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Study on the effect of Newspapers on university students perception of Chinese mainlanders Members: Aecor Leung Hoi Ling (1155017302) Amy Wong Tsz Ying (1155017078) Louis Pang Wing Ho (1009625963) Sunny Lam Chi Sun (1155016615)

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Content 1.Introduction 2.Rising conflicts between locals and mainlanders 3.Hong Kong Newspaper Then and Now 4.Methodology 1.Survey 2.Data Analysis 3.Interviews 4.Findings 5.Conclusion

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Introduction 16 years since handover to China Hong Kong remains international financial centre Financial and property market- driven Horse racing and dancing continue unabated Deng Xiaoping Everything seems going well as it has always been

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Is it true?

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Devil is in details

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Introduction Unprecedentedly close relationship with mainland China Chinese immigrants account for a record high proportion of population Rising no. of tourists from mainland China Rising social disharmony originated from different living styles

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Introduction Beginning of Individual Visit Scheme

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Introduction Unprecedentedly close relationship with mainland China Chinese immigrants account for a record high proportion of population Rising no. of tourists from mainland China Rising social disharmony originated from different living styles

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Introduction Apart from the fundamentals, media, including newspaper, is also blamed for the rising social disharmony Over-sensational and eye-catching negative news coverage of mainlanders We are going to study the effect of newspaper on university students perception of Chinese mainlanders

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Rising Conflicts between locals and mainlanders

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Different Mindset Fight for Resources Different Life Style

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Rising Conflicts between locals and mainlanders Smuggling of daily necessities to mainland

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Rising Conflicts between locals and mainlanders Smuggling of daily necessities to mainland

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Rising Conflicts between locals and mainlanders Striving for resource like kindergarten places and beds in hospital

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Rising Conflicts between locals and mainlanders Striving for resource like kindergarten places and beds in hospital

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Rising Conflicts between locals and mainlanders Disputes due to behavioral differences among them

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Rising Conflicts between locals and mainlanders Disputes due to behavioral differences among them

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Rising Conflicts between locals and mainlanders Disputes due to cultural differences among them

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Hong Kong Newspaper Then and Now

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Before 1997After 1997 Hong KongBritish Crown ColonySpecial Administrative Region Political Stance of Newspaper Industry 1.Pro-Beijing 2.Pro-British HK 3.Neutral 1.Pro-Beijing 2.Anti-Beijing 3.Neutral Attitude of the Central government Strongly emphasize on promoting power of newspaper Less focus on the promoting power Hong Kong Newspaper Then and Now

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Source: (1998) (2001) pro-Beijing of the newspaper Change of Political Stance over the Years

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Position Map Source: (2001)

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Background of the OwnershipBusiness Market of the CorporateMarketing Strategy Factors Affecting the Political Stance

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Background of the Ownership Committee of CPPCCBauhinia Star Sing Tao DailyPresident He Zhu GuoDirector Lo Wing Hung (2004) Economic Daily NewsPresident Fung Siu Por CEO Fung Siu Por (2003) Chief Editor Chan Cho Biu (2007) Oriental Daily ; The SunPresident Ma Ching KunDirector Ma Ching Fat (2003) Hong Kong Commercial Daily President Lee Cho JatDirector Lee Cho Jat (1998) Tai Kung PaoPresident Wong Kwok Hua Wen Wei PaoPresident Cheung Kwok Leung

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Wen Wei Po Tai Kung Po Controlled by LOCPG HK Mouthpiece of Central government Background of the Ownership

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Shenzhen News Group (Hong Kong Commercial Daily) Oriental Press Group Limited(Oriental Daily; The Sun) Media Chinese International Limited (Ming Pao) Kerry Properties Limited (South China Morning Post) Sing Tao News Corporation Limited AM730 Media Limited Having Corporate Business in China Market

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Market-oriented -Newspaper is not only a kind of mass media but also a business. -We need to change and act based on the changes of our readers. If the public become conservative, we will no longer be too sensational either. Apple Daily

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Selection of the contentReporting styleChoice of wordingsPhotos capturedEditorial/ Columns The Ways to Show the Stance

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Source: (2006) --- Selection of Content

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Eye-catching headings Sensational wordings Anti-Beijing Editorial Apple Daily

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Research methodology and Findings

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Methodology Survey Duration: between June and September Target: University students Sample size: 140 interviewees Interview Chin, Hoarce W.K., Department of Chinese, Lingnan University Choy, Ivan C.K., Department of Government and Public Administration, CUHK So, Clement Y.K., School of Journalism and communication, CUHK

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Survey

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Data Analysis 133 out of 140 (95%) interviewees have habit of reading newspaper Apple Daily is the most popular newspaper, followed by Oriental Daily and The Sun

