- 87% of the global population are mobile subscribers (5.9 billion people).

- Mobile phone sales increased every year

- Up to 1.2 billion of the world’s total mobile users access the internet through their phones (mobile broadband). - 8.49% of global website hits are made through mobile devices.

- Up to 480.6 million users sent emails through their mobile phones in 2010.

That figure is expected to quadruple by 2015.

- The Apple App Store currently has over 650k applications available

- The Android market currently has over 500k applications available

- Windows phone growing at a rapid pace, today topping 80,000 apps

- There are millions of apps in the app store- What will make yours STAND OUT?

Does your app solve a UNIQUE problem?

Does your app serve a SPECIFIC audience?

Is your app STICKY enough to warrant visits?

Using your app should be ‘as easy as’ eating a piece of Cake

Successful Apps are:

- FAST- SIMPLE- EFFECTIVE

Nobody wants to dig through layers, icons, or prompt to get where they need to go.

EASY NAVIGATION IS A KEY

Play with the TOP 10 apps

- How do they navigate?- How are they organize?- How much info do they have?- How do they utilise smarphone features

Find your target AUDIENCE

- Predict what they want to do?- Figure out what types of people will use your app

Get involved in SOCIAL MEDIA Contact friends and families

Push Notification In App Promotion

In App Branding

Q&AEmail – kailashmore@timeout.com