SunCityWestGolf.com

Sun City West Golf Operations

TORCHPresentation October 2018

Golf Courses in Sun

City West

7 – RCSCW

3 – Other

Total of 10 golf

courses in the

85375 zip code

The Purpose of TORCH is to

Learn about ALL

departments of the RCSCW

Today you’ll hear about the

Operational and the

Agronomic side of GOLF

Pebblebrook GC

Deer Valley GC

Echo Mesa GCGrandview GC

Golf Operations Facilities

◼ 7 Golf Courses

◼4 Regulation Courses

◼Pebblebrook GC

◼Grandview GC

◼Trail Ridge GC

◼Deer Valley GC

◼3 Executive Courses

◼Stardust GC

◼Echo Mesa GC

◼Desert Trails GC

▪Golf Operations Office (at Pebblebrook GC)

Course Amenities

◼Practice Facilities

◼Driving range

◼Chipping/putting greens

◼Practice bunkers (2 courses do not)

◼Food & Beverage

◼Merchandise

◼Cart Rentals

◼Golf Club Rentals

How Many Residents Play Golf?

◼We keep track of all residents who use our golf

facilities through their Rec card number.

◼Annually, it is 26% of our residents who will play

a round of golf during the year.

Golf Courses and Houses

Course Total Comments

1 2 3 4 5 6 7 8 9 10 17,137 Rooftops in SCW

Echo Mesa 53 60 70 70 32 50 335 21 double homes count as 42 "roof tops"

Grandview 44 59 35 59 36 51 76 360

Pebblebrook 166 93 68 327 54 double homes count as 108 "roof tops"

Stardust 142 71 213 32 double homes count as 64 "roof tops"

Desert Trails 103 71 34 208

Trail Ridge 34 61 34 24 79 79 55 32 85 483

Deer Valley 81 59 55 76 98 34 31 434

RCSCW Total 623 474 296 229 245 214 162 32 85 0 2360Of 17,137 Total Roof tops, % 13.8 are on

RCSCW golf courses

Briarwood (CC) 75 126 70 271

Hillcrest (Public) 93 93 12 quad homes count as 48 "roof tops"

Non-RCSCW Total 364

Sun City West

Grand Total2724

Of 17,137 Total Roof tops, % 15.9 are on golf

courses

Number of roof tops per tract (within common

boundaries such as roads or walls)

2,360 Homes border the RCSCW golf courses

(14%)

RCSCW Members vs. Non-Members –

Green Fees

Fiscal

Year

2012

2013

Fiscal

Year

2013

2014

Fiscal

Year

2014

2015

Fiscal

Year

2015

2016

Fiscal Year

2016

2017

Fiscal

Year

2017

2018

Fiscal Year

2018 -19

Budget

Member $4.99 $5.34 $5.39 $5.33 $5.47 $5.56 $5.79

Non-Member $1.47 $1.65 $1.79 $1.77 $1.87 $1.95 $2.07

Green Fee

Total $6.46 $6.99 $7.18 $7.10 $7.34 $7.51 $7.86

Round Breakout

-

50,000

100,000

150,000

200,000

250,000

300,000

350,000

2012-13 2013-14 2014-15 2015-16 2016-17 2017-18

Total Rounds of Golf for Each Fiscal Year

Member Member Guest Public Play Employee

Golf Rounds Breakout

(Data)

