Mighty App

Discover the Power ofMobile Applicationsfor Small Businesses

Forbes Magazine

“Every business should be thinkingabout building apps today.

It’s not a fad or a passing trend.It’s customer service.”

60%

of Internet access isnow mobile

Top industries to develop an appR

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22%14%

12% 11% 11% 10% 8%7%5%

How will my SMALL businessBENEFIT from a mobile app?

ImproveBusiness Performance.

> Distinguish yourself fromcompetitors

> Interact with customers 24/7

Acquire New Customers.

Promote Your Brand.

*To seriously get noticed,your business needs to

be seen/heard ofat least

20 times.

20

Earn Money.

>Advertising

>In-app purchases

>Premium Features

Where do I startbuilding an app from ?

Hire an app developmentagency

Use a mobile app builder

Mobile App Builders

>

>

>

App Development Agencies

> Cost depends on type and nature of the app

> A basic app (1 platform (iOS/Android)+a server) cost starts from $15,000

> Get a ballpark estimate from a developerbefore you commit.

What types of apps are out there?

Native WebHybrid

What types of apps are out there?

Native

>Excellent UI ability

>Written in non-transferable nativecode

>Requires multiple code basis todeploy on multiple devices types

>Excellent native API accessibility

>Can receive push notifications

>Limited user base

What types of apps are out there?

Hybrid>Able to accessmost native APIs

>Possibleresponse issues

>One app requiresmultipledevelopmentenvironments

What types of apps are out there?

Web>No native API accessibility

>Accessible to anyone with an Internetconnection

>Poor response>Cannot receive push notification>Limited by browser support>Cannot store large amounts of data on device

What should I focus onwhen developing an app?

>The app should SOLVE your business problem

>The app should bring VALUE to your customers

Must­haves for a perfect app:

Intuitive usability >engaging & simple UX >pleasing UI

Social media integration

Feedbacksystem

Gamificationfeatures

How do I promote my app?Pre­launch Marketing

Plan User Acquisition:>Organic (ASO, online presence set-up: website, landingpage, social accounts)>Paid (web channels, mobile ads)

Secure Press Coverage:>Prepare a media kit >Reach out to bloggers, industry influencers

Soft-launch:>Involve beta testers to provide feedback and spread theword of mouth

How do I promote my app?

>Ask for reviews from popular websites, ex. 148 Apps, AppAdvice and Macworld

>Give users incentives for sharing

>Keep content fresh

>Measure what works and what doen't and adjust yourstrategy accordingly

>Create giveaway campaigns

Post­launch work

You know your app wasa good investment if:

>The cost of creating the app is recovered in 1year or less.

>It reduces the time to perform an operation by20%

> It reduces material waste by 15%

Need some help with your mobileapp development?Contact us!

http://r­stylelab.com

https://www.facebook.com/rstyle.lab

https://www.linkedin.com/company/r­style­lab