital Display Ads and full suite of digital awareness products.

NewslettersReach a dedicated and engaged audience of opt-in subscribers with Newsletter Display Ads.

SOURCE: GOOGLE ANALYTICS, JAN - SEPT 2018

*SOURCE: PUBLISHERS OWN DATA

Store Brands Intel goes to

21,000Subscribers*

weekly!

STORE BRANDS DIGITAL

EFFECTIVE DIGITAL PRODUCTS

www.storebrands.com

We go beyond standard display advertising to offer unique digital products that can be customized to your goals and help tell your story to buyers.

BUILD BRAND AWARENESS

REMARKETING Deliver multiple ad messages specifically targeted to our visitors as they explore the web.

EXIT INTENT These responsive ads appear when readers attempt to leave the website and are designed to produce high click-through rates.

SPONSORED POLLSEngage users by letting them test their knowledge and see how they compare to their peers in a quick one question poll branded with your logo and embedded in related editorial content.

OPUSIQ/DEEPDrive demand and market growth faster with Direct & Engaged E-marketing Programs (DEEP)!We will help focus your efforts on high quality leads and will help you create a targeted email marketing program.

Right Demographic Engaged & InterestedAreas of Interest Responsive to Digital

DEMOGRAPHICS ENGAGEMENT

BEHAVIOR

1Store brand executive visitsStorebrands.com

2Once identified the executive sees your relevant ad across the web

3Your ad drives increased awarenessand action

www.storebrands.com


EFFECTIVE DIGITAL PRODUCTS BUILD BRAND AWARENESS

CONTENT SYNDICATIONHave a great white paper and need interested and engaged audience? We ensure that your content reaches your maximized, targeted group of industry influencers.

WEBINARS Show your expertise and provide a content rich experience to the Store Brands audience. We will help you reach your targeted prospects and work with your company to get the right content, to the right people, in the right format, at the right time.

SPONSORED QUIZZESEngage StoreBrands’s users, test their knowledge and see how they compare to their peers in an interactive one question poll. Your quiz will be embedded within in related editorial content on the StoreBrands.com website.

STRAIGHT TALK Provide clarity around the grocery industry’s biggest business and technology misconceptions. Each Straight Talk will identify a common myth on the hottest topics and you’ll present the audience with the critical and contradicting realities that can be found in the industry.

REG DRIVERExhibiting at an event or looking to drive booth traffic? Producing your own event and looking for qualified registrants? This is a powerful marketing bundle program that will broadcast your message, plus include strategic outreach for a targeted audience.

ESTABLISH YOUR THOUGHT LEADERSHIP

MONTHLY SPONSORED BLOGS Share the industry knowledge, research and solutions your company has to offer in a series on storebrands.com. Can also be used in the print publication as a thought leadership piece.

INFOGRAPHICS/TRENDAGRAMS

A user-friendly and highly visual way to show off interesting facts a to busy retail executives. Can also be used as a highly-engaging print product.

EXCLUSIVE

AWARDS

www.storebrands.com

RETAILER OF THE YEAR

FEBRUARY 2019One retail company is honored for outstanding store brand achievements over the past year.

TOP WOMEN IN STORE BRANDS

OCTOBER 2019Store Brands and Women Impacting Store Brands Excellence (WISE) recognize women for outstanding store brandrelated achievements at the annual WISE meeting and luncheon.

BEST OF…AWARDS

NOVEMBER 2019This awards presentation and VIP reception recognizes and honors the “best of the best” in private brands.

STORE BRANDS EDITORS’ PICKS

MAY 2019The Editors’ Picks awards program evaluates food, beverage, HBC, OTC and household product concepts newly introduced for private labeling. The products are judged on innovation, taste (for food and beverage products) and functionality.

