Summary & Highlights...• Develop marketing strategy Go Canada Initiatives Go Canada Go Canada •...
Transcript of Summary & Highlights...• Develop marketing strategy Go Canada Initiatives Go Canada Go Canada •...
Elements of Plan
• Mission and vision statements• Strategic objectives
– High level goals to help realize vision• Strategic initiatives
– Short term projects to achieve objectives• Measures and targets• Operational plan
To govern, develop and promote cricket across all regions of Canada
St John’s Newfoundland Vancouver, B.C.
Mission
To be a leading cricket nation through growing popularity, building a sustainable organization,
and achieving international success
Vision
Strategic Objectives
• To grow cricket in Canada - “Go Cricket“
• Raise the profile of cricket through promotion and public engagement - “Go Canada!”
• To develop and maintain the higheststandards of governance and financialmanagement - “Good Governance ”
• To deliver competitive success throughimplementing and supporting the Long TermAthlete Development (LTAD) model -“Developing Elite Players “
• To achieve growth through a sustainable stream of resources - “Resource Planning”
• To deliver competitive success - “ Winning Teams”
Strategic Plan
Robust Resources
Good Governance
Developing Elite Players
Winning Teams
Go Canada
Go Cricket
Go Cricket
• Infrastructure• Developing coaches and officials• Growing the game in schools• Junior club programmes and youth leagues• Domestic cricket• Women’s cricket
GrowCricket
Go Cricket
• Develop city based youth program • Strengthen/expand school program• Community/ recreational coach recruitment and development • Officials recruitment and development • Funding infrastructure development
Go Cricket
Initiatives
GrowCricket
Go Cricket
• Number of players • Number of clubs• Number of leagues• Number of women’ playing, teams, leagues (ICC scorecard)• Number of ICC recognised grounds • Number of turf pitches (ICC scorecard)• Number of grounds total (ICC scorecard)• Number of qualified officials (ICC scorecard)• Number of community coaches (ICC scorecard)• Number of schools engaged in cricket every year• Number of youth leagues
Go Cricket
Metrics
GrowCricket
Go Cricket
• Promotion and fan engagement• Marketing• Development of online resources • Managing relationships with government and media
Go Canada
GoCanada
Go Canada
• Improve website• Develop streaming production• Increase social media presence• Improve PR and media, government, member and sponsor
relationships• Develop marketing strategy
Go Canada
Initiatives
GoCanada
Go Canada
• Number of streaming events• Media score (broadcast hours, digital impressions)• Spectator attendance at Cricket Canada events
Go Canada
Metrics
GoCanada
Go Canada
Good Governance
• Transparency and accountability• Monitoring of the progress of strategic plannning• Modern policies that surpass expected standards• Reporting and audit standards that ensure compliance• Risk management based approach to governance• Financial management of the highest standards
– comprehensive financial controls, – sound budgeting and budget tracking, – internal and external audits– Spending in line with strategic objectives.
• Striving for continual improvementGovernanceExcellence
Good Governance
• Develop organizational structure.• Annual review of By-laws, Constitution, job descriptions and
policies• Monitor Strategic Plan implementation.• Develop and implement internal audit process. • Improve committee structure.• Develop provincial member governance criteria.• Develop budget creation, approval and monitoring process.• Implement accounting software.• Implement project budgeting and effectiveness monitoring.
Good Governance Initiatives
GovernanceExcellenceGood
Governance
• Number of fully staffed committees in place and reporting• Financial reporting frequency• Successful audits of finances and compliance with policy• Level of compliance with ICC/ Sport Canada requirements
Good Governance
Metrics
GovernanceExcellenceGood
Governance
Developing Elite Players
– Talent identification, development and retention
– Development of HP infrastructure– Organise High level competition– Development of high level coaches and
officials– Develop Accredited Academy system
Developing Elite Players
• Monitor and improve elite player fitness (physical and mental)• Develop national and regional high performance centers• Develop elite player monitoring database (fitness, match
performance etc.)• Develop capacity for pre-match analysis and preparation• Develop talent scouting program• Start new elite league/ competition in Canada• Accreditation programme for private academies• Develop elite/ high level coaches• Develop high level officials through training, experience and
incentives to improve qualifications• Develop player retention strategy targeting transition from
youth to senior, senior player contracts, post retirement retention (coaches, scouts, selectors)
Developing Elite PlayersInitiatives
ExcellenceExpressway
ExcellenceExpressway
Developing Elite Players
• Number of high level coaches.• Number of participants in HP programmes.• Number of high level umpires.• Number of leagues achieving HP status.• Number of high performance games/ year.• Number of players making transition from HP programmes to
national teams.
