Submitted To: Prof. Abhay Kardeguddi

Who Is A Consumer?

Consumer is a broad label for any individuals or households that use goods and services

generated within the economy.

What Is Meant By Behaviour?

Behavior or behaviour refers to the actions or reactions of an object or organism, usually in relation to the environment.Behavior can be conscious or subconscious, overt or covert, and voluntary or involuntary.

What Is Consumer Behaviour?

Content:

• Consumer Buying Process• Factors Which Influence Consumer

Behavior• Video On Consumer Psychology• Maslow Hierarchy Of Needs• Video On Indian Women Consumer• Motivation , Mood , Involvement• Video On Advertiser v/s Consumer• Conclusion

Consumer Buying Process

Problem

Information Search

Alternatives

Decision

Purchase

Post Purchase Analysis

Feedback And Evaluation

Factors Which Influence Consumer Behavior

Psychological

Personal

Social

Cultural

Psychological Factors

video on Consumer Psychology

Perception: 5 Senses React To A Product / Services

Ability & knowledge:

Educated

Uneducated

Experience

Inexperience

Positive And Negative Feelings About An Object/Activity , Tangible/Intangible ,

Living/non- living

ATTITUDE

PersonalityWorkaholics Compulsiveness

Self confidence

Friendliness

Adaptability

Ambitiousness

Dogmatism

Authoritarianism

Introversion

Extroversion

Aggressiveness

Competitiveness

Lifestyle

Personal Factors

Unique To A Particular Person ,Demographic Factors , Sex, Race, Age, etc.

Social Factors

Opinion LeadersRoles And Family

Influences

Family Life cycle Reference Groups

Any group that has a positive or negative

influence on a persons attitude and behavior

Cultural Factors

Culture is Set of values, Ideas and Attitudes that are accepted by a Homogenous group of People

and transmitted to the next generation.

Sub-culture

video on Indian women interview

Maslow’s Hierarchy Of Needs

Motivation, Mood and Involvement

Motivation Is An Inner Drive

It is the drive to satisfy needs and wants.

Mood

It is an affective state that is general and pervasive.

InvolvementIt refers to a heightened state of awareness that motivates

consumers to seek out, attend to, and think about product

information prior to purchase

video on Advertiser vs Consumer

Studying consumer behavior provides clues for improving or introducing products or services, setting prices, devising channels, finding innovative measures, and developing other marketing activities.

Conclusion

Thank You

Submitted By: Khushali Dave, Kranti Vanjari , Satyajit T