SUCCESS STORY OF OMNITEL. STRATEGIC CONCEPT A parthership of business, state ant the public at large...

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SUCCESS STORY OF OMNITEL

Transcript of SUCCESS STORY OF OMNITEL. STRATEGIC CONCEPT A parthership of business, state ant the public at large...

Page 1: SUCCESS STORY OF OMNITEL. STRATEGIC CONCEPT A parthership of business, state ant the public at large - to create a knowledge-based society. The latest.

SUCCESS STORY OF OMNITEL

Page 2: SUCCESS STORY OF OMNITEL. STRATEGIC CONCEPT A parthership of business, state ant the public at large - to create a knowledge-based society. The latest.

STRATEGIC CONCEPT

A parthership of business, state ant the public at large - to create a knowledge-based society. The latest technology, information and

ideas - to realise this aim.

Your thoughts, words, feelings

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MISSION

at any point in any space.

that would ensure ability to interact

We develop and provide most advanced means of communication

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HOW THE COMPANY WAS FOUNDED

“Independent communications is the basis of the democratic society.”dr. Juozas Kazickas

• In 1991, after Lithuania regained its independence, Dr. J. Kazickas founded the Company. • The idea behind this was to establish independent communications with the rest of the world. • The first private telecommunications company in Eastern Europe.• One of the first major investors in the country’s economy.

This year Omnitel celebrates the 10th anniversary of its activities.

The company made its first steps together with the newly-independent state.

One of the founding members of Omnitel, Juozas Kazickas, was actively involved in the preparation of state programmes to transform the Lithuanian economy from the model of planned economy to a market economy.

The founding of Omnitel was one of his personal contributions to the development of the Lithuanian economy.

The importance of independent communications with the world was one of the most important issues to the state which at that time got involved in information wars with Russia

The idea of Mr Kazickas to found a telecommunications company which would be independent from the Russian dictatorship was approved and encouraged in 1991 by the Lithuanian Government of that time.

Following the establishment of Omnitel, Lithuania opened its door to the world.

We did this before Latvia, Estonia, Byelorussia, Ukraine and many other neighbouring countries.

Furthermore, the establishment of a telecommunications company meant the influx of huge private capital to Lithuania.

The first major investments into the newly-independent Lithuanian economy gave this country a real opportunity to get on its feet.

From the very start, Omnitel became one of the largest investors into the Lithuanian economy and one of the largest Lithuanian companies.

The founders of Omnitel set a goal to bring the latest telecommunications technologies to Lithuania and provide the broadest possible range of services.

The successfully chosen operational strategy and the philosophy of a company striving for leadership allowed fast development of activities and formed a basis for securing a leadership position for this company working in the field of telecommunications.

This year Omnitel celebrates the 10th anniversary of its activities.

The company made its first steps together with the newly-independent state.

One of the founding members of Omnitel, Juozas Kazickas, was actively involved in the preparation of state programmes to transform the Lithuanian economy from the model of planned economy to a market economy.

The founding of Omnitel was one of his personal contributions to the development of the Lithuanian economy.

The importance of independent communications with the world was one of the most important issues to the state which at that time got involved in information wars with Russia

The idea of Mr Kazickas to found a telecommunications company which would be independent from the Russian dictatorship was approved and encouraged in 1991 by the Lithuanian Government of that time.

Following the establishment of Omnitel, Lithuania opened its door to the world.

We did this before Latvia, Estonia, Byelorussia, Ukraine and many other neighbouring countries.

Furthermore, the establishment of a telecommunications company meant the influx of huge private capital to Lithuania.

The first major investments into the newly-independent Lithuanian economy gave this country a real opportunity to get on its feet.

From the very start, Omnitel became one of the largest investors into the Lithuanian economy and one of the largest Lithuanian companies.

The founders of Omnitel set a goal to bring the latest telecommunications technologies to Lithuania and provide the broadest possible range of services.

The successfully chosen operational strategy and the philosophy of a company striving for leadership allowed fast development of activities and formed a basis for securing a leadership position for this company working in the field of telecommunications.

Firm initial steps helped to lay down the foundations for successful activities of Omnitel.

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OMNITEL TODAY “We sometimes even work ahead of time by bringing the latest technologies to

Lithuania. However, this allows us to help the Lithuanian people to develop the future information society.”

