Student Manual

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STUDENT MANUAL

POST GRADUATE DIPLOMA IN MANAGEMENT(COMMUNICATIONS)(PGDM 2011-2013)

Mudra Institute of Communications, Ahmedabad,Shela, Ahmedabad. 380 058.

Phone 02717-237946 - 51 and 308250Fax 02717- 308349

Website : www.mica.ac.in


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TABLE OF CONTENTS

(A) GENERAL INFORMATION Page Nos.

1 Location 1

2 Ahmedabad City 1 2

3 Bastion of Education 2

4 Life at MICA 2 3

5 Eating Out 3

6 Identification Card 3

7 MICA Council for Students Affairs (MCSA) 3 4

8 Teaching Aids 59 Helmets and Licence 5

10 Mailing Address 5

11 Contact Persons 5 7

12 Logistics 7 9

(B) ACADEMIC Page Nos.

1 PGP 10

2 Requirements for diploma 10 11

3 PGP terms and schedules 11

4 Curriculum design 11 12

5 Concentration area 12

6 Attendance 12 14

7 The evaluation system 13 148 Continuation and probation rules 14 15

9 Appeals 15

10 Courses, examinations and appeals 15 16

11 Examination rules and regulations 16

12 Final examination 16

13 Summer Internship 16 17

14 Assessment Board 17

15 Academic discipline 17 18

16 Student conduct code 18 19

17 Student dress code 19

18 Class room discipline 19

19 Health and Wellbeing 19 2020 Leave of absence and withdrawal 20

21 Re-enrollment and re-admission 20

22 Fee regulation and schedule 20 21

23 Student course coordinators 21

(C) STUDENT SERVICES Page Nos.

1 IT services 22

2 Printing facility 22

3 Library 22 24

4 Hostel rules and regulations 24 26

5 Guidelines for availing MICA hostel facility for the Alumni/ Students/Parents ofStudents

27

6 Laundry facility 277 Medical facilities 27 28

8. Guidelines for MCA students participating in events at other Mgmt. Institutes 28 29

9. Application for participating in Extra Curricular Activities outside MICA 30

(D) PGP ACTIVITIES CALENDAR (2011-2013) 31 32

(E) PGP ACTIVITIES CALENDAR (2010-2012) 33

(F) LIST OF HOLIDAYS (2011) 34

(G) CORE FACULTY PROFILE 35 42

(H) LIST OF STUDENTS (2010-2012) & (2011-2013) 43 -


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My dear Students,

Welcome to the Post Graduate Programme in Management Communications at MudraInstitute of Communications, Ahmedabad (MICA).

This manual is intended to inform you about the programme and how it willaccommodate your interests. It describes the programme, procedures, requirements,courses and learning opportunities. PGDM students are governed by the policies of theInstitute, and they are expected to become familiar with these policies.

KGK Pillai

Executive Registrar

Note: The policies, programmes, activities, course, offerings, descriptions, faculty andcalendar listed in this manual are subject to change, revision, modification and/ordeletion at any time without notice.

For all dates, deadlines and schedules please check the PGDM academiccalendar.


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Here are a few facts regarding this minipolis:

Population 48,01812

Literacy Rate 84%

Languages SpokenGujarati is the local language but both Hindi andEnglish are understood and spoken by the

business community.Area 464.16 sq. kms.

Alt itude 55 meters above sea level

TemperatureSummer : 44-23C

Winter : 36-14C

3. Bastion of education

The city of Ahmedabad is today one of India's most important seats of learning. It is

known both for the sheer number of institutions that are located here, and for thequality of education that they bring.

A few of the renowned institutions located in this city are:

Mudra Institute of Communications, Ahmedabad (MICA)

The Indian Institute of Management (IIMA)

National Institute of Design (NID)

Sardar Patel Institute of Economic and Social Research (SPIESR)

Gujarat Institute of Development Research (GIDR)

Center for Environment, Planning and Technology (CEPT)

Gandhi Labour Institute (GLI)

Nirma Institute of Management (NIM)

Entrepreneurship Development Institute of India (EDI)

Ahmedabad offers a large gamut of activities for the visitors as well as for its inhabiIts rich cultural heritage combines well with modern lifestyles to enable its people to themselves to the fullest. Whether it's shopping at the large shopping complexeC.G.Road, eating out at various cafes and restaurants, enjoying the local Gujarati theor boogeying away at the discos - the city provides complete entertainment for all.

4. Life In Ahmedabad

Festivals are celebrated with tremendous zest and are almost always an extrecolourful affair. Makar Sankranti, in the month of January, is celebrated with frenziedflying, literally covering the skies with kites of all shapes, sizes and colours. The


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nights of Navratri (September/October) immediately imply non-stop dancing of the GThe friendly and highly entrepreneurial Gujarati community make Ahmedabad a caffluence.

The Gujarati cuisine is exciting and delicious. Though primarily vegetarian, one canenjoy seafood in Gujarat along the coastline. The meat preparations of the GuMuslims and Zorastrians are an unforgettable experience. Not to mention the fact tha

cosmopolitan environment of Ahmedabad caters to palates of everyone - from Chcuisine to Continental food.

5. Eating out

6. Identification card

All students at MICA must have a permanent MICA photo ID card to certify enrollment in the Institute, to borrow library books, to obtain health care services, ause the computer centre. Students need to show the current fee receipt to obtain a ID card. The original ID card is free. For lost, damaged or misplaced carreplacement fee of Rs. 100.00 will be charged.

7. MICA Council for Students Affairs (MCSA)

MCSA will serve as the consolidating body for the views of the students. It is meaencourage students to come together for educational and social activities. It is intendhelp students exploit the full range of academic, cultural, social and recreaopportunities available through the Institute. The members of the MCSA of PGDMare:

1. Siddharth Raman - President, MCSA2. Apar Kulshrestha - General Secretary, MCSA3. Karan Jhamb - Treasurer, MCSA

The members of other committees are:

PLACEMENT MICANVAS

Aashish Dua Cheryl DSouzaAbhinav Shukla Swati VermaAkshay Menon Shaunak MukherjeeAkshay Halve Zoya SinghAnand Chheda Kruti DesaiMegha Singh Tathagat Bagchi

Rahul Shitut Omkar BhatRanaji Deb Vamsi KakiShirish Kumar GhosalSrikant Rajasekharuni

ALUMNI MICAMINDS

Apoorva Sharma Manu Sankas DasVarun Kore Jaymin TrivediRaisa Chakravarty Sharad Gaur


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Dhaval Doshi Samyuktha RamaniAnkit Kalkar Aditi Utpat

Mayank Prakash

MLS INTERFACE

Abhishek Iyer Karan ChadhaVikesh Jain Mithila MehtaSukirti Rohini Pandey

Sneha Narag Shail Stephens

MCR LITCOMM

Namrata Bora Shruti SrivastavaSomya Bhargava Srishti SinhaSukesha Sajhwan Satya NarayananDisha Pinge Atin BatraTaniya Dhirasaria Vineet SinghJayant Rajpurohit

CULCOMM SCAM

Anuradha Maiya Sonal AbrolRahul Dev Vineeth S.Jytosana Suhail KapurShradha Mishra

SANKALP JAGRUTI

Sana Arora Abhijeet SinghTanya Marwah Karan Chadha

Priyanka Chhaparia Nidhi AcharyaApurva Vashisht Noor Salam KhanAditya Singh Priyanka DarjiPranjal Srivastava Shaurya TyagiShashank Sachdeva Sheeva DubeyDruti SinghTarang Girdher

MICANEWS

MICAVANINidhi Acharya

Raisa Chakravarty Neha Kulkarni

Shail StephensTarang GirdherNamrata Bora

More members will be co-opted to the MCSA from the PGDM-I and from other Acadprogrammes of MICA


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8. Teaching aids

Teaching aids such as LCD Projector, Audio Video Systems, DVD Players, Wifi, etcavailable as required. The students are collectively responsible for any damage thahappen to these equipments by them.

9. Helmets and licence

It is compulsory that students, while riding two wheelers (Motor Cycle/Scooter) use

quality helmet (including pillion riders) for protection and should have valid driving lice

Those students without helmets will not be allowed to enter or go out of the campustheir two wheelers.

10. Mailing address

Letters for the students should be addressed to :

PGPMICA

Shela, Ahmedabad-380 058Phone : 02717-308250Fax : 02717-308349

Each student will be given an E-mail identity.

11. Contact persons (PGDM)

In case of emergency contact the following:-

Address Designation Res. Tel.