STRATEGIES & SOLUTIONS PRODUCT DEVELOPMENT & MANAGEMENT

COVER STORY TRENDING FOCUS ON FRESH TOTAL STORE PACKAGING INGREDIENTS

& FLAVORSCATEGORY

INTELLIGENCE: FOODS

CATEGORY INTELLIGENCE: NON-FOODS

END CAP

JANUARYAd Close: 12/20/18

Material Due: 12/28/18

Retailer Profile Premium Brands Taking Off

Case-Ready Meats E-commerce Packaging

• Roast/Ground Coffee

• Oils & Vinegars

• Nuts & Trail Mixes

• Paper Products• Beauty Care

and Cosmetics

Frozen Pizza

FEBRUARYAd Close: 1/18/19


Retailer of the Year

2019 Natural Products Expo West Preview: What's New for Private Brands?

Keys to Selling Private Brands Online

Trends in Snacks • Sauces & Salsas • Juices• Fruits &

Vegetables

• Pet Care• Oral Care

Frozen Seafood

MARCHAd Close: 2/15/19


2019 State of the Industry

Special Barbeque Report

The Best Prepared Foods for Barbecue

Calling Out Call Outs Effectively

• Dips & Spreads • Spices &

Seasonings• Honey & Syrups

• Vitamins & Supplements

• Household Cleaners

Wipes

APRILAd Close: 3/22/19


Private Label Hall of Fame

Dollar Stores and Private Brands

Capitalizing on Clothing

Getting into the Mind of a Food Technologist

• Condiments• Deli Meats• Cookies &

Crackers

• OTC Products• Foils/Wraps/

Bags

Bottled Water

MAYAd Close: 4/17/19


Editors' Picks Awards

Improving the Supply Chain

Meal Kits Aseptic Packaging Update

• Tea• Breads/Roll/

Dough• Candy &

Chocolate

• Incontinence Care

• Baby Care

Desserts/Baked Goods

SUPPLEMENTAd Close: 4/24/19

Material Due: 5/2/19 PRIVATE LABEL INTERNATIONAL: SPRING

JUNEAd Close: 5/16/19


2018 Buyers Guide Editorial - Industry News Roundup

BONUS DISTRIBUTION AND EDITORIAL COVERAGE

FMI Midwinter

PLMA Annual Leadership MeetingECRM Store Brands Food & Beverage/Health and Beauty

