Summit14 T1.3: Finding Your Inner Marketer -Greystone
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Transcript of Summit14 T1.3: Finding Your Inner Marketer -Greystone
Finding Your Inner Marketer
Matthew MarconiGreystone Healthcare Management, Director, Recruitment Services
What we think of each other!
Goals and Takeaways
1 Nomenclature2 Always Market Your Talent3 Branding and Messaging – Value
Proposition4 Talent Acquisition: NOT HR5 How to Achieve C-Level / Stakeholder
Support
Nomenclature1 Recruiting = Talent Acquisition
People like to believe they have talents. Acquire those talents – do not recruit them.
Make sure career ad messaging reflects the value in the person
2 Employee = Associate or Team Member Employees just work at a job Associates or Team Members know they are part
of the big picture
Market Talent Always1 Market from day 1 and always celebrate the hire –
Congratulations! Exciting!2 Capture employees’ emotions with the history,
traditions, and philosophy.3 All employees are Marketers.
Branding and Messaging1 Branding builds the message for the company.2 Companies must be creative and intuitive to
compete. That is how Marketing succeeds.3 Talent Acquisition, when in conjunction with the
Marketing department, can build a strong, emotional campaign to attract top candidates.
4 Tell different stories to different prospects.
Talent Acquisition – Do NOT Report to HR1 Both Future-Forward and Strategic2 They are aligned by one common purpose: attracting
people to the organization - customers and employees.
3 Creative Side of HR - not policy-driven4 Risk-takers, not risk-adverse
How to Achieve C-Level / Stakeholder Support
1 The employee experience is enhanced when taken from a “100 ways you can get fired” mentality to a “Welcome home and let’s celebrate” mentality.
2 Early Corporate Buy-In and Adoption Talent Acquisition drives 40% more revenue to the
organization over any other HR function, why not invest in it?
How to Achieve C-Level / Stakeholder Support
HR Function or Process Profit Growth
Profit Margin
Total Improvement
1. Recruiting 3.5x 2.0x 5.52. On-boarding and retention 2.5x 1.9x 4.4
3. Managing talent 2.2x 1.9x 4.4
4. Employer branding 2.4x 2.1x 4.3
5. Performance management and rewards 2.1x 2.0x 4.1
6. Developing leadership 2.1x 1.8x 3.9
7. Mastering HR process 1.8 1.8 3.6
8. Global people management and global expansion 1.8 1.7 3.5
9. Enchancing employee engagement 1.8 1.6 3.4
10. Providing shared services and outsourcing 1.6 1.7 3.3
Matthew MarconiGreystone Healthcare Management, Director of Talent [email protected]
THANK YOU!