Mr. Rajaram Iyer Executive (Programmes) 9978917715/MICA, Shela, Ahmedabad 26921015

Mr. Rajesh Nair Programme Officer 9898010168MICA, Shela, Ahmedabad (Programmes)

Mr. Harshan V.V. Sr. Programme Officer 9925526500/MICA, Shela, Ahmedabad 26857576

Mr. Chintan Shah Examination Officer 9662018030MICA, Shela, Ahmedabad

Mr. Vijay Borse Examination Assistant 9727172295MICA, Shela, Ahmedabad

Mr. K. G. K. Pillai Executive Registrar 9327012130MICA, Shela, Ahmedabad 25350641==============================================================


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Directors Office Associate Directors Office Executive Registrars Offic

Ms. Shailja Tripathi Mr. Ernest T. HighlandMs. Perpetua FernandesMr. Jayaraj Nair

PGP Office Audio Visual/Class Room Admn.

Mr. Rajesh Nair (Programme Officer) Mr. Manu ParmarMr. Rajaram Iyer (Executive (Programmes) Mr. Praful SevakMr. Harshan V.V. (Sr. Programme Officer) Mr. Shantilal Patel

Examination Cell

Mr. Chintan Shah (Examination Officer)Mr. Vijay Borse (Examination Assistant)

Estate & Administration Library

Mr. Sunjay Chandwani Dr. Shailesh Yagnik(Sr. Manager & HOD (Estate & Admin.) (Chief Librarian)Mr. Jaydeep Vaghela Mr. Niraj PatelMr. Prakash Gajjar Mr. Ashok ChauhanMr. Himanshu Patel Mr. Lavji ZalaMr. Babubhai Chauhan Mr. Bikhabhai ChauhanMr. Jigar Bharwad

Admissions & Students Accounts OfficeFinancial Assistance

Mr. Gopal K. Nair (Asst. Manager) Mr. Mayank BhattMr. Luv Thakker (Admissions Officer) (Sr. Manager & HOD (Accoun

Mr. Samir Patel(Manager-Accounts)Mr. Rutul ShuklaMr. Hardik Shah

IT CellMr. Shailesh Patel (on Leave) MDP CellMr. Nimesh C. Pancholi Mr. Narayanan Nair

Marketing Communications HRMr. Sameer Godbole - Manager Mr. Murali NairMr. Kavan Solanki

Students Activities Design and Publications

Ms. Perpetua Fernandes Mr. Jalp Lakhia (Manager)


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Cocumbator Cell Yoga

Mr. Roshan Kumar Mr. Rajeev RanjanMr. Vinay Trivedi

FPM

Mr. Himanshu Dandotiya (Programme Officer)

12. Logistics

Description of Responsible person Extn. In case of diffi culty, pleasecontact:

Air booking/trainbooking

Mr. Himanshu PatelMr. Jaydeep Vaghela

140141

Mr. Sunjay Chandwani (137)

Air conditioning /Electricals

Mr. Prakash GajjarMr. Babubhai Chauhan

189 Mr. Sunjay Chandwani (137)

HR & Personnel Mr. Murali Nair 134 Mr. KGK Pillai (107)

Bank Mr. Sameer PatelMr. Rutul ShuklaMr. Hardik Shah

143142142

Mr. Mayank Bhatt (136)

Carpenter/Fittings/Furniture & fixtures

Mr. Jaydeep Vaghela 141 Mr. Sunjay Chandwani (137)

Classroom afteroffice hours

Mr. Manu ParmarMr.Praful SevakMr. Shantilal Patel

146 Mr. Rajaram Iyer (194)Mr. Rajesh Nair (145)

Cleaning of Hostels Mr. Jaydeep Vaghela 140 Mr.Sunjay Chandwani (137)

Construction

related

Mr. Sunjay Chandwani 137

Reception/Courier /Hostel

Mr. Raju Kalsuwa 101102

Mr. Himanshu Patel (140)Mr. Sunjay Chandwani (137)

Distribution ofReading Materials

Mr. Manu ParmarMr. Praful SevakMr. Shantilal Patel



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Doctor Mr. Sunjay Chandwani 137 Mr. Sunjay Chandwani (137)Mr. KGK Pillai (107)

Drinking water Mr. Jaydeep Vaghela 141 Mr. Sunjay Chandwani (137)

Teaching Aids(Class Rooms)

Mr. Manu ParmarMr. Praful Sevak

Mr. Shantilal Patel


Fee details to beprovided toStudents

Mr. Gopal NairMr. Luv Thakker

147144

Mr. Rajaram Iyer (194)Mr. Rajesh Nair (145)

Fees Collection Mr. Sameer PatelMr. Rutul ShuklaMr. Hardik Shah

143142142

Mr.Mayank Bhatt (136)

First Aid Medicines Mr. Jaydeep Vaghela 141 Mr. Sunjay Chandwani (137)

Food ChhotaCanteen

Mr. Deepak Chauhan 191 Mr. Sunjay Chandwani (137)Mr. Jaydeep Vaghela (141)

MICAFE Mr. Chirag Mehta

Food Dining(Mess)

Mr. BharatBhai 188 Mr. Sunjay Chandwani (137)Mr. KGK Pillai (107)

For any emergency- vehiclerequirement

Mr. Raju Kalsuwa /Mr. Thakar, D. C.

101193

Mr. Sunjay Chandwani (137)

Health related

emergency(Hospital)

Shalby Hospital

(Ahmedabad)

Mr. Rajaram Iyer (147)

Mr. Rajesh Nair (145)Mr. Jaydeep Vaghela (141)Mr. Sunjay Chandwani (137)

IT related Mr. Shailesh Patel /Mr. Nimesh Pancholi

159127

Mr. Nimesh Pancholi (127)

KEIC/Library Mr. Niraj PatelMr. Lavji Zala/Mr. Ashok Chauhan

Mr. Bhikhabhai Chauhan(Night duty)

168 Dr. Shailesh Yagnik (167)

Laundromat Mr. Paras Budhelal Mr. Sunjay Chandwani (137)Mr. Jaydeep Vaghela (141)


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Night emergency Mr. D. C. Thaker (Security) 193 Mr. Sunjay Chandwani(9898072460)Mr. KGK Pillai (9327012130)

Plumber Mr. Prakash Gajjar/Mr. Babubhai Chauhan


PostalArrangements

Mr. Himanshu PatelMr. Raju Kalsuwa


Security Mr. D.C. Thaker 193 Mr. Sunjay Chandwani (137)

StudentsCertificates andTranscripts

Mr. Chintan Shah/Mr. Vijay BorseMr. Rajesh NairMr. Rajaram Iyer

157

145194

Mr. KGK Pillai (107)

Students Financial

Assistance

Mr. Gopal Nair

Mr. Luv Thakker

147

144


Students MedicalTest/Insurance

Mr. Mr. Rajesh NairMr. Rajaram Iyer

145194


Students Rail/AirConcession

Mr. Manu ParmarMr. Ernest Highland

146120

Mr. Rajaram Iyer (194)Mr. Rajesh Nair (145)

Photocopying Mr. Jagdish ChavdaAlka Xerox

192 Mr.Rajesh Nair (145)Mr. Rajaram Iyer (194)Mr. Harshan VV. (148)

** More information about transport, photocopying/stationery, post, bantelecommunications and other essential services will be available to the studentsthe PGP Office.


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(B) Academics

MICA practices a policy of equality and does not discriminate on the basis of cclass, religion, gender, nation or sexual orientation.

1. PGP

The PGP, in accordance with the ideals and purposes of MICA, offers stuopportunities for advanced work and concentration in preparing for professional cain communication. It will provide scholarly training in theory and professional applicof communication.

2. Requirements for the diploma

The student is awarded the diploma under the following conditions at the end osecond year:

1. Enrollment as a student for the two years residential programme as a restudent.

Residence requirements are intended to provide each student an adequate cowith the Institute, with the faculty, library and other facilities for study and reseIt is expected, therefore, that every student will undertake a full programme of including placements and a dissertation for a minimum of two calendar years.

2. (a) A minimum grade point average of 2.50 is required for the award of the dip

(b) A minimum grade point average 2.50 os required to be promoted to theyear.

3. F in no more than one course.

4. D in no more than three courses provided the student has not obtained an F icourse.

5. D in no more than two courses if the student has already obtained an F incourse.

6. Ten sessions will be considered equivalent to one credit.

7. Successful submission of Dissertation/Project. A unsuccessful attempt will resa resubmission and a delay or failure to graduate. The resubmission will habe defended in front of a panel.

