Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM
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Transcript of Successful Email Marketing Campaigns Directly From Microsoft Dynamics CRM
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Successful Email Marketing Campaigns Directly from Microsoft
Dynamics CRM
www.eSavvy.com.au
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Email Marketing Campaigns
Demand generation
Customer ServiceProspects
Nurture
Leads Nurture
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Lead Generation: 81% of marketers use email
marketingSource: © Marketing Sherpa Lead Generation Benchmark Survey Methodology: Fielded January 2012, N=1.915
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Various options of creating emails
Subscription Preferences
A/B Split Test
Personalised Emails
Dynamic Content
Email Marketing Solution
Performance Statistics
Auto Email Campaigns
Campaign Tracking and Reporting
Targeted Audience SegmentationCreate Emails
Test Before Sending
Distribute Emails
Evaluate Performance
Inbox Preview
Spam Assassin Check
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CREATE EMAILS
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Create Marketing Campaign
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Link Email To Marketing Campaign
TO TRACK RESULTS
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Create Marketing List
TO SEGMENT YOUR TARGET AUDIENCE
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CREATE EMAIL TEMPLATE
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Option 1 - Block editor
No HTML knowledge needed!
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Block editor
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Block editor - Result
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Option 2 – Free Style Editor
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Option 3 - Custom HTML Emails
Upload HTML or HTM Files
Sites with free HTMl email templates:
100+ free templates from Campaign Monitor
Free template examples from Mail Chimp
Free templated from Benchmark Email
FreeEmailTemplates.com
TIP!
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137% increase in open rate from personal note
approachMarketing Sherpa Blog, November 27th, 2012
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Personalised Emails
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Social Sharing
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Dynamic Content Based on Your Audience
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Test Email Before You Send It
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Test In Your Inbox
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Spam Assassin Report
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Inbox Preview
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A/B Split Test
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Distribute Emails
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Add Recipients
- Marketing List/s
- Contact/s
- Account/s
Or combinationsof all
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Manage Your Email Subscriptions
VS.
Generic Unsubscribe
Managed Subscriptions
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Schedule When to Send Email
Send Now
VS.
Send on a particular date and time
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Trigger Auto Emails
Nurture Program
CRM Workflow
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Evaluate Performance
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Email Statistics inside CRM
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Click Heat Map
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Detailed Email Clicks Report
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CRM Dashboards – Overall Performance
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Top 5 + 1 Tips of Successful Email Marketing
Extra Tip: Don’t Forget about mobile devices!
#1 Segment Email Campaigns
#2 Dynamically Personalise Content
#5 Evaluate Campaigns and Try To Improve
#3 Manage Subscriptions, Don’t Lose Your Readers
#4 Test Before Sending
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If you are interested in finding out how to
GENERATE NEW OPPORTUNITIES AND REVENUE
through
SUCCESSFUL EMAIL MARKETING CAMPAIGNS
GIVE US A CALL
SEND US AN EMAILT: 1300 799 723 [email protected]
We will be happy to help!