Under the Guidance of:Mrs. Chitwan Bhutani Faculty Mamber,PCTE, Ludhiana

Presented By:Ravinder kumarMBA-2

The Right Organization to Partner With

Historical background Of The Company

Money Matter Inc. was started by Mr. Prem Pal Sharma in 2002 in Rajasthan. In Rajasthan they work under the name of Money Matter Wealth Advisors Pvt. Ltd. It has its head office in Delhi. It has six branches in Rajasthan. In Punjab, Money Matter Inc. start their services in 5th September 2008. Right now they have four branches in Punjab. For Punjab Region they have their head office in Mohali .

Quick Facts Incorporated on 5th September 2008. Presence in Punjab and Rajasthan.

Locations: Mohali (Punjab) Sri Ganganagar (Rajasthan) AnupGarh (Rajasthan) Suratgarh (Rajasthan) Ramsinghpur (Rajasthan) Ludhiana (Punjab)

Upcoming Branches: Jalandhar (Punjab) NawanShahar (Punjab) Amritsar (Punjab) Panchkula (Haryana)

Incorporated on 5th September 2008. Presence in Punjab and Rajasthan.

Locations: Mohali (Punjab) Sri Ganganagar (Rajasthan) AnupGarh (Rajasthan) Suratgarh (Rajasthan) Ramsinghpur (Rajasthan) Ludhiana (Punjab)

Upcoming Branches: Jalandhar (Punjab) NawanShahar (Punjab) Amritsar (Punjab) Panchkula (Haryana)

We create value through focus & discipline…

Vision Enabling Success, Enriching Lives, Spread Smiles

Mission

To create superior value in financial sectors.

• Growth• Acquire and Transform• Improve

Pillars

Values

Right PeopleOrganizational

AlignmentExecution Discipline

Processes

Caring ; Honesty ; Passion ; Team Work ; Disciplined Professionalism

Right PeopleOrganizational

AlignmentExecution Discipline

Processes

Not a Product Program, . . . instead a Customer Program

1. Understand financial needs and key expectations

2. Evaluating the customer as a whole, not just for a product

3. Product features as designed for the specific segment

4. Segment strategy for sales, operations, and collections.

5. Financials and segment profitability

Focus on Customer, not product . .

Money Matter Inc. - Key Value Differentiation

Great Leadership

–Passionate, Balanced, Disciplined

Customer-centric Business

–Relationship and Product Positioning

Want to be a Leader in having Number of customer & Mass Self-employed segments

Management Team

Introduction To Particular Branch

“Money Matter Inc. wants to be the Preferred Partner for all Financial Needs of the Customer”

Objective

ServicesThis is basically a wealth Management unit deals in all

the almost all investment option present in market. They give there services in

InsuranceDemat AccountMutual FundsBondsShareDebentureCorporate FD’s & Corporate Loan.Gold

The Companies Associated With This Branch

In Life Insurance In General Insurance

Tata Aig 1) Tata AIG General Insurance

Kotak Life Insurance 2) Reliance General Insurance

Aviva Life Insurance 3) Bajaj Allianz General Insurance

ICICI Prudential 4) Royal Sundram

LIC 5) United Bajaj Allianz 6) National Birla Sun Life 7) Oriental HD FC Standard Life 8) New India SBI 9) Iffco Tokyo Reliance Life 10) Star Health Star Health

Organization Chart of Training Unit

Departments

There are two departments in Money matter Inc.1)Sales 2) Human ResourceHOD- Mr. Bikramjeet Singh HOD- Ms. Navjeet KaurObjective Of Sales Department:- Objective Of HR Department:-

1

2

3

5 year goal

Achieve market share of 5% (top own-branch players) within target segment

Serve a satisfied customer base of ~2 million customers

Be the best employer in financial services industry in India, attracting diverse talent due to its unique business model and wide product range

SWOT Analysis of Money Matter Inc.

Research Title

“Distribution channel of Money Matter Inc.”

Distribution ChannelPPT 1-4 Distribution Channel

PPT 1-4

Distribution channel

Definition

Chain of intermediaries, each passing the product down the chain to the next organization, before it finally reaches the consumer or end-user.... This process is known as the 'distribution channel’ or the 'chain’.

Physical distribution

Marketing channel

Distribution IntensityIntensive distribution Selective distribution Exclusive distribution

Role of Intermediaries

Selling through wholesalers and retailers usually is much more efficient and cost effective than direct sales

Efficiency Provided by an Intermediary

Types of Distribution Intermediary

WholesalersRetailersDistributors and dealers

Marketing Intermediaries

Travel AgentsTravel Agents Tour WholesalersTour Wholesalers

Specialists: Brokers & Junket Reps

Specialists: Brokers & Junket RepsInternetInternet

Global Distribution Systems

Global Distribution Systems National, State,

and Local Tour Agencies

National, State, and Local Tour Agencies

AgentBanks

Work site marketing

Brokers

Internets

Type of distribution channel

Type of channels

Functions of a Distribution Channel

InformationPromotionContactMatchingFinancingRisk taking

How to make an effective distribution ChannelDirect/sales teamDirect/internetDirect/catalogValue-added reseller (VAR)ConsultantDealer

Distribution Channel of Money Matter Inc.