8. If a student obtains more than two Ds and two Fs, improvement in terms of othe F courses will be permitted. The application for the same should be recefrom the student within 1 week of declaration of the results/grades.


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9. If a student obtains one F and three Ds, improvement upon F or one D wpermitted.

10. Having earned more than above the student will be declared Fail and will nerepeat the year.

11. It is mandatory to complete eight weeks of summer internship to graduate tfinal year of the PGP.

Students are allowed one term of academic probation; students who do not achievminimum GPA by the end of the probation period would be suspended from the dipprogramme.

The evaluation criteria is obtained end of the first year and second year.

3. PGP terms and schedules

The programme begins in end June/early July each year. Students are admitted annual cycle starting June-July. The normal minimum duration of study for the dipis two consecutive years after the students first registration.

If a student seeks an extension of these time limits, a petition should be addressthe Executive Registrar, giving reasons for the request and plans for the completithe work. A student who exceeds the time limit may be required to take addiexaminations or repeat course work or both.

Each academic year at MICA includes three three-month terms plus a suminternship programme. Each term is approximately twelve weeks long.

Term I - June SeptemberTerm II - October - DecemberTerm III - January - March

Classes are held during the day. Classes can also be scheduled during evening has well as on weekends to accommodate visiting faculty and / or guest faculty. As fpossible these will be kept to a minimum.

PGP courses will, as far as possible, be scheduled in predictable annual cycles.

4. Curriculum design

The PGP is organised into the areas of (a) core courses, (b) concentration courseelective courses and (d) dissertation. Students are required to complete all the coand a dissertation. The core courses impart the knowledge and analytical tools essto a career in communications management. They provide the foundation foadvanced work required in concentration courses. Opportunities for concentratiobe in the areas of (i) Media Management (ii) Brand Management (iii) MarkResearch, and (iv) Advertizing Management.


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The registration to the concentration will be decided on selection by merit. The lastto select the electives is July 15, 2011.

5. Concentration area

Decisions about students choice of concentration largely rest with the studthemselves, with a minimum number of restrictions being imposed by the programgeneral requirements. The following procedure has been laid down in this regard :

i. Each student must submit an application on chosen area of concentration dthe first week of 2nd

year of the programme.

ii. This petition is made to the Executive Registrar

iii. The following is required as part of the application:

A written statement (no more than one typed page) of the concentration anticipatthe student. This statement should reflect both the students general awareness aas specific preparation for the anticipated of concentration and explain why the stuwishes to concentrate in the chosen area.

The approval of the choice is based not merely on successful completion of courseduring the first year but also on the evaluation of the students ability to comsuccessfully an approved programme of study including the diploma dissertation. decision of the academic committee will be communicated to the students in wFailure to submit an application by the stipulated date prohibits a student from contiin the programme.

As a rule, the substitution of one concentration for another is not permitted. Howevspecial circumstances such a request by a student may be considered by the acadcommittee. Request for change of concentration must be made in writing to the Dethe prescribed date.

6. Attendance

Attendance is compulsory for all lectures and lab sessions. The final grade assignthe students for each course will take into account their record of class attendance.only excused absences will be those supported by medical certificates issued bMICA approved panel of doctors listed under medical facility. Course instructors wbe responsible for students losing any segment of evaluation on account of abse

Absence from class (without permission) will result in loss of grade points and, in ccircumstances, students may have to repeat a course.

Any non-submission due to illness, accident or any other problems will mean thastudent has to supply a Mitigating Circumstances note to a panel at MICA. This will ascertain that the cause was genuine before allowing a resubmission of the wor

One credit is 10 sessions and Two credits constitute 20 sessions.

a) Absence in excess of 2 classes in a one credit course/ and 4 classes in a two course will result in a loss of 1 sub grade (0.33)


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b) Absence in excess of 4 classes in a one credit course/ and 8 classes in a two course will result in a loss of 2 sub grades. (0.66)

c) Absence of 6 and more in one credit course/and 12 & more classes in two credit cwill result in incomplete (I) for the course.

d) Medical leave or any other extra-curricular activities, leave application shoulsubmitted to PGP Office / concerned department authority within 15 days fromcommencement of leave, otherwise it will be treated as invalid.

Course faculty will follow the general rules on attendance, penalise absence and esmooth and undisturbed learning in class.

7. The evaluation system

Grades

MICA awards the following grades to the students at the end of every term onsuccessful completion of the courses.

A=4.00, B=3.00, C=2.00, D=1.00, F=Fail, I=Incomplete

Marks Letter rade

& Points

CGPA

80+ A+ = 4.33A Category > 3.6775-79 A = 4.00

70-74 A- = 3.67

65-69 B+ = 3.33B Category > 2.67 &

< 3.66

60-64 B = 3.00

55-59 B- = 2.6750-54 C+ = 2.33

C Category > 1.67 &< 2.66

45-49 C = 2.00

40-44 C- = 1.67

35-39 D+ = 1.33D Category > 0.67 &

< 1.6630-34 D = 1.00

25-29 D- = 0.67

< 25 F = < 0.67 F Category < 0.66

While the end grade will be A, B, C, D or F (without + or -), the individual

component may be graded with + or so that the final grading is more holistic.

In case no grade is reported by the faculty at the end of a course, the student wgiven the grade F.

A course may be recorded incomplete when:

1. The student has completed the class work but is unable to take the end of cexamination or complete any other segment of the course requirement becof illness or other acceptable reason, and


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2. a) the student has done satisfactory work in the course, and

b) in the opinion of the faculty, the student can complete the normallyrequired work in the course without repeating the course in class.

Under these circumstances the Quality Committee will ask the Faculty member forcoursework so that the students can then undertake this work on a referral basis. Ipass then the work can be accounted at the next Assessment Board. There will least two Assessment Board. There will be at least two Assessment Board

Academic Year. Depending on the circumstances, the resit coursework may be caat a pass.

An I in a course, will be deleted and another grade recorded if the student comp

the required work. Otherwise, it automatically becomes an Fand no credit is given.

In such case, the student must retake the course if s/he wishes to earn a grade for i

Normally, a student may carry only one incomplete grade at a time. Students camore than one incomplete grade at the end of a term will have their progress revi

by the PGDM Academic Committee.

A change of grade may be authorised by the Assessment Board dependinextraordinary circumstances or a genuine mistake.

Grade point average (GPA)

The GPA is obtained by multiplying grade points taken from A, B,C, D or F with coweightage (credit) and divided total points with total credit. The Cumulative Grade

Average (CGPA) is used in determining academic standing for the Programme.

8. Continuation and probation rules

PGP students are considered to be in good standing if they:

(i) have removed within stipulated time any provisional admission conditions(ii) have a minimum cumulative Grade Point Average (CGPA) of 2.50, and(iii) are making satisfactory progress towards diploma requirements.

At the close of each term, the Assessment Board meets to examine and assesprogress of each student. Specifically considered in this evaluation processassessments by the students advisor, performance in formal course workparticipation in scholarly and professional activities of the Institute.

Careful attention is given to assessing each students progress in the programmethe likelihood of successful completion. Efforts will be made to identify strengthsweaknesses and whether the students overall progress is satisfactory or not. overall progress is deemed unsatisfactory, the student will be placed on probationspecific remedial action required by the committee within a reasonable time pericomplete such action. After appropriate warning and failure to take corrective asatisfactorily, a student will be dismissed from the programme.


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If a student has any questions regarding the matters specifically dealt with inevaluation, s/he is encouraged to discuss them with the concerned faculty. If a stfeels that any aspects of the evaluation are inaccurate or that the evaluation fails tointo account significant information, the student is encouraged to write to the Deanecessary, any matter can be referred back to the Academic Committeereconsideration.

Student, upon approval of the academic committee, may be dismissed if they, havcompleted the procedures for leave of absence; those whose accounts with the Insare more than three months overdue; those whose period of residence exceedmaximum allowable (to be decided on case to case); and those whose period of leaabsence exceeds one year.

9. Appeals

If a student believes his or her dismissal was improper, the student shall forwwritten request for review of his or her dismissal to the Director. The students should outline his or her grievances in reasonable details. The Institute has devethe following review procedures in such cases.

1. The Director, upon the recommendation of the Dean and the Executive Regshall appoint a review committee and designate a Chairman.

2. The Review Committee Chairman shall convene the committee as soon astudent requesting the review shall have the opportunity to discuss his ogrievances directly with the committee and provide any supporting marelevant to the review.