Antanas Zabulis, President• Leader of technologies: the first in Lithuania to implement GSM, WAP protocol, one of

the first in Europe to implement a wide range of integrated services, one of the first in the world to start implementing GPRS technology.

• Leader of services: the broadest range of GSM services; Internet; data transmission; integrated services, mobile Internet (GPRS), IN based services, etc.

• One of the five largest investors in Lithuania: Omnitel has already invested over EUR 290 M.

• The largest mobile telecommunications company in the Baltics in terms of the number of customers: Omnitel had signed more than up 855 000 subscribers by the end of May, 2003.

Omnitel has reached its goal and today has the strongest position on the Lithuanian telecommunications market.

(Leader of technologies) Omnitel often implements technologies in Lithuania even before they are introduced in other countries of the world or introduces them alongside with other world operators.

(Leading service provider) The company places great importance to ensuring that the latest technologies produce real benefits to Lithuanian people, therefore, it makes a lot of efforts and works hard to develop specific services. Currently, Omnitel, as a telecommunications company, offers the broadest range of services to its customers.

Omnitel now offers the same services to its customers as those provided by West European and Scandinavian mobile operators.

(Investments) The company is currently one of the most important economic entities in the country. It is one of the largest investors and tax payers. It has the largest influence on the formation of the Lithuanian and Baltic telecommunications markets.

(Number of customers) Omnitel’s efforts and investments was a determining factor for the company in securing a leadership position in the Baltic region. In terms of the number of customers, Omnitel is currently ahead of all the Lithuanian, Latvian and Estonian mobile telecommunications companies.

Today Omnitel is the country’s unsurpassable leader in the field of mobile telecommunications.

Omnitel has reached its goal and today has the strongest position on the Lithuanian telecommunications market.

(Leader of technologies) Omnitel often implements technologies in Lithuania even before they are introduced in other countries of the world or introduces them alongside with other world operators.

(Leading service provider) The company places great importance to ensuring that the latest technologies produce real benefits to Lithuanian people, therefore, it makes a lot of efforts and works hard to develop specific services. Currently, Omnitel, as a telecommunications company, offers the broadest range of services to its customers.

Omnitel now offers the same services to its customers as those provided by West European and Scandinavian mobile operators.

(Investments) The company is currently one of the most important economic entities in the country. It is one of the largest investors and tax payers. It has the largest influence on the formation of the Lithuanian and Baltic telecommunications markets.

(Number of customers) Omnitel’s efforts and investments was a determining factor for the company in securing a leadership position in the Baltic region. In terms of the number of customers, Omnitel is currently ahead of all the Lithuanian, Latvian and Estonian mobile telecommunications companies.

Today Omnitel is the country’s unsurpassable leader in the field of mobile telecommunications.

Omnitel today is the largest mobile communications company in the Baltic states.

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OMNITEL’S SHAREHOLDERSOmnitel is a foreign capital company.

Our shareholders are world-famous telecommunications companies with rich experience and strong positions on the world market.

Omnitel is a foreign capital company.

Our shareholders are world-famous telecommunications companies with rich experience and strong positions on the world market.

Shareholders guarantee basis for viable business.

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BUSINESS LEADERThe success of telecommunications business depends on the speed of response to changes.

• Omnitel started earning profits in 1996.• The company’s turnover was EUR 203.5 M in 2002.• The agreement of the strategic investor signed in 2001 – EUR 58 M and 30 work places in 3 years.• Omnitel has already invested EUR 75.4 M and created 67 working places in 2002.

The telecommunications market is one of the most rapidly changing business areas. Fast advances of world technologies forces us to observe the changes and latest developments very closely so that we would be able to offer the newest services to our customers. Most up-to-date services is the key to success in the business of mobile telecommunications.

The company implements and puts on the market state-of-the-art solutions on favourable terms.

Rapid development of the company’s business proves that Omnitel is able to keep pace with the development of world technologies.

The company got on its feet within five years and has been earning profits since 1996.

Last year, the turnover of the company reached 340 million Lt.

Omnitel is one of the largest tax payers in Lithuania: in 2000, it paid a total of 33.7 million litas to the state budget. This approximately equals the amount paid out in pensions in three regions of Lithuania.

From the very first year of operation, Omnitel has been one of the largest investors in Lithuania. As stated earlier, investments of Omnitel amounted to 800 million Lt over the 10 years.

Today the company is among the five largest investors. Its investments are growing every year (chart). The main investments are made into the latest technologies, the development of GSM services and improvements of the GSM network.

Investment strategies ensure the development of services and growth of the company.

The telecommunications market is one of the most rapidly changing business areas. Fast advances of world technologies forces us to observe the changes and latest developments very closely so that we would be able to offer the newest services to our customers. Most up-to-date services is the key to success in the business of mobile telecommunications.

The company implements and puts on the market state-of-the-art solutions on favourable terms.

Rapid development of the company’s business proves that Omnitel is able to keep pace with the development of world technologies.

The company got on its feet within five years and has been earning profits since 1996.

Last year, the turnover of the company reached 340 million Lt.

Omnitel is one of the largest tax payers in Lithuania: in 2000, it paid a total of 33.7 million litas to the state budget. This approximately equals the amount paid out in pensions in three regions of Lithuania.

From the very first year of operation, Omnitel has been one of the largest investors in Lithuania. As stated earlier, investments of Omnitel amounted to 800 million Lt over the 10 years.

Today the company is among the five largest investors. Its investments are growing every year (chart). The main investments are made into the latest technologies, the development of GSM services and improvements of the GSM network.

Investment strategies ensure the development of services and growth of the company.

Investments(million EUR)

Successful investments were the determining factor for the profitable activities of the company.

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LARGEST MARKET SHARE

The Lithuanian mobile telecommunications market in 2002

• The Lithuanian business segment chooses Omnitel: the company has secured 70 percent of the Lithuanian business market (Baltic Surveys).

• Around 90 per cent of 100 biggest Lithuanian companies use “Omnitel” services.

Lithuanian business leaders rely on services provided by Omnitel.

Omnitel has always controlled and still controls the largest share of the telecommunications market.

(Comments of the chart) The figures have changed only by a few percent over the decade.

Omnitel controls the largest market share both in the private and business sector.

Up until now, Omnitel has focused on the business sector: all market surveys prove the success of our efforts in reaching our goal.

(Most favoured) This year the company SIC Market Surveys carried out a survey of the image of the largest Lithuanian companies. During the survey respondents were given a list of 30 companies and asked to express their opinion about these companies and assess their strength. Omnitel is in the Top5 of the most favoured companies. According to survey participants, Omnitel is the second strongest Lithuanian company (after Kraft Foods).

(Chosen by Business Segment) The Baltic Surveys company carries out an annual survey of managers of Lithuanian companies. This survey reflects market penetration and the way the market is divided between different operators. According to the results of this survey, Omnitel controls 70 percent of the corporate market.

Omnitel’s Internet services are used by 40 percent of the corporate market.

(100 largest companies) The analysis of the publication Lithuanian Business Leaders published by Verslo Žinios daily has shown that 78 out of 100 largest Lithuanian companies choose services of Omnitel.

The business leaders’ choice allows us to state that Omnitel has the strongest position on the market.

Omnitel has always controlled and still controls the largest share of the telecommunications market.

(Comments of the chart) The figures have changed only by a few percent over the decade.

Omnitel controls the largest market share both in the private and business sector.

Up until now, Omnitel has focused on the business sector: all market surveys prove the success of our efforts in reaching our goal.

(Most favoured) This year the company SIC Market Surveys carried out a survey of the image of the largest Lithuanian companies. During the survey respondents were given a list of 30 companies and asked to express their opinion about these companies and assess their strength. Omnitel is in the Top5 of the most favoured companies. According to survey participants, Omnitel is the second strongest Lithuanian company (after Kraft Foods).

(Chosen by Business Segment) The Baltic Surveys company carries out an annual survey of managers of Lithuanian companies. This survey reflects market penetration and the way the market is divided between different operators. According to the results of this survey, Omnitel controls 70 percent of the corporate market.

Omnitel’s Internet services are used by 40 percent of the corporate market.

(100 largest companies) The analysis of the publication Lithuanian Business Leaders published by Verslo Žinios daily has shown that 78 out of 100 largest Lithuanian companies choose services of Omnitel.

The business leaders’ choice allows us to state that Omnitel has the strongest position on the market.

