Summary Slide zRoom Sales Differentiation zDiagram–Group vs. Transient zTransient Reservation...
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Transcript of Summary Slide zRoom Sales Differentiation zDiagram–Group vs. Transient zTransient Reservation...
![Page 1: Summary Slide zRoom Sales Differentiation zDiagram–Group vs. Transient zTransient Reservation Avenues zDiagram–Reservation Avenues zMarket Segmentation.](https://reader035.fdocuments.us/reader035/viewer/2022071716/56649ec85503460f94bd511c/html5/thumbnails/1.jpg)
Summary Slide
Room Sales DifferentiationDiagram–Group vs. TransientTransient Reservation AvenuesDiagram–Reservation AvenuesMarket SegmentationDiagram–Market SegmentsInternet Exercise
Figure 3-1
![Page 2: Summary Slide zRoom Sales Differentiation zDiagram–Group vs. Transient zTransient Reservation Avenues zDiagram–Reservation Avenues zMarket Segmentation.](https://reader035.fdocuments.us/reader035/viewer/2022071716/56649ec85503460f94bd511c/html5/thumbnails/2.jpg)
Room Sales Differentiation
Group RoomsTransient Rooms
What is the relationship between group and transient rooms?
What is a booking cycle?
Figure 3-2
![Page 3: Summary Slide zRoom Sales Differentiation zDiagram–Group vs. Transient zTransient Reservation Avenues zDiagram–Reservation Avenues zMarket Segmentation.](https://reader035.fdocuments.us/reader035/viewer/2022071716/56649ec85503460f94bd511c/html5/thumbnails/3.jpg)
200
300
400
500
100
Group Rooms
M T W Th F Sa Su
Days of the Week
Nu
mb
er o
f H
otel
Sle
epin
g R
oom
s
Transient Rooms
This illustration shows how a hotel might incorporate both group and transient rooms in order to sell every room. Figure 3-3
Group vs. Transient
![Page 4: Summary Slide zRoom Sales Differentiation zDiagram–Group vs. Transient zTransient Reservation Avenues zDiagram–Reservation Avenues zMarket Segmentation.](https://reader035.fdocuments.us/reader035/viewer/2022071716/56649ec85503460f94bd511c/html5/thumbnails/4.jpg)
Transient Reservation Avenues
Global Distribution System (GDS)Central Reservation System (CRS)Direct Contact
Travel Agent or Mgmt. Co. Guest
How has the Internet affected reservation avenues?
Figure 3-4
![Page 5: Summary Slide zRoom Sales Differentiation zDiagram–Group vs. Transient zTransient Reservation Avenues zDiagram–Reservation Avenues zMarket Segmentation.](https://reader035.fdocuments.us/reader035/viewer/2022071716/56649ec85503460f94bd511c/html5/thumbnails/5.jpg)
Transient Reservation Avenues
TransientGuest
CRS
GDS
Hotel
Travel Mgmt. Co.or Travel Agent
Via
Ph
one
or F
ax
Via
In
tern
et
Figure 3-5
![Page 6: Summary Slide zRoom Sales Differentiation zDiagram–Group vs. Transient zTransient Reservation Avenues zDiagram–Reservation Avenues zMarket Segmentation.](https://reader035.fdocuments.us/reader035/viewer/2022071716/56649ec85503460f94bd511c/html5/thumbnails/6.jpg)
Market Segmentation
Group Market Segments Corporate Association Other
Transient Market Segments Business Pleasure
What factors affect the hotel choices of the transient guest?
Figure 3-6
![Page 7: Summary Slide zRoom Sales Differentiation zDiagram–Group vs. Transient zTransient Reservation Avenues zDiagram–Reservation Avenues zMarket Segmentation.](https://reader035.fdocuments.us/reader035/viewer/2022071716/56649ec85503460f94bd511c/html5/thumbnails/7.jpg)
Pleasure
Business
Other
Association HHootteell GGuueesstt RRoooomm
DDeemmaanndd
Corporate
Figure 3-7
Market Segments
![Page 8: Summary Slide zRoom Sales Differentiation zDiagram–Group vs. Transient zTransient Reservation Avenues zDiagram–Reservation Avenues zMarket Segmentation.](https://reader035.fdocuments.us/reader035/viewer/2022071716/56649ec85503460f94bd511c/html5/thumbnails/8.jpg)
Rate Comparison Internet Exercise
As we know, there are many reservation avenues to a hotel. The Internet is becoming a widely used avenue.
Using the sites listed on the next slide, check the availability of any hotel for a specific date and answer the following: Do all travel sites offer the same rates for
the hotel? Why would these rates differ? Do incentives/special offers come into
play?Figure 3-8
![Page 9: Summary Slide zRoom Sales Differentiation zDiagram–Group vs. Transient zTransient Reservation Avenues zDiagram–Reservation Avenues zMarket Segmentation.](https://reader035.fdocuments.us/reader035/viewer/2022071716/56649ec85503460f94bd511c/html5/thumbnails/9.jpg)
World Wide Web Travel Sites
http://www.travelocity.com
http://www.expedia.com
http://www.priceline.com
http://www.travelnow.com/usa/?cid=3462
http://www.travelweb.com
http://www.sundaynews.com
http://www.usahotelguide.com
http://www.funtastiktravel.com/AmericaHotels.html
http://dir.travelzoo.com/Lodging.asp?intCategory=21
http://www.skyauction.com
http://www.lodging.com
http://www.traveleader.com
http://www.hoteltravelnetwork.com
http://www.11thhourvacations.com
http://www.travelguys.net
http://www.hotelreservation.com
http://www.hoteldiscount.com
http://www.travelscape.com
http://www.hotel-accommodations.com
http://www.hotelbook.com
http://www.travelhero.com
http://www.hotelreservations.org
http://www.quikbook.com Figure 3-9