The review committee shall then determine what additional information or consulis necessary to complete its review.

Upon review of the relevant information the review committee shall communicafindings and recommendations in writing to the Director. The Executive Registrarinform the student in writing of the result of his or her appeal. In cases where the ais rejected, a summary of the major considerations in the decision will be providthe student. Normally it is expected that the review process will be completed wfour weeks of its formal initiation by the student.

10. Course examinations and appeals

A student who misses an examination or wishes to receive consideration on accounserious illness, a bereavement, or other grave reason prior to or during the examinperiod should communicate with the Executive Registrar as soon as possible, and submit supporting documents (e.g. a medical certificate) before or duringexamination period but no later than one week after the scheduled examination. Incases, a Mitigating Circumstances and Plagiarism Committee may grant or approincomplete grade or a supplement examination in the course or courses concernesummary of such case will be given to the Dean.

Students appeals must be made in writing to the Executive Registrar.


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There will be no appeals against Academic judgement as papers and assignments wbe internally moderated and in exceptional cases externally moderated.

.11. Examination rules & regulations

(a) Students cannot go out of the examination hall during examination hours, unlesanswer book is submitted to the invigilator.

(b) Students cannot refer to any book, paper or other notes unless it is an open examination.

(c) In an open book examination, reference will be allowed only to books and that the student has brought in to the examination hall. Consultation with student(s) orally or with his/her book(s)/note(s) is prohibited.

(d) Cell phones and laptops are strictly prohibited inside the examination hall.

(e) Penalty for the breach of examination rules and regulations may amount to expufrom the Institute.

(f) Those who complete the examinations at least fifteen minutes prior to the close oexamination would leave the hall earlier after handing in the answer books toinvigilator.

(g) Under no circumstances the answer books are to be taken out of the classroHanding over the answer books will be the sole responsibility of the student.

12. Final examination(s) / Thesis / Dissertation

The final examination of a diploma candidate is the diploma thesis / dissertawhere a blind review takes place. Candidates who are found to lack a suitably highof achievement may be required to repeat this examination with an oral defense ipresence of an external examiner.

The final Assessment takes place under the auspices of the students thedissertation committee. For situations that require a resit examination a paneexternal and internal members is constituted by the Dean/Director, on recommendof the Dissertation Committee which assesses the students dissertation. dissertation/thesis will be graded in a phased manner.

13. Summer Internship

The aim of the internship programme is to integrate classroom learning with prawork by placing students in industry/organization positions related to their acadstudies.

The Placement Office, in conjunction with the Programme Office and/or ExecRegistrar, works with students and organisations to ensure that students are prowith a worthwhile learning experience closely related to their academic programmfar as possible, placement will relate to students approved concentration area).


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To be eligible, student must have completed all first year courses, must be in academic standing, and must have a 2.50 cumulative grade point average and have successfully completed the qualifying examination.

Successful completion of the summer internship programme is a prerequisitcontinuation in the second year of the programme.

More detailed information about the summer internship programme will be providthe appropriate time.

14. Assessment Board: TheAssessment Board will be formed by the director aresponsible for assuring the quality of the programs mainly in terms of teaching.

Roles and responsibilities of the board will be as follow.

1. Collect all the modules from program office and check if it meets the requirementof MICA.

2. Collect the teaching material used for teaching and confirm the quality of materiain terms of its relevance and standards.

3. Verify the assessments criteria mentioned in the module plan are implementeand they meet the intended outcomes.

4. Summarise the results for all the subjects and all the programs at the end of eacterm and decide the continuation of the students.

5. The Assessment Board will liaise closely with the Quality Committee.

15. Academic disc ip line

The Institute expects that all students will adhere to the proper standards of intellehonesty in the written and spoken presentation of their work. It is expected thstudents will be evaluated and graded on their individual merit, and all work submitteevaluation should clearly indicate that it is the students own contribution. All wwork will be lodged via Turnitin.

Students often have to use the ideas of others as expressed in written or publishedin preparing essays, papers, reports, thesis and publications. It is imperative thatthe data and ideas obtained from any and all published or unpublished materiproperly acknowledged and their sources cited. Failure to follow this practice constplagiarism and is considered to be a serious offense by the Institute. As per the norinstitute 15% of plagiarism is accepted.

Where plagiarised work has been submitted and detected, an Fgrade shall be assby the faculty both to that assignment and to the course. In more serious casesbreach of the above regulation on more than one occasion and upon recommendby the Academic Committee disciplinary action be taken, the matter will be submittthe Director with the Executive Registrar asked to administer appropriate sancwhich include admonition, censure, disciplinary probation, suspension or expulsion.


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In case of any doubt, students are strongly urged to consult with faculty. In cases wstudents feel that their intellectual materials have been plagiarised, a complaint sbe made to the Dean/Director.

It is not permissible for an essay or other paper is submitted twice. It is expected tpaper, essay or report has not been, and is not concurrently being, submitted for cfor two courses. In exceptional circumstances and with the prior agreement ofaculty, a student may use research completed for one course as part of his owritten work for a second course.

Where a student has submitted a paper for double credit, an Fgrade shall be assby the faculty both to that assignment and to the course.

Note: Works of any kind created by students in fulfillment of assignments or study project belong to the students subjecreasonable reservations for educational and promotional use by the Institu

Following this policy, the Institute may retain a reasonable number of student workthe inspiration of future classes and students and for other educational usesaddition, such works may be used in Institute publications and other activities.

16. Student conduct code

It is assumed that all students will conduct themselves with maturity and responsand will be fully respectful of one another, of the staff and faculty of the Institute athe infrastructure and facilities.

The following rules govern students conduct at MICA:

- Ragging on campus is a criminal offence. Any violation wil l be dealt severe

-Gujarat is a dry State.

The State law prohibits consumption of alcohol.

- The drinking, possession or distribution of alcohol or illegal drugInstitute premises and elsewhere is strictly forbidden.

- Abuse, vandalism, theft of Institute property, or unauthorised entry/use of Insfacilities may constitute grounds for immediate dismissal.

- MICA campus is NO SMOKING zone. Chhota canteen is the only smoking zoncampus.

- Students who knowingly obstruct or disrupt Institute activities may be subject disciplinary action; disorderly conduct shall include acts which violate the rights others, which tend to break the peace, or which are deemed lewd, indecent, orobscene.

- Students who engage in sexual harassment, or other unacceptable acts of behato each other, staff or faculty will be subject to disciplinary action and/or dismissal.

- All forms of dishonesty, including cheating, knowingly furnishing information to the Institute, forgery, alteration or fraudulent use of Institute docum


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or instruments, identification with intent to defraud, and plagiarism, will be severely.

- Assault to any student or people on Campus/Off Campus during the term oprogramme will be dealt severely.

- Students are expected to behave in an ethical and moral manner during their stMICA and not engage in any corrupt practices. Failure to observe this could resdismissal.

The student conduct code is administered through the office of the Executive Regis

17. Student dress code

It is increasingly important that students dress professionally as the institutioregularly hosts international faculty and national business leaders. Students arMICAs ambassadors. Hence, it is important that all the students follow the studendress code as described herein after:

a. All students must dress in formal wear (business casual) while coming to the clasand to the academic areas. Jeans and T-shirts are allowed.

b. The dress code consisting of steel grey formal trousers and navy blue blazer musbe worn on occasions as advised by the Executive Registrar from time to time.

c. Violation of this student dress code shall result in a disciplinary action which shainclude, but is not limited to, suspension from the class with marked absence anmay result in expulsion from the Institute.

d. In case of emergency, student dress code violation shall be reviewed on case bcase basis.

18 . Class room disc ipline

Students should be punctual to class. Students who stroll into class after the stathe class may not be allowed in by the concerned faculty.

Food and drinks are not permitted in the class.

Smoking on the campus is strictly prohibited and students caught smoking willreceive warnings and finally will be asked to step down for a year.

The use of mobiles and laptops is not permitted in class, unless specificallyrequested by the tutor.

It is expected that students will respect the sanctity of the class room and avoidinappropriate attire, sitting postures and talking out of turn in class

19. Health and Wellbeing

For your Health and Wellbeing MICA provides the following facilities:

Gymnasium


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Tennis/ Badminton/ Basketball/ Football/ Volleyball/ Cricket Pitch

Yoga Centre

Student community centre

20. Leave of absence and wi thdrawal

In cases where leave of absence for a longer duration is required (i.e. in cases bethose mentioned in section 6 on attendance), then leave of absence (temp

withdrawal) because of illness or other unavoidable circumstances beyond the contthe student may be granted for up to a maximum period of one year. The requeleave of absence must be submitted for each term to the Executive Registrar througProgramme Officer concerned.