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Data Analysis

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More than 60% (Strongly Agree and Agree) of the interviewees think that newspaper is an effective way to understand mainlanders Readers take it as a dependable channel of understanding mainlanders About 50% of the interviewees think that newspaper has a Very Large or Large influence on their perception of mainlanders Newspapers prove to be influential in shaping readers perception of mainlanders. But how? *Results are based on the interviewees who have habit of reading newspaper and pay attention to news coverage of mainlanders

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Data Analysis 76% of interviewees think newspapers give them a more negative perception of mainlanders Interviewees perception of mainlanders exhibits a bell-shaped distribution, with a majority of people having a neutral feeling towards mainlanders *Results are based on the interviewees who have habit of reading newspaper and pay attention to news coverage of mainlanders

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Data Analysis We used a scoring system to quantify the impression (From 1 being very bad to 5 being very good) Those reading Apple Daily have a worse impression of mainlanders on average (2.78 compares to 3.39 of those who do not read Apply Daily) For both groups (those reading Apple Daily and those reading other newspaper), daily interaction with mainlanders improve their general impression of mainlanders *Results are based on the interviewees who have habit of reading newspaper and pay attention to news coverage of mainlanders Average impression scoreApple Daily All other newspapers With daily interaction 3.083.48 W/O daily interaction 2.202.80 Total 2.783.39

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Interview

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Interview of Mr. Ivan Choy ( )

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How Hong Kong newspapers affect HongKongers perception of mainlanders? Newspaper is a kind of mass media. Its report would affect your perception absolutely. It also has a function of setting agenda, topic and sparking discussion among society. But the influence of the newspaper is much smaller than before, given the popularity of the Internet. In recent years, the number of newspaper readers is declining. Especially for teenagers, they read news from the Internet rather than from newspaper. Interview of Mr. Ivan Choy

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What is the local HongKongers perception of mainlanders? There are different opinions. The conflicts between Hong Kong people and mainland people has been intensified after 1997 as their interaction has increased. And in 2003, central government changes its policy towards Hong Kong, especially in economic and financial aspects.

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Interview of Prof. Clement So ( )

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Can you give us examples of Hong Kong local newspaper? Hong Kong's leading Chinese newspapers are: "Sing Tao Daily ", "Oriental Daily", "Sun ", " Ming Pao ", " Sing Pao ", " Apple Daily ", " Ta Kung Pao . Interview of Prof. Clement So What are the source of revenue of these newspaper? Since reunification in 1997, China-funded institutions and their advertisements have become the main source of income for newspapers, so that some newspapers became pro-Beijing.

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For these newspaper in Hong Kong, Which newspaper is pro-Beijing? Which newspaper is pro-democratic? Ta Kung Pao, Wen Wei Po have a strong pro-Beijing political stance and have already lost the spirit of independence. In particular, Ta Kung Pao does not include content which is considered sensitive and negative to China. Interview of Prof. Clement So The so-called centrist does not refer to any newspaper having a neutral political stance, but those having no stance. Centrist newspapers are market- oriented, providing the readers with necessary information about what happened, but do not have stance. Examples of these newspapers are "Ming Pao, "Sing Pao.

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Apple Daily newspapers political stance is anti-Beijing, which is standing against Chinas will. Apple Daily is a newspaper which does not belong to the pro-Beijing camp and has been regarded as the mouthpiece of democrats in Hong Kong. The newspaper has long been banned in mainland China.The newspaper website also shielded by a firewall. Interview of Prof. Clement So Hong Kong people think Beijings interventions are commonplace and perhaps inevitable. Many newspapers are considered "U-turn or "pro-Beijing". It is a result of political pressure. The reason of the newspapers U-turn is to relieve political pressure in order to survive.

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Interview of Prof. Chin Wan ( )

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Interview of Prof. Chin Wan Teenagers in Hong Kong are almost politically indifferent, but why they also have negative perception towards mainlanders? It is because mainlanders come to Hong Kong do not give Hong Kong any benefits. Mainlanders only want to gain benefits from Hong Kong They do not only speculate in luxurious residential property but also speculate in ordinary housing property. They do not only speculate in luxury goods Canton road but also speculate daily necessities of Hong Kong people. These actions greatly affect Hong Kong peoples living standard.

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Interview of Prof. Chin Wan Hong Kong government should limit the number of mainlanders visiting Hong Kong through Individual Visit Scheme. Hong Kong is territorially connected to mainland China so it is easy for mainlanders to come to Hong Kong. For people from other countries like Japanese, Americans and Indian, although they know speculating in property would bring them great benefit, they dislike to do such thing.

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Conclusion

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Different printing media have various political stances towards mainland China Their reporting content and style differ according to their stance Apple Daily a typical example of anti-Beijing newspaper large coverage on negative sides of the mainlanders Newspapers do have a significant impact on how we see mainlanders Mixed opinion towards the extent of the influence Daily interaction improves our perception

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Thank You

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Q&A