Students are themost profitablesector of the 18-24 year old demographic

Young people aged 18-24 are key to a range of markets, from mobile, fashion and technology to alcohol, snack foods and entertainment. Why are they so important? Simple: they spend money. And students account for almost half of this demographic, contributing an estimated £20 billion to the UK economy every year.

Dundee has the highest number of students-per-head-of-population of any city in Scotland, and Dundee University Students’ Association (DUSA) is at the heart of this vibrant student community. Representing the students who study at Scotland’s best university, DUSA is regularly voted the #1 students’ union in the country by organisations such as Scotcampus,

What Uni and the National Student Survey. What’s more, for the last eight consecutive years the Students’ Association has been voted the best student union in Scotland by the Times Higher Education survey.

With an annual turnover of £6m, DUSA are experts at marketing to students and the perfect partner to promote your business. The following opportunities are the only promotional activities that guarantee direct access to the 23,000 students who study in Dundee.

For more information regarding these and other bespokemarketing opportunitiesplease contact:

Michelle Stewart-Kalsi, Media Sales and Funding Co-ordinatorTel: 01382 386159 / 07976647991 Email: mstewart-kalsi@dusa.co.uk

Dundee’s universitystudents spend £124m per year

Trade StallsAs part of your marketing mix it is important to speak face-to-face with your audience. Trade stalls within The Union give you the opportunity to promote or sell your products directly to Dundee’s students.

One Table Stall Footfall 1,500 £200 + VAT

Event SponsorshipDUSA organises high-profile annual events throughout the year, with attendances of 1500 – 3000 students. As event sponsor your logo and business details appear on all publicity material. You can also erect a trade stall and brand the venue.

Car Park Rave Footfall: 3,000 £750 + VAT

Halloween Fancy Dress Party Footfall: 3,000 £750 + VAT

Christmas Party Footfall: 1,700 £500 + VAT

Dee CON Anime Convention Footfall: 4,000 £2000 + VAT

St Patrick’s Day All Day Party Footfall: 3,000 £750+ VAT

Degree Show Party Footfall: 2,000 £500+ VAT

Graduation Ball Footfall: 1,750 £1500 + VAT

Campus FlyeringWith over 60% of students on Campus between 11am – 2pm, having DUSA’s PR Team distribute your flyers is an excellent way to get your message directly to Dundee’s students.

Distribution £150 + VAT (per 1,000)

Halls of residence flyer distribution £200 + VAT (per 1,000)

Refreshers & Accommodation FayreThe Refreshers & Accommodation Fayre is a key event in the student calendar and allows you to reconnect with students at the start of their second semester. Held on the 3rd Saturday in January, this is a great way to directly speak to students, particularly if you are involved in student accommodation.

Standard Stall Footfall 2,000 £125 + VAT

Premium Stall Footfall 2,000 £200 + VAT

How are you currentlymarketing to the 23,000 students in Dundee?

Social MediaWith over 27,000 fans on DUSA’s Facebook page and 6,000 Twitter followers our social media platforms can get your message directly to students, wherever they are.

Advertorial on Facebook plus two tweets £100+ VAT

Website Bannerdusa.co.uk is the place for information on student life. With over 270,000 hits in Semester 1, a banner advert on our website will significantly raise awareness of your business on Campus.

Banner advert on dusa.co.uk £100+ VAT (per week)

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Electronic NewsletterAdvertising on the electronic newsletter targets students when they are both on and off Campus. Emailed directly to over 20,000 students, an advertorial in the electronic newsletter can help you communicate more complex messages and offer a link to your own online channels.

Advertorial and banner advert£250+ VAT

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Digital Screen Advertising With 25 digital screens in The Union, digital advertising allows you to target the 8,000 students who visit the building each week.

Plasma screen adverts Footfall 8,000 (per week)£100+ VAT (per week)

Voted best studentassociation in Scotlandeight years running

The Magdalen Magazine The Magdalen Magazine is the University’s student magazine ‘run by students, for students’. The student team publish seven issues from September to April, with a minimum of 1,000 printed copies per month.

In addition the Magdalen is hosted digitally on: www.issuu.com/themagdalen, giving a potential readership of 16,000.

Inside front/back cover (print and digital) £400+ VAT

Double page (print and digital) £500 + VAT

Single full page (print and digital) £300 + VAT

Double page (digital only) £300 + VAT

Single full page (digital only) £175+ VAT

Digital link to your own online channels £25 + VAT

One third of 16-29year olds in Dundeeare students

Print and Design SupportDUSA’s print and design team can provide you with all the promotional material you require to realise your marketing objectives. From copywriting and design, to print and distribution, packages are tailored to suit your specific requirements and the following list is just an example of the services available.

Graphic DesignDesign work fees exclude logo creation, bespoke illustration or specific photography.

Double-sided flyer £120 + VAT

Poster £90 + VAT Digital screen adverts £90 + VAT

Printing

2500 x A6 full colour, double-sided flyers (300gsm) £80

50 x A3 full colour poster (100gsm) 30p + VAT each

60” x 40” full colour poster (90gsm) £24 + VAT each

For more information regarding these and other bespoke marketing opportunities please contact:

Michelle Stewart-KalsiMedia Sales and Funding Co-ordinatorTel: 01382 386159 / 07976647991Email: mstewart-kalsi@dusa.co.uk

ClientsDUSA is proud to have worked with the following organisations: