Summary one-pager: Data-Driven Digital Inclusion Strategy for Gigabit Cities
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A DataDriven Digital Inclusion Strategy for Gigabit Ci9es What does the digital divide look like in high speed “gigabit” Internet ci7es? How can a gigabit city or future gigabit city get more of its ci7zens online? Data Analysis Expert Interviews Next Steps Methodology Findings The data analysis will reveal what the digital divide looks like in gigabit ci9es The expert interviews will reveal best prac9ces for broadband adop9on and digital inclusion. Next Steps will come from synthesizing these pieces to answer, How does what we know about digital inclusion best prac5ces need to be adapted to accommodate any gigabit cityspecific digital divide strengths or weaknesses? Quan8ta8ve Sources: Tractlevel FCC form 477 broadband subscrip9on data 2013 Tract and MSAlevel ACS data 2013 Merged Denise Linn, Harvard Kennedy School MPP Candidate 2015 Advising Partner: Google Fiber Faculty Advisors: Quinton Mayne & John Haigh From Interviews: In general, there is a lack of ins9tu9onalized, citylevel support to combat the digital divide. Effec9ve digital inclusion strategies combat mul9ple broadband adop9on barriers at once. From the Data Analysis: There is a significant interac9on between gigabit availability and poverty on a tract and city level. In other words, the presence of gigabit infrastructure predicts rela9vely higher connec9vity in lowerincome neighborhoods. (See above) NonEnglish speaking popula9ons and popula9ons with low educa9onal aPainment are compara9vely worse off in gigabit ci9es. Access begets access. High poverty gigabit census tracts can beat the odds through access to programs and community anchor ins9tu9ons. (See below.) Recommenda9ons Background “ What is the “digital divide”? The opportunity gap that exists between those that have the Internet (and know how to use it) and those that don’t. Why don’t they? • "It's too expensive" Cost • "I don't see why I need it." Relevance • "I don't know how to use the Internet.” Skill • "I can't get a connec9on." Access to a Connec9on • "I don't have a device." Access to Hardware Who is offline? According to Pew, African Americans, Hispanics, Americans over 65, high school dropouts, and people in poverty are more likely to not have broadband Internet in the home. What are “gigabit speeds”? Gigabit speeds are roughly 100x faster than average U.S. download speeds. Spotlight: Hamilton County Tract 20 in ChaXanooga, TN 80100% broadband adop9on 46.6% household poverty 4 churches Walkable Home to a 1:1 laptop program If I had to guess one area [in ChaBanooga] that would be over performing, it would be that one. Kelly McCarthy “ Gigabit City Adop8on Non Gigabit City Adop8on 5% poverty 73.8 % 81.6% 15% poverty 75.3% 72.2% 30% poverty 77.4% 58.1% For Gigabit Ci8es & Aspiring Gigabit Ci8es: Designate a digital inclusion point of authority in your city by either partnering with a proven nonprofit or designa9ng a city employee or office to own the issue. Map your city’s “digital deserts” or places where socioeconomic barriers to broadband adop9on meet low access to public services and programs. Use this informa9on to target programming and inform community “asks” when partnering with Internet service providers. For Internet Service Providers Serving Gigabit Ci8es: Give support to trusted, local digital inclusion programs rather than crea9ng and running new digital inclusion programs. Leverage your branding and marke9ng to assist the city government in tackling the underes9mated relevancy barrier. Spotlight: Aus8n Aus9n, TX has staff who specifically work on digital inclusion. The staff runs an annual $200K broadband adop9on grant program called GTOP and partners with local nonprofits like Aus9n FreeNet. As public data are updated and more ci9es get gigabit infrastructure, this analysis can be enriched. Opportuni8es for Con8nuing Analysis The relevancy barrier is also underes5mated. Wellinten9oned programs fail because they don’t understand slow adopters and the reality of lowincome life.