Certain procedures, including the return of the student identification card and paymeoutstanding bills, must be completed. In such cases the academic committee will don the students future status in the programme

21. Re-enrollment and re-admission

A student who has been on leave of absence may be re-enrolled, upon submissionapplication and obtaining approval of the academic committee. Such an applicshall be addressed to the Executive Registrar routed through the concerned PrograOfficer and supported by any document deemed necessary by the academic commsuch application must be made by the prescribed date of each term. Students shre-enrolled at the beginning of a term. The period of absence must be made residence in order to meet the requirements of the diploma.

The units of credits (i.e. courses) and years of residence earned during the period oprevious enrollment will be counted for graduation requirements. If necessary, addicourse requirements upon re-enrollment may be assigned by the academic committ

The amount of tuition and other fees to be paid upon re-enrollment will be the prescamount for the current year.

22. Fee regulation and schedule

Fees are due and payable on or before regular term classes begin. It isresponsibility of the student to ensure that deadlines are met.

Students who are unable to complete payment of fees by the prescribed due date arrange a fee deferment. Deferments are permitted under exceptional circumsta

Application for fee deferment should be addressed to the Executive Registrar thrthe PGP Office.

A student who has failed to comply with the above regulations may have his oadmission cancelled as of the date on which the unpaid fees were due.

Information concerning academic results of any student who has an overdue debt oto the Institute shall be withheld until the debt is settled.


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Any student whose admission has been cancelled for default of payment is requirapply for reinstatement of registration to the Programme Office. If the applicatapproved, a reinstatement fee of Rs. 100/- along with a fine of Rs. 500/- per day of will be charged. Any student who has an unresolved grievance concerning fees or charges may present an explanatory letter to the Executive Registrar for considerati

23. Student course coordinators

To facilitate the smooth functioning of academic and administrative matters betwee

faculty, programme office and students, a student coordinator is appointed for course in each term.

The duties and responsibilities of students course coordinators are as follows :

a. Distribution and coordination of reading materials in liaison with Programme Offic

b. Ensuring availability and functioning of teaching aids in the class.

c. Coordination between instructor and class on academic and administrative min close liaison with Programme Officer. Discuss with the faculty about preclasses, future classes, topics, cases etc. in advance and pass on relinformation to the class.

d. Monitor discipline in the class (curbing disturbances such as walk in and out, latcoming etc.)

A student course coordinator is as an extension of the faculty/staff coordinators indischarging the above responsibilities.


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(C) Student services

1. IT Services

- Institute provides 24X7 Internet connectivity for Institutes mission of educinstruction, learning, research and administrative, community services.

- Each hostel room is equipped with cable network. WiFi is for outdoor ne

access.- Students are provided with round the clock IT support. To avail IT support stuare expected to bring in their laptop to IT support room.

- Any network related problem shall be attended on site/hostel room. Such probshould be noted by the students in the complain register placed at IT support roo

- Any network and internet facility should not be misused for entertainment and other purpose.

- Media Lab provides computing resources for media research and instructional ufaculty, staff, and students. This computer centre can be used only for prograrelated work. Each student is expected to have his/her own laptop computer.

- Video conferencing facility can be availed by the student only on prior perm

from concern area head.- At any given condition, maintaining and safeguarding electronic data, including is wholly users responsibility.

- Equipments including Laptop (hardware/software) purchased through the instituthave warranty as per the norms of the vendor/supplier.

- Any loss of epuipments will be covered under insurance as per norms of the inscompany.

2. Printing facility

All PGDM students will be allowed to take 750 black A4 and 15 colour A4 printouts,year from print centre. This means, 1500 black A4 and 30 colour A4 for two yearbe printed out free of charge.

The above printing requirement is inclusive of assignments, thesis/dissertation. additional requirement will be borne by each individual student.

3. Library

The MICA library is primarily meant for the faculty, research staff, students

administrative staff of the Institute. These rules are framed to help and promote, rthan to constrain the use of library materials.


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General

a. The MICA library follows an open access system.

b. Books or other materials taken from the stacks should not be re-shelved by the rebut should be left on the tables reserved for this purpose.

Please remember that a book misplaced is a book lost.

c. While entering the library, readers should leave their personal belongings, sucbags, brief-cases, personal books, and parcels near the counter reserved fopurpose. However, they can carry loose papers and notebooks.

d. Readers leaving the library should allow the library staff to examine their perbelongings.

e. Readers should maintain peace in the library and should not disturb other users iway.

f. Smoking is strictly prohibited.

g. Readers should not deface, mark, cut, mutilate, or damage library material in any wanyone is found doing so, he will be charged the full replacement cost omaterial and a penalty, as decided by the Institute.

h. Mobile phones should be switched off before entering the library.

Borrowing

h. Borrowing privileges are given only to the faculty, visiting faculty, research administrative staff, students, and alumni stationed in Ahmedabad.

i. Books can be borrowed by writing the name and membership number on the book c

j. Reference or rare books and unbound issues of journals, periodicals and corporeports will not be issued out of the library under any condition.

k. Books and materials kept on reserve sequence will be issued out of the library onovernight basis on Saturdays & Sundays. It should be returned at 9:00 am the next da

l. The Institutes alumni stationed at Ahmedabad can borrow books for which the modawill be worked out.

m. Students can borrow four books for two weeks.

Return and borrow

p. The borrowers may return or renew the book on or before the due date. For renepresentation of the material along with the tickets/booklets is necessary. Renewal permitted, if a demand is pending for the material.


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q. The library can recall material after two weeks of issue. Materials to be replacereserve can be recalled any time.

r. If a book is not returned to the library when due, the borrower will be fined Rs. 1.00 peper volume. For books available for overnight borrowing only, the overdue fine will b5/- per hour. Overdue fines can be paid in cash at the counter. The library can refuissue books to a borrower having overdue books.

s. If the borrower leaves Ahmedabad and is not expected to return before the due dareturning borrowed material, s/he should return or renew such material before leavincity.

t. A borrower going on leave with or without salary, deputation, study leave, shortvacation, internships, summer vacation or extra-ordinary leave will have to returborrowed material before leaving Ahmedabad.

Non-borrowing privileges

u. Persons belonging to academic and research organisations, industries and comm

and business houses, business consultants, etc. can use the resources of the library with the permission of and under the conditions laid down by the Librarian.

Library hours

Monday to Saturday : Monday 6:00 am to Saturday 10:00 pmSunday : 9.00 am to 06.00 pm

4. Hostel rules and regulations

Students safety and security is Institutes concern. Students are therefore, requir

adhere to the following rules strictly:

a. The students staying on the campus are advised to enter required particulars iregister kept at the main gate while they go out of the campus after 8.00 pm and they come in.

b. All students must be back to campus before 11.00 pm.

c. Visitors to students must leave the premises before 9.00 pm.

d. Spouses/Fiancs/partners/relatives are allowed to officially stay on the premiseof MICA, but not in the hostel. If approved by MICA Authorities at least one weeprior to the date of arrival of Spouses/Fiancs/partners/relatives, and if availableaccommodation shall be availed in the guest house or other facilities at the ratper day per occupancy noted by the Facility and Estate Manager during thapproval process. The payment shall have to be made upfront in order to avasuch an accommodation.

g. Students are not allowed to carry mobile phones in the classroom / Lab or iAuditorium. They should keep it on switch off mode.


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h. The students are required to keep the hostels neat and clean. Their co-operationmaintenance and overall up keep is sought.

I. Noise Pollution

Use of stereo systems permissible in hostels is subject to following condition:

a) All speakers/boom boxes/loud speakers shall be turned off after 10:30 PM till 8:0AM, unless there has been a preapproved permission granted by MICA Authoritie

to operate the external speakers between these hoursb) In case you have to use the stereo systems during the hours listed in a., aboveheadphones must be used instead of external speakers.