DSF

B.A.(Business associate)

Franchises

Direct sales force

DSF is the leader in intercept marketing and sales, delivering the highest qualified sales for a low cost per acquisition. This is how to deliver new customer acquisitions by connecting face-to-face with your preferred demographic audience where they live, work, shop, play and travel.

DSF in Money Matter Inc.

In this company Sales is done to customer according to customer preference. The direct sales force done by employees of the company. In DSF employees don not get any commission. He gets salary and incentives e.g. promotion, tours, gifts etc.

Cont…In DSF Company employees direct meet to

customer and know their need according and sell and suggest the products available in a company.e.g. Insurances, share, mutual fund, FD, etc.

Business AssociateBusiness Associate is one who perfectly complements

and assists the company in its endeavour to serve the requirements of the industry for Services. The Business Associate will be involved in selling services & products to different sector and in servicing customer requirements from time to time.

Distribution channel divided into two parts

On roll employees.These are the

employees of the company.

They get salary and incentives

They have target

Off role employeesThese are the in

direct employees of the company or they are part time employees.

They do not get salary but get incentives and commission.

They have not any target

Benefit to Business Associate

 Commission- 8% TO 40%ContestConventions nation/internationReward & RecognitionEnternepenureCareer path• Trainer

Franchises

What is a franchise? Franchises are independent businesses that

operate a branded product (usually a service) in exchange for a license fee and a share of sales.

Granting the right to engage in offering, selling, or distributing goods or services under a marketing format which is designed by the franchisor

Advantages – FranchiseCorporate image - The corporate image and brand

awareness of the company is already established. Consumers are always more comfortable purchasing items from a familiar name or company they trust.

Training - The franchisor usually provides extensive training and support to the franchise owner.

Franchisee – Advantages

Brand NameMarketing Support

Plans and Systems

Reservation systems-Customers

Contracts

Title of Research

“Distribution channel of Money Matter Inc.”

Objectives of doing the Research

To study the distribution channel of the Money Matter Inc.

To know which distribution channel is more effective in Money Matter Inc.

Research Methodology

Sampling Plan:- This was designed so as to help in making

decisions in the following areas.

UNIVERSE OF THE STUDY :- Employees of Money Matter Inc.

SAMPLING UNIT: - The data was collected from employees of the

Ludhiana and the Chandigarh. Every single individual is the

sampling unit

SAMPLING SIZE: - The sample taken 70 respondents. Respondents

include all employees of on role employees and off role employees

RESERCH DESIGN

Descriptive research

Method Of Data Collection PRIMARY DATA

METHOD OF PRIMARY DATA COLLECTION

  The method followed in obtaining the primary data was through the

structured questionnaire.

 

SECONDARY DATA

  METHOD OF SECONDARY DATA COLLECTION:

  Journals and Magazines Internet

Limitations

Every work has its own limitation are extent to which the process should not exceed. The following limitations for the project are:

Limited numbers of respondents

Very few distribution channel of service in a Company .

Data collection error .

Time.

Sample size cannot always represent the whole population.

Balance sheet not provided.

Data interpretation

Age groups

Graph 1.

Number of male and female respondents

Graph 2.

Qualification of total Graph 3.

Annual Income

Graph 4.

Analysis of Questionnaire Analysis of Questionnaire

Working experience in Money Matter Inc.

Graph 2.1

Number of distribution channel of MMI are known to respondents

Graph 2.2

Distribution channel used for most dealing

Graph 2.3

Satisfaction regarding different channel used by respondents

DSF Graph: 2.4.1

05

1015202530

S A A I D S D

profit

Reward

Recognition

Satisfaction

Business Associate

Graph: 2.4.2

Franchise

Graph: 2.4.3

0

0.5

1

1.5

2

2.5

SA A I D SD

Profits

Rewards

Recognition

Satisfaction

Distribution channel focusing by MMI

Graph:-2.5

Perfect distribution channel for MMI

Graph:-2.6

Desire of preference for other channels

Graph:-2.7.

Others option for distribution

Graph2.8

Desire to adopt in future for distribution channel

Graph:-2.9.

Finding and Conclusions

Above result of questionnaire we find that most of respondents are known to DSF, B.A. and very few respondents are known to Franchisee. Most of dealing is done through DSF.

More number of respondents are satisfied with DSF because from this channel they get more profit, reward, recognition and most one that every employees want that is satisfaction. Most of the respondents deal through DSF because in this channel they make direct contact to customers. By analysis the questionnaire we conclude that most respondents deal through DSF, B.A. So, we conclude that DSF channel is more effective that is one of the objective of research.

Suggestion On the basis of the analysis of the data collected

from the project the following recommendations are suggested to the company:

Good distribution network.Security of funds more than Brand name.Advertisement.Awareness.Scope for Private sector.Social well fare

Suggestion  On the basis of the analysis of the data collected

from the project the following suggestions are given to company:

Use more distribution network.

Security of funds more than Brand name.

Advertisement.

Awareness.

Scope for Private sector.

Social well fare.