Developing Elite Players
Metrics
ExcellenceExpressway
ExcellenceExpressway
Developing Elite Players
Robust Resources
• Developing sustainable funding model
• Diversification of funding sources
• Maximising existing funding opportunities.
Robust Resources
Robust Resources
Initiatives
• Standardize and operationalize ICC funding qualification and application process.
• Develop infrastructure to support commercial events.
• Standardize and operationalize Sports Canada and other grant funding qualification and application process.
• Develop sponsorship revenue generation program, sponsor management program.
• Develop yearly commercial event program.
• Increase online revenues.
• Review member contributions and fees.
Robust Resources
Robust Resources
Metrics
• Amount of ICC funding• Amount of Sport Canada funding• Number of sponsors/ amount of sponsorship• Total annual budget• % of non-ICC funding • Administrative/ expense ratio
Robust Resources
Winning Teams
Improve performance of representative teams through using state of the art training techniques to develop and improve:
• Physical fitness
• Cricket skills
• Mental fitness
• Team/ match preparation
• Monitoring performance Winning Teams
Winning Teams
Initiatives
• Physical fitness training and monitoring for representative team squads
• Mental fitness training and monitoring for representative team squads
• Developing cricket skills at representative level
• Develop analytical and match preparation capacity
Winning Teams
Winning Teams
Metrics
• Fitness levels of national player pools
• Individual player performance analysis/ ratio of positive trends
• Number of high performance matches played by each player
• Run rate curve for batting performance
• Economy rate for bowling performance Winning Teams
Key Measures
• Number of players (male, female, junior)• Sponsorship revenue• % ICC contribution to revenues• One day match ranking
Player Numbers
2012 2013 2014 2015 2016Senior Playing Male (Players) 8550 8880 9450 10800 12315
Senior Playing Female (Players) 60 60 60 60 60
Junior Playing (Players) 0 0 0 0 960
Modified Cricket (Tape ball ‐ Beach) 0 0 1529 3332 2370
Junior Involvement (Kids) 49649 60084 82816 95640 111366
0
20000
40000
60000
80000
100000
120000
Sponsorship Revenue
2020 target ‐$250 K
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100,000
150,000
200,000
250,000
300,000
350,000
2010 2011 2012 2013 2014 2015 2016 2017
Sponsor Revenues
ICC Contribution to Revenue
2020 target – < 65%
0
10
20
30
40
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60
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2010 2011 2012 2013 2014 2015 2016 2017
%
ICC contribution to total revenues
One Day match Ranking
2020 target:ODI Status
Canada
Scotland
NetherlandsIrelandAfghanistan
Nepal
United States
Oman
10
15
20
25
30
35
2005 2007 2009 2010 2014 2015 2017
ICC rank
ing
Year
Implementation
• Prioritize strategic initiatives assigned to them• Develop an annual plan• Ensure initiatives are adequately resourced• Request budget funds to implement initiatives• Monitor progress in each initiative• Accountable to board - quarterly reporting• Recommending new initiatives• Monitoring progress against Metrics
Team roles
Teams
Strategic objective Responsible individual Support
Go Cricket President Development officer, Program Committees & Development Committee
Go Canada Director; Marketing Brand Manager & Media Team
Good Governance Director; Governance Governance Committee
Developing Elite Players President HP Manager & Coaches Committee
Robust Resources President Funding, Sponsorship & Commercial Events Team
Winning Teams Director; National Teams General Manager and Team operational staff