(K) Jurisdiction

The courts of general jurisdiction located within Ahmedabad shall have exclusivjurisdiction over any and all disputes arising out of, relating to, or concerning MICA.

i. The students are urged to remember that Gujarat is a dry state. Consumptioliquor anywhere in the campus is strictly prohibited.

j. No painting/coloring on the walls of the hostel room/office/classroom windowdoors is permitted.

k. Security of student belongings is their own responsibility. The students havmake sure that they lock their rooms properly whenever they leave their rooms

l. HDFC Banks counter functions on the campus on Thursdays from 12.30 pm - pm. Students may open an account with them. They are advised not to keep tmuch cash in their rooms. If they do so, it is at their own risk.

m. A locker and study table has been provided with keys. Loss of keyssubsequent expenses of replacement of these will be borne by the student.

n. The students are required to deposit the duplicate key of their rooms withhostel supervisor. This will help him in getting the rooms cleaned.

o. The telephone extensions have been provided in the hostels as under :

CHAMPA 184CHANDNI 183

AMALTAS 182GULMOHAR 181KACHNAR 185PALASH 186PARIJAT 187CHINAR 180SILVEROAK 179

ASHOKA 401-440Care Taker (Ashoka) 444


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To make local calls, please dial 0 . Please do not use office staff phonesuch purposes.

p. Please do not carry out any modifications inside the rooms. The cost for repany damage to civil works on this account will be borne by the students.

q. Electricity is very costly in Gujarat. One unit costs Rs. 7.00. The students are adto switch off lights/fans when they go out of their rooms. For their conveni

control switches are provided outside the rooms. Wherever possible please energy and water consumption. We expect MICA students to set the trend in eand sustainable behavior. This planet belongs to all.

r. Use of electrical gadgets such as press, heater or immersion rod, etc. is not allin hostel rooms. Electrical cables provided in the rooms can take the loalighting/fans only. Use of other power consuming gadgets may lead to a short cand can be a fire hazard.

s. Please take care of the furniture provided in the rooms. In case any repairsrequired, students may inform the hostel supervisor for necessary action.

t. Each hostel block is provided with RO treated water through water cooler. The stuare advised not to waste water.

u. Painting/colouring on the walls, windows or doors of the hostel room/office/class ris not permitted.

v. Laundry facility has been provided on the campus. Please do not wash clothbathrooms of hostel blocks. Drying cloth stands are provided in each hostel blPlease make use of it. Please dont hang clothes on the verandahs of the hblocks.

w. To provide adequate time to the canteen staff to serve the students better, theadvised to adhere to the following meal timings:

Weekdays / Holidays (Rest day)

a. Breakfast 0730 - 0845b. Lunch 1300 - 1500c. Snacks 1730 - 1830d. Dinner 2000 - 2200

x. Parties/Celebrations on Campus/Hostels should be as per Institutes norms.

y. Surprise visit(s) to the hostel rooms could be made by the Manager (Estate & LogiExecutive Registrar or by the person(s) authorized by them or by the Director. Tbeing done in order to maintain discipline in the hostels.


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5. Guidelines for availing MICA hostel facili ty for the Alumni / Students / Parents

of the students

1. Alumni and parents of the students will be provided hostel facility subject toavailability. Written application will be made to the Manager (Estate & Logistics) foapproval. Minimum 3 days advance information will be required.

2. The charges will be paid in advance or at the time of confirmation of room3. There will not be any cancellation charges if a booking is cancelled.4. Food charges, transportation charges etc. will be borne by the incumbent directly.

5. Any damages to the Institutes property will be charged separately. Convireason(s) only will be entertained. If the visit is official s/he has to bring comprecommendation letter duly signed by the authorized person.

6. Personal visit(s) will not be permitted in hostel(s).7. Students seeking accommodation have to submit the details of the guest i.e. n

age, relation etc. They may have to produce photo identity card if required bManager (Estate & Logistics).

Guidelines for availing rooms by the current students during summer breaks

1. Room will be provided subject to the availability for official purpose/valid reasons(located in Ahmedabad).2. Written application has to be put with Estate & Logistics department at least a we

advance.3. Food charges, transportation etc. will be borne by the student directly.

Charges: Regular Hostel rooms. 50% concession of hostel charges (Refer feeand programme structure during the year.

Charges includes: Library, Internet, Telephone facilities.

Institute will reserve the right to cancel the booking without giving any reason,whatsoever, depending on necessity.

6. Laundry facility

Laundry facility is available on campus. Clothes will be collected daily for washingironing. Bill will be settled directly by the student.

7. Medical facili ties

Health care services for MICA students are provided by the following doctors. Stu

do not have to pay consultancy fee for minor illness. However, they will have to payany medicines prescribed by the doctor and/or for consultancy of major illness. Firsboxes are provided at: i) Mess, ii) Chotta Canteen, iii) Library, iv) Guest House, v) Gate, and vi) Administration Office


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MICA Campus Doctor on

Monday/ Wednesday/Friday/Saturday

(from 4:00 to 6:00 pm)

Dr. Tushar Kapadia (MD)/ Dr. PaulomiKapadia (MBBS)Mobile: 9824044303/9898618450

Mr. Niraj LalVice PresidentShalby HospitalOpp. Karnavati ClubS.G. Highway

AhmedabadPh: 40203000/9727750540

8. Guidelines for MICA students participating in events at other Management

Institutes

a) MICA students are encouraged to participate in the Student Management Festivals,

presentations etc. at other select prestigious management Institutes/colleges in

country. The participation has to be approved by Director / Dean.

b) One student can participate in one (or a maximum of two in special case) festivacan present a paper. If there is a paper presentation, a copy of the presentation sbe submitted to Library.

c) Students interested in participating in the events are required to fill in the presc

format available with the Deans Office (copy attached) through MCSA.

d) The form is required to be submitted along with the copy of the invletter/document received from the participating Institute/college confirming the seleto the Deans office for approval.

e) The Institute will support:-

- 3 tier A/c railway concessional fare by the shortest route.- TA/DA subject to a maximum of Rs.300/- per day.

f) Air travel is not allowed.

g) If transport is not made available, students can make their own arrangement anthe same reimbursed. They should attach a note from transport department thtransport was provided for this travel.

h) The student will declare the details of prizes won.

i) The expenditure incurred by the Institute will be refundable in the event of the stugetting reimbursement from the participating Institute/college or winning prize mon

j) Students are expected to take part in sports activities.

k) Outstanding students may be allowed to attend national/international sports events

l) All activities should be planned and indicated to the MICA Officer well i

advance. Budget for such activities should also be approved atleast a mont

prior to the activity.


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m) Any expense/s to be incurred for any activity should be known to the MICA

Officer at least a week to ten days before the event. This will avoid last minut

hic-ups and give enough time to the Accounts department for arranging th

cash / cheques.

n) No expenses will be reimbursed in absence of a proper bill / invoice.

o) Reimbursement towards local conveyance and telephone expenses relevant to

a particular activity should be forwarded on a monthly basis.

p) For purchasing any mementos / take away gift article/s kindly get atleast

quotations before finalising on one vendor / supplier. The quotations will b

verified by the MICA Officer and then place the written order.

q) All payments to the vendor should be done on deliver of the product / service

No advance payment will be made to anyone. If required a written note from

the Institute on letter head, will be provided to the vendor, to place the orde

with the terms of payment.

r) Students participating in any academic event / activity outside the Institut

should follow the guidelines as mentioned in the Student Manual. Participatio

in any such event should be indicated to the concerned authority at the Institut

well in advance. This will help plan the trip, maintain your absence record

verify your participation, etc.

s) Advance for any student activity should be cleared within 10-15 days. Only o

clearance of one advance, will a second advance be provided. Besides, thi

type of advance should NOT be utilized for direct payment/s to the Supplier

Vendor.