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Transcript of Summary one-pager: Data-Driven Digital Inclusion Strategy for Gigabit Cities
A Data-‐Driven Digital Inclusion Strategy for Gigabit Ci9es
What does the digital divide look like in high speed “gigabit” Internet ci7es? How can a gigabit city or future gigabit city get more of its ci7zens online?
Data Analysis
Expert Interviews
Next Steps
Methodology
Findings
The data analysis will reveal what the digital divide looks like in gigabit ci9es The expert interviews will reveal best prac9ces for broadband adop9on and digital inclusion. Next Steps will come from synthesizing these pieces to answer,
How does what we know about digital inclusion best prac5ces need to be adapted to accommodate any gigabit city-‐specific digital divide strengths or weaknesses?
Quan8ta8ve Sources: ² Tract-‐level FCC form 477 broadband
subscrip9on data 2013
² Tract and MSA-‐level ACS data 2013
Merged
Denise Linn, Harvard Kennedy School MPP Candidate 2015 Advising Partner: Google Fiber Faculty Advisors: Quinton Mayne & John Haigh
From Interviews: In general, there is a lack of ins9tu9onalized, city-‐level support to combat the digital divide. Effec9ve digital inclusion strategies combat mul9ple broadband adop9on barriers at once.
From the Data Analysis: ² There is a significant interac9on between gigabit
availability and poverty on a tract and city level. In other words, the presence of gigabit infrastructure predicts rela9vely higher connec9vity in lower-‐income neighborhoods. (See above)
² Non-‐English speaking popula9ons and popula9ons
with low educa9onal aPainment are compara9vely worse off in gigabit ci9es.
² Access begets access. High poverty gigabit census
tracts can beat the odds through access to programs and community anchor ins9tu9ons. (See below.)
Recommenda9ons
Background
“ What is the “digital divide”? The opportunity gap that exists between those that have the Internet (and know how to use it) and those that don’t. Why don’t they? • "It's too expensive" Cost
• "I don't see why I need it." Relevance
• "I don't know how to use the Internet.” Skill
• "I can't get a connec9on." Access to a Connec9on
• "I don't have a device." Access to Hardware
Who is offline? According to Pew, African Americans, Hispanics, Americans over 65, high school dropouts, and people in poverty are more likely to not have broadband Internet in the home. What are “gigabit speeds”? Gigabit speeds are roughly 100x faster than average U.S. download speeds.
Spotlight: Hamilton County Tract 20 in ChaXanooga, TN
² 80-‐100% broadband adop9on
² 46.6% household poverty
² 4 churches ² Walkable ² Home to a 1:1
laptop program
If I had to guess one area [in ChaBanooga] that would be over-‐performing, it would be that one. -‐ Kelly McCarthy
“
Gigabit City Adop8on
Non-‐Gigabit City Adop8on
5% poverty 73.8 % 81.6%
15% poverty
75.3% 72.2%
30% poverty
77.4% 58.1%
For Gigabit Ci8es & Aspiring Gigabit Ci8es: ² Designate a digital inclusion point
of authority in your city by either partnering with a proven nonprofit or designa9ng a city employee or office to own the issue.
² Map your city’s “digital deserts” or
places where socioeconomic barriers to broadband adop9on meet low access to public services and programs. Use this informa9on to target programming and inform community “asks” when partnering with Internet service providers.
For Internet Service Providers Serving Gigabit Ci8es: ² Give support to trusted, local digital inclusion
programs rather than crea9ng and running new digital inclusion programs.
² Leverage your branding and marke9ng to assist
the city government in tackling the underes9mated relevancy barrier.
Spotlight: Aus8n
Aus9n, TX has staff who specifically work on digital
inclusion. The staff runs an annual
$200K broadband adop9on grant program called
GTOP and partners with local nonprofits like Aus9n Free-‐Net.
As public data are updated and more ci9es get gigabit
infrastructure, this analysis can be enriched.
Opportuni8es for Con8nuing Analysis
The relevancy barrier is also underes5mated. Well-‐inten9oned programs fail because they don’t understand slow adopters and the reality of low-‐income life.