Market according to “Omnitel” evaluation

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LEADER OF TECHNOLOGIES

State-of-the-art technologies ensure the development of services and the company’s success.

• Omnitel introduced the first national GSM network and commercial internet services in Lithuania in 1995.• In October 1996, paging network was launched.• In 1999, Omnitel was the first company in Lithuania to implement WAP.• In October 2000, Omnitel announced about the rollout of the world’s latest packet data transmission technology GPRS in its network.• In February 2001, Lithuania became one of the few countries in the world where the future vision of mobile Internet was transformed into the everyday reality.•MMS service is launced in the end of September 2002. At the end of 2002 “Omnitel” had 400 MMS users.

One of the aims of Omnitel has been and still is promotion of demand for information. There is a need to prove the value of information to the public and teach people how to use information. (The following saying is especially true in this case: ‘Those who manage information, manage the world’).

The latest technologies serve the purpose of enabling people to obtain the most up-to-date information in the shortest time possible.

Omnitel not only puts the latest technologies on the market but – more importantly – also stimulates customers’ need to use them for meeting everyday requirements and making business decisions.

Omnitel was the first to implement the latest in mobile telecommunications in Lithuania.

(About GSM and WAP)

The latest generation GPRS technology was introduced by Omnitel alongside with the leading world operators.

GPRS means a revolution in mobile communications, as this technology transforms mobile telephones into portable computers that are constantly connected to the Internet. It is only one step away from the third generation (3G) communications.

Lithuanian people can now access the Internet anywhere within the GSM coverage area. This is one of the most tangible and significant steps which will have the greatest impact on the development of the information society in Lithuania.

The implementation of GPRS has already made a major impact on the development of technologies of the whole Baltic region.

One of the aims of Omnitel has been and still is promotion of demand for information. There is a need to prove the value of information to the public and teach people how to use information. (The following saying is especially true in this case: ‘Those who manage information, manage the world’).

The latest technologies serve the purpose of enabling people to obtain the most up-to-date information in the shortest time possible.

Omnitel not only puts the latest technologies on the market but – more importantly – also stimulates customers’ need to use them for meeting everyday requirements and making business decisions.

Omnitel was the first to implement the latest in mobile telecommunications in Lithuania.

(About GSM and WAP)

The latest generation GPRS technology was introduced by Omnitel alongside with the leading world operators.

GPRS means a revolution in mobile communications, as this technology transforms mobile telephones into portable computers that are constantly connected to the Internet. It is only one step away from the third generation (3G) communications.

Lithuanian people can now access the Internet anywhere within the GSM coverage area. This is one of the most tangible and significant steps which will have the greatest impact on the development of the information society in Lithuania.

The implementation of GPRS has already made a major impact on the development of technologies of the whole Baltic region.

Following the implementation of GPRS by Omnitel, Lithuania joined the ranks of world leaders in field of telecommunications technologies.

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UNIQUE SOLUTIONS•“Omnitel” is the first to introduce GPRS Roaming Service that is used in Latvia and Estonia, and in the nearest future - in the Scandinavian countries;• BSA – “Omnitel” was the first in the country to provide an opportunity to receive incoming roaming calls in the Baltic States free of charge; •installed a wireless introduced the “SIM Plius” card offering particularly broad possibilities for each subscriber to personalize the services received.•Internet network (WLAN) in 2002.•MMS service is launced in the end of September 2002.•June, 2002 – parking by SMS solutions in Vilnius and Kaunas.•January, 2002 - the first in Lithuania prepaid refill service via internet banking together with Hansa-LTB bank.• December, 2001 - service “Work&Leisure” for business customers. It allows to separate business and personal calls by account limit, work time and VPN calls.•November, 2001 - TV chat via SMS with TV3 - SMS text is displayed on TV screen online.•October, 2001 - joint portal OMNI.LT, which is accessed both via internet and mobile network.•August, 2001 - the first in Lithuania mobile GIS & GPS based vehicle tracking system.•June, 2001 - Omnitel was the first in the Baltics to introduce GPRS applications for business - applications for brokers’ network and data collection from electricity objects.•March, 2001- Omnitel introduced VPN service “Your team”, which enabled to provide short numbers for the customer’s mobile subscribers and connect them into the unanimous system. •1999 - the first in Lithuania e-commerce portal MUGE. Currently, it represents the largest e-commerce portal in the country.

