Successful gamification of your business processes
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Successful Gamification of your Business Processes Peter Reiser Product Management @peterreiser
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An overview presentation on how to implement a measurable gamification strategy for your business processes with bad and good examples and use cases
Transcript of Successful gamification of your business processes
Successful Gamification of your Business Processes
Peter Reiser Product Management@peterreiser
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
What is in it :• For the The Business (WIIFB)• For Me (WIIFM)
Die zwei Wichtigsten Fragen
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
WIIFB
BID Mngt.ProductCreation Market Sell Deliver Support
Enterprise Social Collaboration - secure – scalable – compliant Social Capabilities – Gamification
Business Applications metricsmetricsmetrics metrics metrics
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Business Applications
WIIFB – example CRM Re-Use versus Win/Loss
BID Mngt.ProductCreation Market Sell Deliver Support
Enterprise Social Collaboration - secure – scalable – compliant Social - Capabilities – Graph - Adoption
metricsmetricsmetrics metrics metrics14% higher Win Rate
Sharing Re-use
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
ROI Calculation
Revenue : 11,000 Millions
80% of projects in AIM KMS: 8,800 Millions
14 % average Re-Use: 1,320 Millions
Average win rate improvement : 10 %
Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
132 Millio
ns incremental
revenue
WIIFM – ROI
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Additional Benefits – Social Insight
Recommendations based on in context CRM and Social Insight
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
WIIFM – What is in it for me
+ =WIIFM
Source: http://socialadoption.com/2008/09/16/community-equity-a-way-to-measure-social-capital-for-an-enterprise/
(Measuring) Social Capital
Maslow
Social Value Model
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Measuring Social Capital
Social Equity Activities Me
Contributioncreatemodify
ParticipationviewratecommentRe-use
People
Actors Value per Activity Sum of Value
Person EquityInformation EquityCommunity Equity
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
In Context Social Value Evaluation
Info 1IQ=10
Info 2IQ=20
JavaTQ=30
RubyTQ=20
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Tag Equity
Info 1IQ=10
Info 2IQ=20
Info 3 IQ=30
JavaTQ=60
RubyTQ=60
Info 4 IQ=40
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Tag Equity
Info 1IQ=10
Info 2IQ=20
Info 3 IQ=30
JavaTQ=60
RubyTQ=60
TQ(Java)=30TQ(Ruby)=20
Info 4 IQ=40
TQ(Java)=30TQ(Ruby)=40
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Social Ranking
Recognition (Incentive)
Expertise and Skills discovery
User Benefit (WIIFM)
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Social Value modeling
Social Value = PBL’s (Points, Badges, Leaderboards)
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Understand your Audience
Sales Team Tech Team
Next Fiscal year - you can choose between: 5% more salary
or work on a cool project
Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
“Culture Eats Strategy For Breakfast”
Peter Drucker
source:http://w
ww.relatio
naldynamicsinstitute.com/?p=48
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Social Value modeling (Motivational Design)
• Motivation (Behaviorism Theory)• Intrinsic • Extrinsic
• Reward models (Cognitive Evaluation Theory)• Tangible/intangible rewards• Excepted/un-excepted
• Activity Loop• Motivation -> Action -> Feedback
• Fun
EngagementProgression
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Bad Example: disney World
Source: https://class.coursera.org/gamification-003/lecture/66
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Bad Example: Day Care Pickup
Source:https://class.coursera.org/gamification-003/lecture
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Good examples: Customer Service
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Good Example – Branding
> 55 KLOUT SCORE ACCESS TO BUSINESS CLASS LOUNGEAMERICAN AIRLINES
Good example: Employee motivation
Engineer
Principal
Fellow
Senior Engineer
HR Levels
HR Promotion Process
Peer Review
Candidate Pipeline Criteria's
Internal OutreachExternal OutreachIntellectual Properties ........
Over average Social Equity Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Can we Help gamify your Business ?
FACEBOOKfacebook.com/silburyIT
Twittertwitter.com/silbury_it
LinkedinSilbury IT Solutions Deutschland
Websilbury.com
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