Type of Round 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 Total

Member 220,447 233,657 228,591 227,942 218,487 226,188 1,355,312

Member Guest 21,652 23,956 24,232 22,802 22,374 22,462 137,478

Public Play 32,042 32,938 34,404 35,203 34,349 30,240 199,176

Employee 9,891 9,794 9,996 10,124 10,478 10,935 61,218

Total 284,032 300,345 297,223 296,071 285,688 289,825 1,753,184

Paid Rounds By Course and Fiscal Year

Course 2014-15 2015-16 2016-17 2017-18 4 YR Total

4 YR

Average

Deer Valley 47,115 43,786 50,455 50,158 191,514 47,879

Desert Trails 43,538 5,631 43,902 38,350 171,421 42,855

Echo Mesa 44,283 42,576 36,185 43,364 166,408 41,602

Grandview 43,297 39,691 39,462 37,491 159,941 39,985

Pebblebrook 44,356 43,183 37,764 43,762 169,065 42,266

Stardust 36,403 38,25 37,484 37,313 149,925 37,481

Trail Ridge 38,231 42,479 40,436 39,387 160,533 40,133

FY YTD Total 297,223 296,071 285,688 289,825 1,168,807 292,202

What Do The Numbers Look Like…

2015-16 Actual2016-17 Actual

2017-18 Actual

Revenues $8,078,695 $8,325,592 $8,547,741

Direct Expenses $(9,330,192) $(9,216,476) $(9,768,540)

Net Expenses over Revenues $(1,251,497) $(890,884) $(1,220,799)*

*Majority Of Increase In Direct Expenses From Prior Year is Minimum Wage Increase – $428K

Total Revenues

FY2010-2011

FY2011-2012

FY2012-2013

FY2013-2014

FY2014-2015

FY2015-2016

FY2016-2017

FY2017-2018

TOTALGOLFREVENUE(millions)

$7.1 $7.4 $7.4 $7.9 $8.1 $8.1 $8.3 $8.5

This Includes: Green Fees, Cart Fees, Range, F/B, Merchandise

Golf Operations Staff

◼ Golf Course Staff

◼Manager (3)

◼Starters (63)

◼Ball Pickers (14)

◼Custodians (21)

◼ Golf Operations Office Staff

◼Golf Operations Manager (1)

◼Golf Operations Coordinator (1)

◼Golf Operations Assistant Coordinator (1)

◼Tee Time Data Entry Staff (3)

◼Call Center Staff (7)

Starters

Starters’ Main Duties

◼ Check in golfers & call them to the tee

◼ Book, change and cancel tee times

◼ Keep tee times on schedule

◼ Enforce policies – keep people safe

◼ Assist golfers with merchandise and

F&B sales

◼ Answer questions concerning golf

policies, special events, rates, etc.

Ball Pickers

& Custodians

Complete The

Staff

Merchandise

Grandview has a full line

of golf equipment and

apparel.

All other

courses

carry the

basic golf

needs.

Golf Operations Office

• Golf Operations

Manager

• Golf Operations

Coordinator

• Golf Operations

Special Events

• Call Center

• Data Entry Staff

• Custodian Supervisor

• Staff Trainer – POS/

Software

Tee Time Data Entry Employees

Data Entry Staff

◼Three employees

◼One or two work each day throughout the year

◼Enter all paper lottery requests, special events,

group play requests

◼Start and finish the lottery process

Call

Center

Call Center

◼Started in Fall, 2011

◼Monday - Friday from 7:00a – 5:00p

◼Calls automatically forward from Pro Shops

◼No distracting phone calls for Starters

◼Call Center staff can spend more time with callers

Promoting Golf Within

the Community

First Swing Clinic at Stardust

Family Guest Pass

◼18-hole advance tee times for visiting family

members

◼Pay in advance at Golf Operations

(from 30 days down to 8 days in advance)

◼Guaranteed tee time – no lottery

Group Play Program

◼Designed to allow groups consecutive tee times on the same day of the week, rotating from course to course

◼Schedules are produced by Golf Operations in 7-10 week cycles

◼Minimum of 16 players/Maximum of 40 players

◼Allows golfers the opportunity to finish together and socialize after their round

Chartered Golf Clubs

Ladies’ Clubs

Men’s Clubs

Ladie’s & Men’s Clubs

◼Ladies play Tuesday mornings

◼Men play Wednesdays

◼Nine-hole Men’s Club plays Thursday mornings

Joining a Club

◼All courses have at least 1 men’s & 1 ladies’ club.

◼Residents are encouraged to check out the clubs before joining.

◼USGA Handicaps are available.