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Mudra Institute of Communications, Ahmedabad (MICA)

Applicat ion for Part ic ipation in Extra-curricular Act ivit ies outs ide MICA

1. Name :

2. Roll No. :

3. Batch :

4. Details of the participating Event/programme/scholarship etc.

a) Name of the organization/Institute :

b) Address

c) Title of the Event/Programme :

d) Venue

e) Date and no. of days

5. Cost of participation (a) AC rail fare (b) Conveyance (c) Boarding & Lodging (dother expense

6. Are you seeking travel support from MICA? If yes, to what extent?

(1) Yes (2) No

Request by : ______________ Forwarded by(Signature) President/Secretary

MCSA

Approved by

Dean________________________________________________________________

Result of the competitionA. (i) First Prize(ii) Second Prize(iii) Third Prize

B. Type of Prize - Certificate/Cash Price Rs. ____________

Signature (student):


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(D) Academic Calendar 2011-2012: FIRST YEAR PGDM

First TermHostel check in / Registration : 25

th/ 26

th

(Saturday / Sunday)June, 2011

Orientation : 27th

June to 2nd

(Monday Saturday)July 2011

Inauguration : July 4, 2011

Classes to begin : July 5, 2011

End Term Examinations : 19th

to 24th

(Monday Saturday)September 2011

First Term break : 24th

Sept. to 2nd

(Saturday-Sunday)October 2011

Second TermHostel check-in / Registration : 1st/ 2nd

(Saturday / Sunday)October 2011

IInd Term Classes to begin : 3rd

(Monday)October 2011

Diwali Vacation : 25th

to 30th

(Tuesday-Sunday)October 2011


to 23rd

(Friday - Friday)December 2011

Second Term break : 24th

Dec. 2011 to 3rd

(Saturday-Tuesday)January 2012

Third TermHostel check-in & Registration : 2

nd/ 3

rd

(Monday-Tuesday)January 2012

IIIrd Term Classes to begin : 4th

(Wednesday)January 2012

End term Examinations : 20th to 27th

(Tuesday Tuesday)March 2012

Third Term break : 31st

(Saturday)March 2012

Summer Internship : 1stApril t0 30

th

(Sunday Saturday)June 2012


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ALUMNI MEET DELHI : 27th

(Saturday)August 2011

SUMMER PLACEMENT WEEK : 10th

to 17th

(Saturday Saturday)Sept. 2011

ALUMNI MEET BANGALORE : 22nd

(Saturday)

October 2011

MICANVAS : 4th, 5

th& 6

th

(Friday, Saturday & Sunday)November 2011

LATERAL PLACEMENTS : 7thto 12

th

(Monday to Friday)November 2011

ALUMNI MEET MUMBAI : 26th

(Saturday)November 2011

FINAL PLACEMENT WEEK : 5

TH

to 13

th

(Monday Tuesday)December 2011

SANKALP : 20th

to 22nd

(Friday, Saturday, Sunday)January 2012

ALUMNI MEET AHMEDABAD : 3rd

, 4th

& 5th

(Friday, Saturday & Sunday)February 2012

MICA DAY : 5th

(Sunday)February 2012

LITERARY FEST : 3rd

& 4th

(Saturday & Sunday)March 2012

CULNITE FAREWELL : 28th

(Wednesday)March 2012

MICA LECTURE SERIES : 28th

10 July 2011 (Thursday)

th

8August, 2011 (Wednesday)

th

13September 2011 (Thursday)th

17October 2011(Thursday)

th

15November 2011(Thursday)

th

9December 2011(Thursday)

th

1February 2012(Thursday)

stMarch 2012(Thursday)

AWARD PROGRAMME ANDCONVOCATION : 29

th

(Thursday, Friday, Saturday)- 31st March 2012


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(E) Academic Calendar 2011-2012: SECOND YEAR - PGDM

Term - IVHostel Check-in & Registration : 2

nd/ 3

rd

(Saturday/Sunday)July, 2011

IVth Term Classes to begin : 5th

(Tuesday)July, 2011


to 24th

(Monday Saturday)Sept. 2011

Fourth Term break : 24th

Sept. to 2nd

(Saturday-Sunday)Oct.2011

Term VHostel Check-in & Registration : 1

st/ 2

nd

(Saturday / Sunday)October 2011

Vth Term Classes to begin : 3rd

(Monday)October, 2011

Diwali Vacation : 25thto 30

th

(Tuesday Sunday)October 2011

Final Placements Week : 5th

to 13th

(Monday Tuesday)December 2011

End term Examinations : 19th

to 23rd

(Monday Friday)Dec., 2011

Fifth Term break : 24thDec. 2011 to 3

rd

(Saturday Tuesday)

Jan.2012

Term VIHostel Check-in & Registration : 2

nd/ 3

rd

(Monday / Tuesday)January 2012

VIth Term Classes to begin : 4th

(Wednesday)January 2012

End term Examinations : 5th

to 9th

(Monday Friday)March 2012

Dissertation (Tentative dates)

Registration form : 12th

Student-Guide Registration form : 14September, 2011, Monday

th

Proposal submission : 14October, 2011, Friday

th

Progress Report 1 : 15November 2011, Monday

th

Progress Report 2 : 12December 2011, Thursday

thJanuary 2012, Thursday

Submission of Final Dissertation Thesis : 20th

February 2012, Monday

Assessment Board meeting & Finalization : 19th

Finalization of resultsMarch, 2012, Tuesday


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(F) LIST OF HOLIDAYS (2011-2012)

Month Date Day Occasion

AUGUST 15 Monday Independence Day

31 Wednesday Idul Fitr

OCTOBER 02 Sunday Mahatma Gandhi Jayanti

06 Tuesday Dushera

26 Wednesday Deepavali

27 Thursday New Year

28 Friday Bhai Duj

NOVEMBER 10 Thursday Gurunanak Jayanti

DECEMBER 25 Sunday Christmas

Note: In the event of any change in the date(s) of the above holiday(s) announced by theGovernment of India through the media, (TV / AIR / Newspapers etc.) depending upon visiof Moon, the Institute may declare such day(s) as holidays.


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(G) Core Faculty

Arbind Sinha, (Associate Director and Dean)M.Sc., Ph.D.

Dr. Sinha has worked in the field of development communication for nearly thee decadescoordinated a number of studies dealing with science-society-technology interface incl

Satellite Instructional Television Experiment (SITE), Kheda Communication Project, Interatele-teaching, Jhabua Development Communication Project, and Disaster Warning.

After serving Space Applications Centre ISRO for more than 22 years holding vaimportant positions, he opted for voluntary retirement from the Govt. of India and joineProfessor, TALEEM Research Foundation, Ahmedabad. For two years Dr. Sinha workeCommunication Advisor to the Royal Danish Embassy, New Delhi on their health sprogrammes, especially Danish Assistance to National Programme for Control of BlindnHis major involvement has been in the field of rural communication, health communicationdisaster communication.

He has contributed two books, co-edited other two books and published about two dpapers in books and journals of national and international repute.

Pradeep Krishnatray (Dean Research)M.A., Ph.D.

Specialisation in Mass Communication, Prof. Krishnatray has taught for twenty two yeaBowling Green State University, Hyderabad Central University, Sagar University, MP, OsmUniversity. He has two books and fourteen research publications to his credit. Heextensive research experience and has attended many international conferences. HeEditor of MICA Communications Review, an international blind refereed journ

Communications and Communications Research. Presently, he is the Dean ResearMICA.

Rajneesh Kr ishnaM.A., Ph.D.

At MICA, he has been teaching Consumer Behaviour, Research Methodology, QualiResearch Methodology and Statistical Methods in Data Analysis. He is head of the MarkResearch Academic Area and MICA. He was earlier the Associate Director, Drishti StraResearch Services Pvt. Ltd. Mumbai. Formerly, he was Dean (Research) at MICA.

Heading the Rural Research Cell, Drishti, he participated in the formulation of corporate pdecisions, quality and cost control of research projects. He helped clients to develop stratbased on information from marketing research to achieve marketing goals. He has preseand published papers in various seminars and journals. His areas of interest are OccupaMobility and Process of Stratification in Urban Community, Consumer Behaviour and BSocialisation.


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Shubhra P GaurM.A., D Phil (Psychology)

Dr. Shubhra P.Gaur has a D.Phil in Psychology from the University of Allahabad and ha

twenty years of research and teaching experience.She has been a recipient of UG

Fellowship for her doctoral work. She has been at Mudra Institute of Communication

Ahmedabad (MICA), India for ten years and has held many key administrative positions i

the institute including that of Admissions and Gender Equality and Anti Sexual Harassmen

Committee. She is currently the Chairperson of General Management Area. Before joinin

MICA she has taught at the University of Delhi and has been a visiting faculty at the IIM

Ahmedabad, IPMG Gandhinagar, MGLI, Ahmedabad. She is the Editor of Journal o

Creative Communication since 2009 which is a Sage publication. She has severa

publications in the area of gender issues, psychosocial competence and work relate

stress, interpersonal and internal communication and creativity. Her teaching areas ar

personal, interpersonal, group and organizational dynamics, creativity, stress and cros

cultural and gender issues at workplace.

Hemant C Trivedi

MBA, Ph. D.