SIAL CanadaNRA ShowPLMA Amsterdam

IDDBA Show

Summer Fancy Foods Show

2019 STORE BRANDS

EDITORIAL CALENDAR

STRATEGIES & SOLUTIONS PRODUCT DEVELOPMENT & MANAGEMENT

COVER STORY TRENDING FOCUS ON FRESH TOTAL STORE PACKAGING INGREDIENTS

& FLAVORSCATEGORY

INTELLIGENCE: FOODS

CATEGORY INTELLIGENCE: NON-FOODS

END CAP

JULYAd Close: 6/19/19


Retailer Profile • Beverage Report• Non-Foods

Report

Sustainability: Retailers Leading the Way

The Search for Authentic and Ethnic Flavors

• Nuts & Trail Mixes

• Oils & Vinegars,• Canned Goods

• Cough & Cold Products

• Weight Control Products

Ethnic Foods

AUGUSTAd Close: 7/19/19


Rising Industry Stars

Retailer Profile How to Have the Best Bakery

The Latest in Packaging Design

• RTD Beverages• Fresh Meat &

Poultry• Honey & Syrups

• Skin Care• Wet Wipes

Baby Food


Material Due: 8/7/19CONTRACT MANUFACTURING DIRECTORY

SEPTEMBERAd Close: 8/22/19


Retailer Profile Drug Stores & Private Brands, Store Brand Growth 100

Customer Service: The Little Things that Matter

The Hemp Impact • Condiments, Sauces & Marinades

• Frozen/Refrigerated Meats

• Vitamins & Supplements

• Household Cleaners

Breakfast Foods


Material Due: 9/9/19 PRIVATE LABEL INTERNATIONAL: FALL

OCTOBERAd Close: 9/20/19


Retailer Profile, PLMA Show Preview: Company Profiles

Top Women in Store Brands, Organic Report

Winter Favorites Flexible Packaging • Peanut & Nut Butters

• Cold-Brew Coffee• Candy &

Chocolate

• Paper Products• Pet Products

Potato Chips

NOVEMBERAd Close: 10/18/19


Store Brands Best of Awards, PLMA Show Preview 2: Company Profiles

Year in Review, On Common Ground: Retailer/Supplier Relationships

Grocerants Fusion Flavors • Wine/Beer/Liquor

• Jams/Jellies/Preserves

• Cheese

• General Merchandise,

• Laundry Products

Frozen Snacks and Appetizers

DECEMBERAd Close: 11/13/19


• Ten Years Out: Store Brands in 2028

• PLMA Show Coverage

Game Changers: Five Retailers Making an Impact

Special Section: Trends Watch Manual: Categories Ripe for Store Brand Opportunities

BONUS DISTRIBUTION AND EDITORIAL COVERAGE

The NACS Show®

PLMA Show

PLMA Show

2019 STORE BRANDS

EDITORIAL CALENDAR


EFFECTIVE DIGITAL PRODUCTS ALL RATES NETAdditional charges apply if complete files are not provided by the advertiser.

WEBSITE RATES

MONTHLY RATESLeaderboard-Upper - ROS 728x90 (4 slots available) $65 CPMLeaderboard-Lower - ROS 728x90 (4 slots available) 65 CPMMedium Rectangle - ROS 300x250 (4 slots available) 65 CPMLeaderboard-Upper - Topical 728x90 (1 slot available) 65 CPMLeaderboard-Lower - Topical 728x90 (1 slot available) 65 CPMMedium Rectangle-Middle - Topical 300x250 (1 slot available) 65 CPMPushdown-Upper - ROS 728x90, 728x360 expanded (1 slot available) 100 CPMPushdown-Side - ROS 300x250, 300x500 expanded (1 slot available) 85 CPM

Remarketing - Impressions Campaign (250,000 impresssions) $4,000Remarketing - Weekly Campaign (1 week, no impression limit) 4,000Basic White Paper Package 7,500Sponsored Quiz 10,000Straight Talk 4,500Sponsored Blog (5 slots available) 5,000Infographic/Trendagram 8,500Content Syndication Package 15,000IQ Report 18,500

NEWSLETTER RATES

DAILY: DAILY 5 Leaderboard 728x90 (1 slot available) $3,500 Medium Rectangle 300x250 (3 slots available) 2,500 Sponsored Content (3 slots available) 3,500

WEEKLY: EDITORS’ PICKS New Products Content (no limit) $1,800

MONTHLY: CENTER STORE TRENDS, FRESH TRENDS, TECH TRENDS, GROCERANT

Leaderboard 728x90 (1 slot available) $3,500 Medium Rectangle 300x250 (1 slot available) 2,500

BREAKING: NEWS ALERT Medium Rectangle 300x250 (1 exclusive slot available) 4,500

WEBINAR RATESStandard Webinar Package $14,000 Full Service Webinar Package 20,000

DEEP RATES Campaign Level 1 $575 CPM Campaign Level 2 750 CPM

Maximum file size for website banners is 75k. Maximum file size for newsletter banners is 45k. Acceptable file types are .gif, .jpg, and .png. Third-party ad tags are accepted for all website placements. Newsletter placements can accept third-party click trackers. Thirdparty ad serving is required for all flash and rich media. All images must be Web-ready, at a resolution of 72 dpi.