In March 2001, Omnitel started providing a new service to its business clients Save komanda (Your team) which is created on the IN (Intelligent network) platform: it is a possibility to provide the short numbers for the company’s mobile telephone users and to connect them into a unanimous network. Short numbers can be used both for making calls within and outside the company. A customer may decide to which subscribers of his/her company or external subscribers a short number will be allocated thus the customer may create his or her own team.

•Omnitel seeks to stimulate e-commerce in Lithuania. It was the first company in the country to offer an e-shop "Muge" (www.muge.lt). Now it represents the largest electronic commerce portal in Lithuania. As many as 12 shops are operating in Mugė and a wide range of commodities are offered in it. Mugė differs from other national electronic shops, due to the possibility to perform payments for the commodities not only by the traditional, but also by the innovative, convenient and secure mode of payment. Recently a possibility to create and control an independent electronic shop "Make an electronic shop yourself" was introduced. It allows the user to create a shop of his/her own and to test its operation. Both hardware and software for this project were provided by "IBM Lietuva". In May 2001, Super.lt was opened in the portal. It is deemed to be one of the biggest projects in the area of electronic commerce in Lithuania. More than 2000 titles of various books and more than 50 computer games could be obtained here. Information on authors, book reviews, possibility to participate in discussions are available here as well. "Mugė" visitors can also participate in the commodity auctions, receive the newest information about electronic commerce in Lithuania and in the world. "Mugė" portal is visited by over 40 000 people a month. Knowing that Internet in Lithuania is used about 8% population (approx. 280 thousand people) such a visiting frequency could be considered as a success.

In March 2001, Omnitel started providing a new service to its business clients Save komanda (Your team) which is created on the IN (Intelligent network) platform: it is a possibility to provide the short numbers for the company’s mobile telephone users and to connect them into a unanimous network. Short numbers can be used both for making calls within and outside the company. A customer may decide to which subscribers of his/her company or external subscribers a short number will be allocated thus the customer may create his or her own team.

•Omnitel seeks to stimulate e-commerce in Lithuania. It was the first company in the country to offer an e-shop "Muge" (www.muge.lt). Now it represents the largest electronic commerce portal in Lithuania. As many as 12 shops are operating in Mugė and a wide range of commodities are offered in it. Mugė differs from other national electronic shops, due to the possibility to perform payments for the commodities not only by the traditional, but also by the innovative, convenient and secure mode of payment. Recently a possibility to create and control an independent electronic shop "Make an electronic shop yourself" was introduced. It allows the user to create a shop of his/her own and to test its operation. Both hardware and software for this project were provided by "IBM Lietuva". In May 2001, Super.lt was opened in the portal. It is deemed to be one of the biggest projects in the area of electronic commerce in Lithuania. More than 2000 titles of various books and more than 50 computer games could be obtained here. Information on authors, book reviews, possibility to participate in discussions are available here as well. "Mugė" visitors can also participate in the commodity auctions, receive the newest information about electronic commerce in Lithuania and in the world. "Mugė" portal is visited by over 40 000 people a month. Knowing that Internet in Lithuania is used about 8% population (approx. 280 thousand people) such a visiting frequency could be considered as a success.

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COMMUNICATIONS NETWORK

Omnitel’ network reaches the remotest places in Lithuania.

• Omnitel’s network covers 99 percent of the country’s territory.• Two-band network: GSM (900 MHz) and DCS (1800 MHz).• Today Omnitel has 671 base stations.• 4 switching centres.•Subscribers of Omnitel can use mobile services in 73 countries of the world supported by 173 GSM operators. •Our clients can access the Internet in 90 countries around the world. Internet via GPRS is accessable in 14 countries.

GPRS technology was implemented in Omnitel’s GSM network. Such a complex technology could be rolled out only in a very high-quality and very modern GSM network that could simultaneously support two technologies.

Omnitel has developed the widest network in Lithuania.

(Introduce network parameters and possibilities)

This means that the connection in Omnitel’s network is very strong.

Furthermore, Omnitel offers the widest coverage to its customers (roaming).

The list of world partners is constantly expanded: our clients are able to use mobile services almost anywhere in the world.

