Volume-2

news

Hello Basmati Rice adopted a new brand colour with a big, bold and upfront Hello Brand logo. Few such efforts are shared in the

images. Hello used Punjab Roadways (PUNBUS) buses which criss-crosses Punjab and its neighbouring states carrying Hello

brand name with it, an initiative which will help establish Hello brand in the minds of consumers. Anyone travelling to this part of

the country will surely notice and remember the Hello brand.

Thank you readers !Big Thanks to all our readers for their encouraging response. We are sure that many more such letters/mails will come to our

way. We would like your continuous participation and patronage to make this effort more fruitful. Your feedback/suggestions/

reactions/ criticisms are eagerly awaited at our end so that we keep improving with every issue of Hello News. Keep writing.

Hello News wishes all its readers a very happy festival season !

Readers’ Response

Hello Branding Initiatives

“The inaugural issue was very nice, informative & it was fun to solve the puzzle. Hopefully in future, more diversified areas in

Sunstar will be covered for the readers. I wish good luck for the successful running of the editions in future.”

- Ajay Katyal, President (Agri Business Division)

“I congratulate Hello Basmati for initiating Hello News. It would

certainly bring us close to the company and brand.”

- Vishwa Priyaa Nayan, S. R. Tradelines, Delhi

“Good effort for making all Sunstar employees

aware of Hello Brand communication activities.”

- Yogesh Garg, GM (Exports)

“It was good on the part of company to start Hello News. Brand activities covered by Hello

News will be known to all people associated with Hello.”

- Dinesh Bajaj, Preetam Traders, Indore

“Good work, Keep it up.”

- Manik Aggarwal, Director

Bahalgarh Plant Branding

Eid Mubarak

Our corporate office and works located at Bahalgarh, Sonepat has a unique location advantage. Situated at Main NH-1, the

signages put for Hello Branding can be seen from outside and traffic travelling on the GT Road can't miss the Hello branding. The

Hello brand has already started making its way in conversation among regular travelers on this route.

During the auspicious month of Ramzan, Team Hello carried out a branding exercise in Tamilnadu. Ramzan schedule cards with

Eid Mubarak wishes from Hello were distributed to all devotees to help them to keep track of their Rozas. This activity resulted in

increased brand awareness and recall in the area.

Presence in Modern Retail Hello Brand has already established itself in modern retail chains across the country with lot of satisfied customers come looking

for the Brand especially Hello Royal and Hello Daily. The contribution of modern retail chains in making sure the travel of Hello

brand to the all possible corners of the country, is an acknowledged fact. At the same time, Team Hello also make every possible

effort to further cement the position of Hello Basmati rice by regularly doing merchandising and branding activities.

Volume-2

Hello Basmati Rice registered its presence in the festivities associated with the Ganesh Utsav this year. Shown are some images of

Hello's participation in the Ganesh Utsav celebration in Ahmednagar (Maharashtra)

Bharat Gas Exhibition at Panvel

Hello Basmati Rice has recently got into a tie up with Bharat Gas, a venture of BPCL (Bharat Petroleum Co. Ltd). Hello is present in

more than 500 outlets of Bharat Gas in North and western region of country and creating a strong base of dedicated consumers.

Hello Basmati Rice actively participated in the exhibition cum sale of BPCL Bharat Gas at Panvel, Raighad, Maharashtra on 27th &

28th of Aug 2011.

Go green to stay healthy

Team Hello's concern for nature and the all important need to go green was validated by encouraging Thriveni Academy School,

Chennai students who had taken to 15 kms walk to promote the cause to protect nature and species. At midway, the students

were offered refreshment by Team Hello ensuring the success of mission for mankind.

Ganesh Utsav

Results of The Crossword

Congratulations

Hello News joins our readers in congratulating senior officials of Sunstar Overseas who excelled in their respective work areas

and were rightfully promoted after the annual performance reviews.

1. Mr. Pushpinder Munjal – Vice President (Operations)

2. Mr. Virendra Arora – Vice President (Domestic Sales)

3. Mr. Sumit Sood – Sr. General Manager (Modern Trade & Institutional Sales)

4. Mr. Anil Jain – Sr. Manager (Procurement & Domestic Sales)

5. Mr. Naresh Thakur – Sr. Manager (Accounts)

6. Mr. Paramjeet Sharma – Dy. Manager (IT)

Good luck for their brighter future and Congrats again.

We are thrilled with so many entries for the crossword puzzles. It surely must have

given a food for thought to our readers. Out of many correct entries, 2 lucky winners

are:

1-Aseem Saxena, DGM-Marketing, Sonepat

2-Aseem Saxena, DGM-Marketing, Amritsar

Congratulations to the winners. Your exciting prizes are on their way.

Keep Participating and win exclusive prizes.

We appreciate the efforts of Mr. Aditya Sharma, Mr. Asif Jamal Khan, Mr. Bharat Goswami , Mr. Prakash

Babu and Mr. Vishal Singh a& his team for contributing in this issue of Hello News.

We invite suggestions/letters/mails/ entries/images/contributions from all members of Hello Family to publish in the next issue of

Hello News. Kindly send these to Aseem Saxena or Amandeep Sharma at Sunstar Overseas, Gate no 2, 40 Km Stone, G T Karnal Road,

Bahalgarh, Sonepat- 131021 (Haryana)ore mail: aseemsaxena@sunstarmail.com; amansharma@sunstarmail.com

www.sunstaroverseas.com

, Mr. Bhanu Modi Mr. J. Ganesh,

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HOW TO PLAY

Fill in the grid so that all horizontal rows, vertical columns and

every 3 x 3 boxes contain the digits 1-9, without repeating the

numbers in the same row, column and box. You can not change

the digits already given in the grid. Sum of all numbers in each

row or column will be 45. Every puzzle has only one solution.

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