How To Drive Revenue Directly From Mobile Marketing Campaigns
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Transcript of How To Drive Revenue Directly From Mobile Marketing Campaigns
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How to Drive Revenue Directly from Mobile Marketing Campaigns
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More and more people are taking to mobile to research and review products and services…
Mobile Marketing
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In 2012, over half of the UK population owned a smartphone*...
Mobile Marketing
* Ofcom
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Now is the time for brands to start incorporating mobile payments into their mobile marketing activities…
Mobile Marketing
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Here are some tips to drive revenue directly from your mobile marketing campaigns…
Driving Revenue
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1. Define Your Strategy
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First, consider how you want to engage with your customer…
1. Define Your Strategy
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• Do you want to engage them through location-based special deals?
• How about boosting sales by providing product information on the go?
• What about using a mobile app that allows diners to easily book a reservation?
1. Define Your Strategy
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Ensure you have a well thought-out strategy to help you achieve the results you want quicker.
1. Define Your Strategy
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2. The Power of HTML5
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HTML5 is changing the digital landscape by allowing quicker creation of content and brand applications.
2. The Power of HTML5
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Integrating HTML5 landing pages with SMS can create rich advertising experiences that drive engagement and conversions.
2. The Power of HTML5
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3. Payment Options
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Pick a mobile payment solution that fits your strategy…
3. Payment Options
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Payforit, or commonly known as Direct Operator Billing outside the UK, is seen as a huge mobile payments opportunity.
3. Payment Options
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Google Play saw three times as many carrier-billed transactions in 2012 than it did in 2011
3. Payment Options
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4. Push Notifications
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Push notifications can help drive revenue from your mobile app.
You can entice your users to purchase upgrades, or allow them to load money into a mobile wallet to redeem in-store.
4. Push Notifications
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1. Define your strategy
2. Understand the power of HTML5
3. Pick a payment option that fits your strategy
4. Implement push notifications
Summary
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About Oxygen8
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As a leader in mobile marketing and payments solutions, we pride ourselves on developing new ways for businesses to maximise their revenue from mobile marketing campaigns.
About Oxygen8
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• SMS Marketing Platform – Send and analyse SMS campaigns.
• Mobile Websites – HTML5 driven and built to maximise return from mobile marketing campaigns
• Direct Operator Billing – Allow your customers to purchase products and services using their mobile bill
• Business Solutions – Tailor-made solutions, built to help you improve mobile marketing campaigns and maximise revenue
Our Solutions
Learn More
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Tel: 0808 206 0808 | Tel (International): +44 121 621 2000 | SMS: Text SALES to 65065 | Email: [email protected]
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