Summary Poster - Data-Driven Digital Inclusion Strategy for Gigabit Cities
1
A DataDriven Digital Inclusion Strategy for Gigabit Ci9es What does the digital divide look like in high speed “gigabit” Internet ci7es? How can a gigabit city or future gigabit city get more of its ci7zens online? Data Analysis Expert Interviews Recommenda8ons Methodology Findings The data analysis will reveal what the digital divide looks like in gigabit ci9es and whether it differs systema9cally from the digital divide in nongigabit ci9es. The expert interviews will reveal best prac9ces for broadband adop9on and digital inclusion. Recommenda8ons will come from synthesizing these pieces to answer, How does what we know about digital inclusion best prac8ces need to be adapted to accommodate any gigabit cityspecific digital divide strengths or weaknesses? Quan8ta8ve Sources: Tractlevel FCC form 477 broadband subscrip9on data 2013 Tract and MSAlevel American Community Survey data 2013 Merged Denise Linn, Harvard Kennedy School MPP Candidate 2015 Advising Partner: Google Fiber Faculty Advisors: Quinton Mayne & John Haigh From Interviews: In general, there is a lack of ins9tu9onalized, citylevel support to combat the digital divide. Effec9ve digital inclusion strategies combat mul9ple broadband adop9on barriers at once. The relevancy barrier is underes’mated. Successful programs oNen partner with exis9ng, trusted ins9tu9ons. Wellinten9oned programs fail because they don’t understand slow adopters and the reality of lowincome life. From the Data Analysis: There is significant interac9on between poverty and gigabit access on the MSA and tract level. This means that gigabit connec9vity slows poverty’s usual effect of keeping people offline. (See right.) NonEnglish speaking popula9ons and popula9ons with low educa9onal aUainment are compara9vely worse off in gigabit ci9es. Access begets access. High poverty gigabit census tracts can beat the odds through access to ameni9es, programs, and community anchor ins9tu9ons. (See below.) Recommenda9ons Background “ What is the “digital divide”? The digital divide is the opportunity gap that exists between those that have the Internet (and know how to use it) and those that don’t. Why don’t people adopt broadband Internet in the home? • "It's too expensive" Cost • "I don't see why I need it." Relevance • "I don't know how to use it." Skill • "I can't get a connec9on in my home." Access to a Connec9on • "I don't have a device." Access to Hardware Who is offline? According to research from sources like Pew Internet & American Life, African Americans, Hispanics, Americans over 65, high school dropouts, and people in poverty are more likely to not have broadband Internet in the home. What are “gigabit speeds”? Gigabit speeds are roughly 100x faster than average U.S. download speeds. Spotlight: Hamilton County Tract 20 in Cha\anooga, TN Highest FCC broadband adop9on ra9ng (5) 46.6% household poverty 4 churches Walkable Home to a 1:1 laptop program at Howard High School If I had to guess one area [in Cha8anooga] that would be over performing, it would be that one. Kelly McCarthy “ Gigabit City Adop8on Non Gigabit City Adop8on 5% poverty 73.8 % 81.6% 15% poverty 75.3% 72.2% 30% poverty 77.4% 58.1% For Gigabit Ci8es: & Aspiring Gigabit Ci8es Designate a digital inclusion point of authority in your city by either partnering with a proven nonprofit or designa9ng a city employee or office to own the issue. Map your city’s “digital deserts” places where socioeconomic barriers to broadband adop9on meet low access to public services and exis9ng digital inclusion programs. City governments of current gigabit ci9es should use the “digital desert” informa9on to target programming, paying special aUen9on to geographically concentrated nonEnglish speakers and communi9es with low educa9onal aUainment. City governments of aspiring gigabit ci9es should use the “digital desert” informa9on to inform programming and inform targeted community “asks” when forming publicprivate partnership agreements with Internet service providers. For Internet Service Providers Serving Gigabit Ci8es: Give support to trusted, local digital inclusion programs rather than crea9ng and running new digital inclusion programs. Leverage your branding and marke9ng capabili9es to assist the city government in tackling the underes9mated relevancy barrier and added “in9mida9on barrier” in gigabit ci9es. Spotlight: Aus8n Aus9n, TX has a small collec9on of staff within the city’s telecommunica9ons office to specifically work on digital inclusion. The staff runs an annual $200K broadband adop9on grant program called GTOP and partners with local nonprofits like Aus9n Free Net. In 2015, the city’s housing authority, Aus9n FreeNet, and Google Fiber announced a new ini9a9ve to give every public housing unit in the city a free 5 Mbps connec9on. As Census Bureau data and FCC form 477 data are updated and more ci9es get gigabit infrastructure, this analysis can be enriched. The data set that fueled this study can tell us about digital equity in every MSA in America on a tractlevel. Ci9es interested in geong a customized analysis should contact the author of the study. Opportuni8es for Con8nuing Analysis
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Transcript of Summary Poster - Data-Driven Digital Inclusion Strategy for Gigabit Cities
A Data-‐Driven Digital Inclusion Strategy for Gigabit Ci9es
What does the digital divide look like in high speed “gigabit” Internet ci7es? How can a gigabit city or future gigabit city get more of its ci7zens online?