FOR ALL DIGITAL QUESTIONS, CONTACT:

Teresa Dombach, Digital Ad Operations Manager tel: 212.756.5015 • [email protected]

Submit all artwork or other ad materials to: http://admats.ensembleiq.com/

300 x 250 728 x 90 728 x 90 300 x 250

WEBSITE NEWSLETTERS

RATES AND SPECS

PRINT ADVERTISINGADVERTISING CONDITIONS

1. Publisher will pay 15% commission to recognized agencies for display and electronic advertisements. No commission allowed on tip-in charges, split-run charges or other production or mechanical charges. No cash discounts. Agency commission forfeited after 75 days from invoice date. Frequency rate must be earned within one year from first insertion. Advertisers will be short rated and rebilled at the earned frequency rate immediately following cancellation or curtailment of space frequency contracted.

2. Payment terms are net 30 days of invoice. Publisher may apply payments from Advertiser or its affiliates to any other debt owed to Publisher or its affiliates. Advertiser and its affiliates shall remain liable for all outstanding sums owed to Publisher and its affiliates. Advertiser will be charged interest on all past due payments at the rate of 18% per year or the highest legal rate, whichever is lower. Advertiser, its affiliates and any applicable agency are jointly and severally liable for allpayments to Publisher and its affiliates. Publisher is not bound by any terms or conditions that are unwritten or that appearon order forms, contracts, insertion orders, or copy instructions when those terms or conditions conflict with or alter any provision contained in these conditions or Publisher’s rate card.

3. The right to reject any advertising material remains the sole discretion of the Publisher. Rates, conditions and space units are subject to change without notice. Positioning requests that are not paid for are not guaranteed. Publisher may reject advertisements without liability, for any reason or no reason, including those that Publisher deems inappropriate or incompatible with its standards and those that have been previously acknowledged or accepted. Publisher may place the word “advertisement” or otherwise add or delete text to or from ads, which, in Publisher’s opinion, resemble editorial matter. Published monthly. Mail date is the last day of the month. Advertising reservations close the 1st of the month preceding the issue date. Publisher does not accept cancellations after the publication closing date. Publisher may print any advertisement received before then and collect the full amount shown on the insertion order.

4. Advertiser and any applicable agency jointly and severally represent that they are fully authorized and licensed to use and publish (i) the names, portraits and pictures of living and dead persons, (ii) all intellectual, private and proprietary property, and (iii) all testimonials and other matter contained in any advertisement submitted by or on behalf of Advertiser, and that the advertisement is not libelous, an invasion of privacy or otherwise unlawful.

5. As part of the consideration to induce Publisher to publish advertisements, Advertiser, any applicable agency and their affiliates agree to and shall indemnify, defend and hold harmless Publisher and its affiliates from and against all losses, damages (including consequential, incidental, special and punitive damages), liabilities, costs, fees and expenses (including court, collection and legal fees and expenses) incurred, arising out of or related to (i) the content and publication of the advertisements in print and online and (ii) the failure of any contest related to the advertisements to comply and conform to all applicable laws, ordinances, statutes and rules.

6. Publisher’s aggregate liability to Advertiser and any third parties for any and all reasons shall not exceed the amount paid by Advertiser to Publisher for the applicable advertisement. Publisher shall have no liability in all cases resulting from events that are beyond its reasonable control, including delays in delivery and/or non delivery in the event of an Act of God, action by any government or quasigovernment entity, fire, flood, insurrection riot, explosion, embargo, strikes, whether legal or illegal, labor or materials shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of the Publisher affecting production or delivery in any matter. In no event shall Publisher be liable to Advertiser or any other party for consequential, incidental, special or punitive damages. Publisher is not liable for errors in pubset advertising copy, booth lines or ad indexes.

PRODUCTION CHARGES Net noncommisionable

BIND-IN REPLY CARD $1,750*2-6 PAGE TIPPED INSERT 2,400*8-12 PAGE TIPPED INSERT 2,900*

Call Production Manager for specific instructions on delivery of inserts.

*Certain restrictions and/or additional charges may apply.

INSERTSContact Publisher or sales representative.