Currently we are focusing on network improvements, upgrading of equipment and installation of new equipment.

GPRS technology was implemented in Omnitel’s GSM network. Such a complex technology could be rolled out only in a very high-quality and very modern GSM network that could simultaneously support two technologies.

Omnitel has developed the widest network in Lithuania.

(Introduce network parameters and possibilities)

This means that the connection in Omnitel’s network is very strong.

Furthermore, Omnitel offers the widest coverage to its customers (roaming).

The list of world partners is constantly expanded: our clients are able to use mobile services almost anywhere in the world.

Currently we are focusing on network improvements, upgrading of equipment and installation of new equipment.

Investments into network and state-of-art technologies build a bridge towards 3G.

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PROFFESIONAL STAFF

Highly-qualified, insightful and motivated staff have significantly contributed to Omnitel’s success.

Omnitel’s staff education: Age of employees:

A team of people united by common ideas and initiatives contributes towards the success of the Company.

Secondary18%

College-type15%

University67%

50 and older

3%18 - 24

yrs.18%

25 - 34 yrs.47%

35 - 49 yrs.32%

Omnitel’s management :

Men70%

Women30%

Omnitel is proud of and values its team.

We think that our business is driven by people rather that technologies or equipment.

It was only thanks to highly-qualified employees that Omnitel was able to implement GRPS technology and became one of the world leaders in this field.

We are united by a common philosophy and one underlying idea: Omnitel must be the best in everything it does.

This has lead to a tradition that only the best employees stay with the company.

We encourage all initiatives of our employees and provide the basis for their implementation – that is why Omnitel acts as one team.

Omnitel is proud of and values its team.

We think that our business is driven by people rather that technologies or equipment.

It was only thanks to highly-qualified employees that Omnitel was able to implement GRPS technology and became one of the world leaders in this field.

We are united by a common philosophy and one underlying idea: Omnitel must be the best in everything it does.

This has lead to a tradition that only the best employees stay with the company.

We encourage all initiatives of our employees and provide the basis for their implementation – that is why Omnitel acts as one team.

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CLOSEST TO PEOPLE (1)

• Omnitel is a TOP 1 company according to the image (SIC Market Surveys, March, 2002)• According to the data from the survey conducted by the market and public opinion research company “SIC rinkos tyrimai” in 2003, Omnitel was the first regarding all indicators - corporate image, strength, modernity, opinion about the company, attractiveness of advertisement and potential employer.

One of the main reasons behind Omnitel’s success is focus on customers’ needs.

We are always aware of the situation on the market and try guess what tomorrow will bring. That is why we are able to offer such services that our customers will certainly need tomorrow.

We try to establish close contacts with our customers and to provide services to them in the most convenient way.

That is why we have a wide customer service network and are constantly expanding it (about sales outlets).

Our clients may choose the most acceptable method of payment for services (pre-payment or a permanent contract with Omnitel) and the most suitable plan (based on who, how intensively and how frequently uses the services).

There are different methods and locations for making payments for services (Omnitel, banks, post office).

Omnitel is implementing promotion programme for loyal customers called Welfare: every year customers are granted increasing discounts for the subscription fee and rate of telephone calls).

We value our customers and try to preserve their loyalty.

To make customers feel our constant attention, we have our Subscriber Service Centre which provides advice on all issues related to Omnitel services round the clock.

Our customers feel our attention: this reflected in the constantly growing number of our subscribers.

One of the main reasons behind Omnitel’s success is focus on customers’ needs.

We are always aware of the situation on the market and try guess what tomorrow will bring. That is why we are able to offer such services that our customers will certainly need tomorrow.

We try to establish close contacts with our customers and to provide services to them in the most convenient way.

That is why we have a wide customer service network and are constantly expanding it (about sales outlets).

Our clients may choose the most acceptable method of payment for services (pre-payment or a permanent contract with Omnitel) and the most suitable plan (based on who, how intensively and how frequently uses the services).

There are different methods and locations for making payments for services (Omnitel, banks, post office).

Omnitel is implementing promotion programme for loyal customers called Welfare: every year customers are granted increasing discounts for the subscription fee and rate of telephone calls).

We value our customers and try to preserve their loyalty.

To make customers feel our constant attention, we have our Subscriber Service Centre which provides advice on all issues related to Omnitel services round the clock.