Data Analysis
Expert Interviews
Recommenda8ons
Methodology
Findings
The data analysis will reveal what the digital divide looks like in gigabit ci9es and whether it differs systema9cally from the digital divide in non-‐gigabit ci9es. The expert interviews will reveal best prac9ces for broadband adop9on and digital inclusion. Recommenda8ons will come from synthesizing these pieces to answer, How does what we know about digital inclusion best prac8ces need to be
adapted to accommodate any gigabit city-‐specific digital divide strengths or
weaknesses?
Quan8ta8ve Sources: ² Tract-‐level FCC form 477 broadband
subscrip9on data 2013
² Tract and MSA-‐level American Community Survey data 2013
Merged
Denise Linn, Harvard Kennedy School MPP Candidate 2015 Advising Partner: Google Fiber Faculty Advisors: Quinton Mayne & John Haigh
From Interviews: ² In general, there is a lack of ins9tu9onalized, city-‐level support to
combat the digital divide. ² Effec9ve digital inclusion strategies combat mul9ple broadband
adop9on barriers at once. ² The relevancy barrier is underes'mated. ² Successful programs oNen partner with exis9ng, trusted ins9tu9ons. ² Well-‐inten9oned programs fail because they don’t understand slow
adopters and the reality of low-‐income life.
From the Data Analysis: ² There is significant interac9on
between poverty and gigabit access on the MSA and tract level. This means that gigabit connec9vity slows poverty’s usual effect of keeping people offline. (See right.)
² Non-‐English speaking
popula9ons and popula9ons with low educa9onal aUainment are compara9vely worse off in gigabit ci9es.
² Access begets access. High
poverty gigabit census tracts can beat the odds through access to ameni9es, programs, and community anchor ins9tu9ons. (See below.)
Recommenda9ons
Background
“ What is the “digital divide”? The digital divide is the opportunity gap that exists between those that have the Internet (and know how to use it) and those that don’t. Why don’t people adopt broadband Internet in the home?
• "It's too expensive" Cost
• "I don't see why I need it." Relevance
• "I don't know how to use it." Skill
• "I can't get a connec9on in my home." Access to a Connec9on
• "I don't have a device." Access to Hardware
Who is offline? According to research from sources like Pew Internet & American Life, African Americans, Hispanics, Americans over 65, high school dropouts, and people in poverty are more likely to not have broadband Internet in the home. What are “gigabit speeds”? Gigabit speeds are roughly 100x faster than average U.S. download speeds.
Spotlight: Hamilton County Tract 20 in Cha\anooga, TN
² Highest FCC broadband adop9on ra9ng (5)
² 46.6% household poverty ² 4 churches ² Walkable ² Home to a 1:1 laptop
program at Howard High School
If I had to guess one area [in Cha8anooga] that would be over-‐performing, it would be that one. -‐ Kelly McCarthy
“
Gigabit City Adop8on
Non-‐Gigabit City Adop8on
5% poverty
73.8 % 81.6%
15% poverty
75.3% 72.2%
30% poverty
77.4% 58.1%
For Gigabit Ci8es: & Aspiring Gigabit Ci8es ² Designate a digital inclusion point of authority in your city by either
partnering with a proven nonprofit or designa9ng a city employee or office to own the issue.
² Map your city’s “digital deserts” -‐ places where socioeconomic barriers
to broadband adop9on meet low access to public services and exis9ng digital inclusion programs.
² City governments of current gigabit ci9es should use the “digital desert” informa9on to target programming, paying special aUen9on to geographically concentrated non-‐English speakers and communi9es with low educa9onal aUainment.
² City governments of aspiring gigabit ci9es should use the “digital desert” informa9on to inform programming and inform targeted community “asks” when forming public-‐private partnership agreements with Internet service providers.
For Internet Service Providers Serving Gigabit Ci8es: ² Give support to trusted, local digital inclusion
programs rather than crea9ng and running new digital inclusion programs.
² Leverage your branding and marke9ng
capabili9es to assist the city government in tackling the underes9mated relevancy barrier and added “in9mida9on barrier” in gigabit ci9es.
Spotlight: Aus8n
Aus9n, TX has a small collec9on of staff within the city’s telecommunica9ons office to specifically work on digital inclusion. The
staff runs an annual $200K broadband adop9on grant program called GTOP and
partners with local nonprofits like Aus9n Free-‐Net. In 2015, the city’s
housing authority, Aus9n Free-‐Net, and Google Fiber announced a new ini9a9ve to give every public housing
unit in the city a free 5 Mbps connec9on.
As Census Bureau data and FCC form 477 data are updated and more ci9es get
gigabit infrastructure, this analysis can be enriched.
The data set that fueled this study can tell us about digital equity in every MSA in
America on a tract-‐level. Ci9es interested in geong a customized analysis should
contact the author of the study.
Opportuni8es for Con8nuing Analysis