Men’s and Ladies’ Putter Clubs

Green Team

◼Saturday mornings at Stardust (usually)

◼New golfers or those who have left the game for

various reasons

◼Relaxed atmosphere

◼Friendly environment

◼To encourage more FUN or social interaction

during the round

First Swing Program

◼Free instructional program

◼Adding clinics and events all the time

◼Group environment

◼Beginning golfers instructed by local PGA Professionals and mentors

◼Golfers rotate between full swing, pitching, chipping, putting and an informational station

SPECIAL EVENTS

Competition

Teamwork

Friends

Special Events

Create and schedule golf tournaments / events that meet the needs of SCW residents, clubs, leagues, groups and outside businesses or organizations.

◼Nadaburg School District Fundraiser

◼Desert Hickory Golf Tournament

◼Ladies’ Interclub Events

◼Northwest Connect Golf Fundraiser

◼High School Golf Events

◼Sun City West vs. Sun City Grand

Night Golf Scramble Saturday, December 10th, 2016

Pebblebrook Golf Course Shotgun start at 6:00 pm

Entry Fee: $40 for RCSCW members, $50 for non-members. Cash or Check only. Entry Fee Includes: Golf course setup, dinner, prizes and entertainment after play. Eligibility: Must be 55 years of age or older. Format: Nine-hole, 4-person team scramble. NO golf handicap required. Prizes: Gross and Net prizes will be awarded in the form of SCW gift cards. Hole in One Contest – All participants will be eligible for a Hole in One putt for a cash prize! Entry Deadline: Entries MUST be received at the Golf Operations* office by 3:00 pm Friday, December 2nd, 2016. Limited to the first 104 paid entrants. Refunds: Will be granted only if request is made 48 hours or more prior to event starting time.

To sign up or for more information, please contact: Bob Forman with Golf Special Events

*Golf Operations Department - Pebblebrook GC 18836 N. 128th Ave.

Sun City West, AZ 85375 (623) 544-6555 or robert.forman@suncitywest.com

complete form below and return to Golf Operations .

Night Golf Scramble

Team Captain Name: ___________________________________SCW Rec. Card # or Access #: ________________ (if applicable)

Player #2 Name: ________________________________________SCW Rec. Card # or Access #: ________________ (if applicable)

Player #3 Name: ________________________________________SCW Rec. Card # or Access #: ________________ (if applicable)

Player #4 Name: ________________________________________SCW Rec. Card # or Access #: ________________ (if applicable)

(If you need help rounding out your foursome please let us know as we can help)

Team Captain Telephone #: _____________________________ E-mail:________________________________________________

Team may consist of any combination of men and women.

21st Annual Octogenarian Golf Tournament Saturday, October 29th, 2016

Echo Mesa Golf Course 8 am Shotgun Start

Entry Fee: $60 for SCW resident, $65 for non-residents. Entry Fee Includes: Golf, practice balls, coffee and donuts before play, prizes and awards banquet at Briarwood CC on Sunday, October 30th – 4:30 pm cash bar with 5:30 pm dinner. Entry Deadline: Entries MUST be received at the Golf Operations* office by 3:00 pm Friday, October 21st, 2016. Limited to the first 96 paid entrants. Eligibility: Anyone who will be 80 years of age or older during 2016. Format: Eighteen-hole individual stroke play event. Flights for both Men and Women including a “No Handicap” flight. Gross and Net prizes will be awarded. Prizes: Prizes will be awarded in the form of SCW gift cards. Refunds: Will be granted only if request is made 48 hours or more prior to event starting time. _____________________________________________________________________

21st Annual Octogenarian Golf Tournament

Name: ________________________________________ SCW Rec. Card # or Access #: ________________ (if applicable)

Address: ________________________________________City: ________________State: ______ZipCode: __________

Telephone: ____________________ E-Mail: _______________________________________________________________

I would like to play in the: Men’s Flight: _____ Women’s Flight: _____ No Handicap Flight:_________

During the tournament I would like to be paired with: _______________________________________________

USGA Handicap Index: ______________GHIN Number: ________________________No Handicap:___________

I have my own cart: Yes / No I will need a cart: Yes / No

Date of Birth___________________________ (Must be 80 years of age or older by end of 2016).