Our customers feel our attention: this reflected in the constantly growing number of our subscribers.

We are always close to our Customers.

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CLOSEST TO PEOPLE (2)Omnitel has already opened 7 branches.• There are 14 showrooms in 8 towns of the country. • Omnitel is represented by 4 distribution partner networks: Mikro Visata, Kom Runa, Inta and Sonex Co. and newly launched in summer 2002 retail network SIMAS. Before the end of the 2002 the number of sales outlets belonging to SIMAS network grew up to 90. GSM services are distributed through more than 500 sales outlets. • Pre-paid service Extra is available at 4000 sales outlets.• The most convenient tariff plans and ways of payment.• The GEROVĖ (Welfare), AČIŪ (Thank you) and NAUDA (Benefit) loyalty programs for post-paid and Extra Plius program for pre-paid subscribers.

•the first in Lithuania to introduce a new payment plan MINI without subscription fee;

• the first in Lithuania to introduce a unique payment plan ŠEIMA (FAMILY) offering cheaper calls to subscribers belonging to the same customer;

• the first in Lithuania to introduce new ways of paying for services (Internet, ATM, SMS, EXTRA S.O.S., EXTRA Express).• Modern Customer Care centre information is available via phone on the 24-hour basis:- “Infolinija” 117 is a free-of-charge self service providing basic information on services, rates, payment plans, handset prices, etc. - “InfoFonas” 1544 provides billing information, used-up amount and the free-of-charge balance. Automatic recognition of the customer’s number and information provision. - Service administration answering machine 1566 – with the help of automatic menu customers of the company can choose and change payment plans as well as activate and deactivate services.- Operator consultations 1533 or (8 698) 63333 – detailed and qualified consultations provided by professionals round the clock.

We are always close to our Customers.

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CORPORATE CITIZEN

Omnitel has always been and will remain an active member of business community and corporate citizen.•development of information society in Lithuania - initiation of the alliance WINDOW TO THE FUTURE to achieve the break point in the internet penetration and overcome digital divide – already launched 29 internet public access points.•participation in development process of information society in Lithuania

•Member of 7 associations, including the Lithuanian Council of Information Society under the President of the Republic of Lithuania, the Information Economic Forum, Infobalt Association, the Coordination Council of the Ministry of Education’s Programme “Schools for Information Lithuania”.

• initiation and sponsorship of computerisation projects for education system•The programme ‘Schools for Information Lithuania’ implemented jointly by Omnitel, its founders, dr. Juozas Kazickas’ Family Fund, Gediminas Gruodis, ex-president of Omnitel, and the Ministry of Education and Science has been launched. •support for Lithuania’s science, culture and sports•Support is provided for the country’s largest universities, most famous music festivals, the Lithuanian National Olympic Committee and the Lithuanian Basketball League, the most impressive entertainment events.

The path that the company has been following for 10 years and its size and influence allows Omnitel to have its say not only in business life but also in the life of the country and its society.

We view Omnitel as a member of the Lithuanian society which, in addition to different possibilities and goals, has its obligations to its country and people.

We have set three tasks for ourselves in the field of our public activities. 1. We are aiming to promote the development of the information society in Lithuania by taking very specific steps.

2. We devote particular attention and support to the country’s schools and universities since it is there that our young society members are educated.

8 million Lt was allocated to the programme ‘Schools for Information Lithuania’ to set up computer classrooms. A total of 100 Lithuanian schools have already been computerised and are now introducing Internet access, a common school network is being developed.

Remigijus Gaška, Advisor to Lithuanian President Valdas Adamkus, attributes a new significant role to Omnitel: By computerising the country’s schools, Omnitel will thus help solve the two most important social problems in Lithuania, i.e. unemployment and a very considerable lack of progress of rural population in mastering the use of information technologies.

3. We are particularly concerned with the spiritual life of Lithuania, the development of intellectual thought and public education projects.

Omnitel is one of the largest sponsors of different public programmes. For six years, it has been funding well-known festivals of classical music and sponsoring sports and other teams. Events such as Pažaislis Music Festival and Vilnius Festival, have a major influence on the country’s spiritual life.

Currently, the situation in the country’s cultural life is far from good, therefore, our company’s position is that the concern for the spiritual life of the nation cannot be left only to the state.