4-COLOR RATES 1X 3X 6X 12XFULL-PAGE $6,320 $6,110 $5,750 $5,3202/3-PAGE 4,765 4,525 4,345 3,9951/2-PAGE 4,175 4,015 3,795 3,5851/3-PAGE 3,315 3,185 3,055 2,7951/4-PAGE 2,880 2,800 2,670 2,480FULL-PAGE SPREAD 10,740 10,200 9,600 8,9001/2-PAGE SPREAD 6,800 6,400 6,000 5,600

SPECIAL POSITIONS INSIDE FRONT COVER $8,240 $8,160 $7,720 $7,180INSIDE BACK COVER 7,930 7,850 7,490 6,960BACK COVER 8,360 8,280 7,930 7,390

COVER TIP *Call for pricing and specifications

B&W Rates: Deduct 10% from 4-color rates above.

RATES AND SPECS

PRINT ADVERTISING

Please Note:

Bleed ads should contain a minimum of 1/8” bleed on all four sides beyond trim size. Bleed ad should be set up at 8-1/4” x 11”. Live matter should be kept 3/8” from the trim size. Live area should be 7-1/4” x 10”.

AD MATERIALS

High Resolution PDF-X1a files with fonts and images embedded.

CERTIFIED COLOR PRESS PROOF

All ads will be printed to the density indicated in the file unless a certified color press proof is provided. Valid types of color proofs include Matchprints, Fujiproof, or digital proofs such as Pictroor Iris. Laser, ink-jet, or color copy proofs are acceptable for identification purposes only.

PRODUCTION CHARGES

Artwork, copy changes, film conversion, other prep work are billed at net, no agency discounts.

MATERIAL STORAGE

Materials are stored by publisher for 1 year from issue date, then destroyed unless otherwise instructed by the advertiser or agency.

INSERTS

Please contact production manager for details and specs.

TO UPLOAD YOUR AD FILE USING OUR PORTAL

This ad portal will provide an environment where you can:

Post your advertisements that will appear in the magazines

Pre-flight your ad immediately to determine if there are any problems which could cause issues on press

Provide accurate naming of your ad so our Advertising Manager will know the correct ad to run in each issue.

Create a job ticket and notify the Advertising Manager when your ad has been uploaded and approved.

The login for the ad portal is: https://ensembleIQ.sendmyad.com/

When you log in, you will be prompted to create your account. Then you will be provided with step-by-step instructions

ALL COLORS MUST BE IN CMYK, RGB and SPOT COLORS are NOT PERMITTED. Images must be HIGH RESOLUTION SWOP Compliant with a minimum resolution of 300 dpi.

FOR PRINT AD QUESTIONS AND TO SHIP AD MATERIALS AND INSERTION ORDERS, CONTACT:

Pat Wisser, Ad Manager tel: 973.607.1322 • [email protected]

MECHANICAL INFORMATION Trim Size: 8” x 10-3/4” Printing: Body forms and covers heat-set web offset

Solving Big Problems,Inspiring Bold Ideas

Magazines Events Digital Media Solutions Research Custom Content

EnsembleIQ is a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. Our brands work in harmony to inform, connect, and provide predictive analysis for retailers, consumer goods manufacturers, technology vendors, marketing agencies and service providers.

EnsembleIQ’s integrated suite of solutions-based, total-market resources give you all the tools you need to achieve a strategic market advantage, giving you the insights, positioning, focus, and access, along with a team of dedicated strategic consultants to help you bring it all to life.

ERIC SAVITCH

Vice President/Brand [email protected]

SUZANNE CAPUTO

Associate Brand [email protected]

KARI MILLS

Regional Sales [email protected]

LARRY AYLWARD

[email protected]

CORPORATE HEADQUARTERS

8550 W. Bryn Mawr Ave., Ste. 200Chicago, IL 60631Phone: +1 773-992-4450Fax: +1 773-992-4455www.ensembleiq.com

CONTACT INFORMATION

CONTACT US

STORE BRANDS OVERVIEW€¦ · Supermarket Chain 16,507 Wholesaler 2,004 Convenience Store 1,791...

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