Entrée choice for banquet: London Broil: ________ Chicken Cordon Blue: _______

I will be bringing a guest(s) at $30 extra for the dinner only. Number of guests: ___________

To sign up or for more information, please contact: Bob Forman with Golf Special Events

*Golf Operations Department - Pebblebrook GC 18836 N. 128th Ave.

Sun City West, AZ 85375 (623) 544-6555 or robert.forman@suncitywest.com

Entry Forms for

Upcoming Events

INSTRUCTION

Reid/West Golf Academies

Drew Reid Ralph West

Six instructors that teach at our 7 golf courses

A total of 4,500 lessons given last year.

Reid / West Golf Academy - Grandview

The right equipment, in good repair, makes a difference!

• Grip Repair• Club Repair• Fittings

Stop by and see Dave Monday through Saturday

The Legends Tour

Walgreens Charity Classic

2017 Champion

Juli Inkster

2017 Results

1 Inkster,

Juli

-12 68 64 132 $30,000.0

0

2 Redman,

Michele

-8 69 67 136 $18,000.0

0

3 King,

Betsy

-7 68 69 137 $13,560.0

0

4 Moxness,

Barb

-6 67 71 138 $10,830.0

0

5 Johnson,

Trish

-5 70 69 139 $8,550.00

T6 Jeray,

Nicole

-4 69 71 140 $6,156.00

T6 Johnson,

Christa

-4 70 70 140 $6,156.00

T6 Mucha,

Barb

-4 68 72 140 $6,156.00

F I N A L

Score Round

Position Player

Name

To Par 1 2 Total

Score

Award

Fun Facts About Golf!

Cart Fleet

◼Cart Fleet at all seven courses = 138 carts

($4,600 each, Total $634,800).

◼ Implemented a PM program in 2013 to maximize

cart longevity (some carts are 10 years old).

◼Total revenue for cart rental was $190K

Grandview, Deer Valley, Pebblebrook, Trail Ridge,

Desert Trails, Stardust, Echo Mesa – descending

order of revenue

Most Active Driving Range?

1. Grandview - $79,149

2. Deer Valley - $51,046

3. Echo Mesa - $48,492

4. Trail Ridge - $43,493

5. Pebblebrook - $42,467

6. Stardust - $39,347

7. Desert Trails - $30,366 Total - $334,360

Total Range Balls hit at all 7 courses – 5,015,400

Top 3 Selling Golf Balls

◼Titleist (32%)

◼Volvik (20%)

◼Used Balls (15%)

Number Of Hot Dogs Consumed

1. Deer Valley – 2,765

2. Trail Ridge – 1,611

3. Pebblebrook – 1,483

4. Echo Mesa – 1,438

5. Desert Trails – 1,075

6. Stardust – 1,012

Total Number of “Caddy Chokers” sold - 9,384

Number of Pairs of Golf Shoes Sold

◼Men – 321

◼Ladies – 227

◼Total – 548

Prior Year Sales Totaled 462 Pairs!

Which Course Sold The Most Beer?

1. Deer Valley - $62,924

2. Pebblebrook - $55,679

3. Trail Ridge - $52,560

4. Echo Mesa - $41,073

5. Stardust - $33,558

6. Desert Trails- $33,492

TOTAL - $279,286

I hope this helped…

…in understanding the Golf Operations for the

Recreation Centers of Sun City West.

It is an important component of the SCW

community from an aesthetic and revenue

standpoint.

Thank You!

Golf Operations Contacts

◼ Patrick O’Hara

623-544-6499

Golf Ops Managerpatrick.ohara@suncitywest.com

◼ Lynn Morgan

623-544-6037

Golf Ops Coordinatorlynn.morgan@suncitywest.com

◼ Jolene Piaskowski

623-544-6555

Special Events jolene.piaskowski@suncitywest.com