Omnitel has always been concerned with the cultural situation in Lithuania, as it determines the general way of life of the country, people’s thinking and self-attitude. That is why we are particularly focusing on those cultural facts that influence the cultural context both of our country and the whole Baltic region.

The path that the company has been following for 10 years and its size and influence allows Omnitel to have its say not only in business life but also in the life of the country and its society.

We view Omnitel as a member of the Lithuanian society which, in addition to different possibilities and goals, has its obligations to its country and people.

We have set three tasks for ourselves in the field of our public activities. 1. We are aiming to promote the development of the information society in Lithuania by taking very specific steps.

2. We devote particular attention and support to the country’s schools and universities since it is there that our young society members are educated.

8 million Lt was allocated to the programme ‘Schools for Information Lithuania’ to set up computer classrooms. A total of 100 Lithuanian schools have already been computerised and are now introducing Internet access, a common school network is being developed.

Remigijus Gaška, Advisor to Lithuanian President Valdas Adamkus, attributes a new significant role to Omnitel: By computerising the country’s schools, Omnitel will thus help solve the two most important social problems in Lithuania, i.e. unemployment and a very considerable lack of progress of rural population in mastering the use of information technologies.

3. We are particularly concerned with the spiritual life of Lithuania, the development of intellectual thought and public education projects.

Omnitel is one of the largest sponsors of different public programmes. For six years, it has been funding well-known festivals of classical music and sponsoring sports and other teams. Events such as Pažaislis Music Festival and Vilnius Festival, have a major influence on the country’s spiritual life.

Currently, the situation in the country’s cultural life is far from good, therefore, our company’s position is that the concern for the spiritual life of the nation cannot be left only to the state.

Omnitel has always been concerned with the cultural situation in Lithuania, as it determines the general way of life of the country, people’s thinking and self-attitude. That is why we are particularly focusing on those cultural facts that influence the cultural context both of our country and the whole Baltic region. Omnitel has a say in solving the most important issues of the society’s

life and supports projects of the future.

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GUARANTEE FOR FUTURE SUCCESS

Omnitel has chosen the right operational strategy and has formed a firm basis for successful future activities.

The cornerstones of the company’s activities:• Leadership Always be ahead of others, be the best. Leadership is a success factor in the fields of communications quality, services and customer care.

• QualityOur activities are aimed at best quality. This is not only about technical indicators of communications quality, but also about striving to meet customer needs and even exceed their expectations. The goal of quality focus is new CONVENIENCE and new OPPORTUNITIES for “Omnitel” customers.

• Partnership Partnership and co-operation is a success factor for long-term business stability and success. Business, government and society are our partners.

Our current strong position provides the basis for further development of business towards mobile Internet.

Omnitel intends to go down in history as a company which brought Third Generation communications to Lithuania. It was encouraged to set this goal by the factors that ensure business success today.

During his visit to Lithuania and the preparation of a special supplement about our country, a journalist of The Washington Times daily underlined that Omnitel clearly stands out because of its far-reaching goals and strong determination to achieve them.

Omnitel was named as the driving force behind the revolution of information technologies in the country.

Such an image is acceptable to us: Omnitel understands revolution as the assertion of radical new developments, rapid change and unrestrained ideas.

This is especially important in Lithuania today. We will aim to ensure that the revolution of information technologies which we are driving takes place in the whole country both on the intellectual and on the practical, everyday level.

Our current strong position provides the basis for further development of business towards mobile Internet.

Omnitel intends to go down in history as a company which brought Third Generation communications to Lithuania. It was encouraged to set this goal by the factors that ensure business success today.

During his visit to Lithuania and the preparation of a special supplement about our country, a journalist of The Washington Times daily underlined that Omnitel clearly stands out because of its far-reaching goals and strong determination to achieve them.

Omnitel was named as the driving force behind the revolution of information technologies in the country.

Such an image is acceptable to us: Omnitel understands revolution as the assertion of radical new developments, rapid change and unrestrained ideas.

This is especially important in Lithuania today. We will aim to ensure that the revolution of information technologies which we are driving takes place in the whole country both on the intellectual and on the practical, everyday level.

“Omnitel is the driving force behind the revolution of information technologies in Lithuania.”

Tim Kennedy, The Washington Times

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The end.

Thank you!