Dr. Trivedi is Professor in the Marketing area at MICA having joined in 2004. Before joMICA, he was with Bhavnagar University, Department of Business Administration, since

After completing his Post Graduation in Management in 1983, he joined his family businemanufacturing and marketing of pumps and pumping systems. Dr Trivedi has more thayears of experience in running and guiding small scale industries in manufacturingmarketing of industrial and consumer products and services. He has been actively involvconsultancy to a variety of industries. He has academic administration and consexperience of more than 15 years. As a Ph D guide at Bhavnagar University he has prodthree PhD graduates and is currently guiding three doctoral scholars with CEPT Univ

Ahmedabad and KSV University Gandhinagar. He has attended QIP Programs at IIT PIIM Indore; XLRI Jamshedpur and other training and development programs. He is alsFDP Alumni of IIM Ahmedabad. He has to his credit a number of training and developprograms for industry and academia as coordinator and core faculty. His areas of int

include Retail Promotions, Strategic Retail Management and Customer PsychologConsumer Behavior.

Rita KothariPh.D., M.Phil.

Dr. Kothari has about twenty years of teaching experience in the area of humanities. She ithe author of Translating India : The cultural politics of English (Cambridge Universit


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Press, New Delhi) and The Burden of Refuge : The Sindhi Hindus of Gujarat (OrienBlackswan, New Delhi). She has co-edited Chutnefying English : The Phenomenon oHinglish (Penguin India, 2011) and Decentring Translation Studies: India and Beyond (JohBenjamins Press, Netherlands). She is the translator of Modern Gujarati Poetry : Selection (Sahitya Akademi, New Delhi) Speech and Silence : Literary Journeys by GujaraWomen (Zubaan, Delhi) and Unbordered Memories (Penguin India). Recipient of severainternational fellowships and awards, Kothari has traveled widely as an invited speaker tmany univeristies in the world. She is currently completing a manuscript on Indo-Paborderland communities. Kothari is Professor and Head, Communications Area at MICA.

Subhash TendleG.D.

Subhash Tendle is Head, Crafting Creative Communications Course at MICA. He is J J SAlumnus and former Creative Director at FCB-Ulka.

He has 35 years of experience in the Advertising industry, has practically worked on aevery type of product category. A variety of brands like godrej, Ceat Tyres, Crompton GreCiba, Amul, Captain Cook, Nerolac Paints, ITC Hotels, Compaq, Wipro, Castrol, BoDyeing, State Bank of India, Punjab National Bank and Zandu to name a few.

He also has illustrated childrens books like Pandava Princes, the Mahabharat for chitrakatha publishers.

In the last decade or so of his career at FCB-Ulka he was involved in training the new recruthe agency, so after formally retiring, it was natural for him to get associated himself wiacademic institution. At MICA, now he sells hope instead of soaps. Helps design careeVisual Communications. Apart from teaching at MICA, he is also involved in the activitieholding workshops, Consulting, Mentoring, designing etc.

A.F. Mathew

M.A., Ph.D.

Dr. A.F. Mathew is presently Associate Professor in Communications and Media Area at MHe has been teaching full time for over a decade. He has also worked on various human issues with CPDR, Mumbai during the period (1996-2000). He has a Ph.D. degree in SSciences from the Tata Institute of Social Sciences (TISS). He has also done short certificate courses at the Film and Television Institute of India (FTII), Pune and SAKathmandu.

Dr. Mathew has published academic articles and reports on a variety of issues pertainimedia, development and human rights. He has done field work in the area of human violations in various parts of the country. He has also presented papers in various National seminars in Social Science and several international conferences. He is wpublished in several academic journals of repute. He has also been visiting faculty at the IInstitute of Management (IIM), Kozhikode and National Institute of Design (NID), AhmedaHis areas of research and teaching are: Development/Political Communication, Film StuCulture studies, Mass Communication Theory, Television Studies and Sociology.


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Ani ta Basal ingappaMBA, Ph.D.

Dr. Basalingappa, has been teaching in MICA since 2004. She has a Bachelor of Sc(Honours) degree in Mathematics, MBA in Marketing and Ph.D. in Relationship MarketingKarnatak University Dharwad, India. She has been in academics since the last 15 years abrief stint in the advertising industry. She worked on Introducing Common Market IdentitiJudge Business School and Sidney Sussex College, University of Cambridge, UK as a SFellow in Marketing in 2008. She has teaching, research and consulting experien

Relationship Marketing, Marketing Metrics, Marketing Strategy and Simulations. Scurrently Associate Professor and Chairperson, Marketing Area.

Rasananda PandaM.A., Ph.D

Prior to joining MICA, Dr Rasananda Panda was working as an Associate Professor iEconomics Area at School of Petroleum Management, a constituent School of PDeendayal Petroleum University, Gandhinagar. He was also Chief Economist (on contraGujarat State Petroleum Corporation (GSPC) a Govt. of Gujarat undertaking during the pOctober 2009 to September, 2010. Earler he was also with MICA (2202-2007) as Asso

Professor in the area of Business Economics and Finance at MICA. He started his careerTrainee Academic Associate in the Economics area of IIMA and worked there for three yHe was a Lecturer and Senior Lecturer for five years with P.G. Centre for Management Stof Gujarat University, Ahmedabad. Dr. Panda is a Ph.D. in Applied Economics from University, Orissa. He specializes in Macroeconomics and Applied Econometrics. His rareas of interests are in studying the dynamics of business and economic environment ofalong with other emerging markets, researching the issues relating to Gas Pricing and PoEconomy of Oil. Other academic interest includes econometric analysis of consumer behmodels and economic analysis of Integrated Marketing Communications industries espemedia and advertisement. He has also developed some kind of preliminary Brand ValuModel (quantitative) for some of the Indian companies purely for academic purpose. Heparticipated at number of advanced level courses in Econometrics and EnvironmEconomics at Indian Statistical Institute, Kolkotta. A regular resource person to diffexecutive/management development programs relating to business environment, forecaand data analysis, Dr Panda is a visiting faculty to a number of Universities and ManageInstitutes in India.. He has participated and published several research based and thepapers at University and National Level seminar proceedings, journals and some chapteedited books on Environmental Economics. He has also provided the required consadvice (project basis along with other faculty after leaving IIMA) to IIMA, Planning CommisGovt. of Gujarat( dept. of health, dept of energy) CRISIL, IDFC, Co-ordinates, IL&FS to nafew in the field of infrastructure related issues. A vivid reader and analyst of post independpolitical and economic history of India, Dr. Panda is contemplating to pursue his D.Litt (doctoral) at Utkal University on the topic Political Economy of Policy Making in Orissa1936. Since last four years he has been lecturing on Energy Economics, InfrastruEconomics and Hydrocarbon Management covering topics like gas pricing in India, Econof Oil and Gas Sector, Geo-politics and Indian Energy Sector, Carbon Markets and reissues pertaining to energy sector at various Institutes and corporate training programmes.


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Shailesh R. Yagnik

M. Lib & Inf. Sc., Ph.D.

He has 30 years of experience in the field of Library & Information Science and Ph.Information Management in the Advertising Industry in India. He had worked with SaraResearch Centre (SRC), Operations Research Group (ORG), and EntrepreneuDevelopment Institute of India (EDII). He is a visiting faculty member at Gujarat Univ(Ahmedabad), Sardar Patel University (Vallabh Vidyanagar), and Indira Gandhi National

University IGNOU (Ahmedabad) and invited by various universities as resource persUniversity Grant Commission (UGC) training programmes. He had worked for BConsultancy Group (BCG) and Sardar Sarovar Narmada Nigam Ltd. (SSNNL) as a consuHe has compiled more than 200 product information reports (compilations) for vaorganizations. He has presented papers in national and international seminars conferences. At MICA he is heading Knowledge Exchange and Information Centre and acinvolved in information literacy programme.

Dr. Falguni Vasavada-Oza

MBA, Ph.D.

A double gold medalist with an experience of 12 years in teaching functional aremanagement and marketing to undergraduate and post graduate students. She has cleUGC-NET exam and successfully completed Faculty Development Programme in Manageat IIM-A. Prior to joining MICA she has worked with State University and has completePh.D. in Advertising. She has presented papers in national and international conferences apursuing joint research in Advertising, Consumer Behaviour and Account Planning. At she teaches Marketing, Advertising and Account Planning and also runs an online progra

Advertising Management & PR.

Mini MathurMBA, Ph.D.

Dr. Mathur is a Management Graduate and did an aAdvanced Diploma in Retailing from CGuilds, UK.

Her previous work experience spanning over eight (Twelve) years includes Sales & MarkResearch, Training and Academic assignments in various leading organizations. Shecompleted her doctoral studies, understanding the formats that would be successful in Foher doctoral study was on 'Formats in Food & Grocery Retailing in India' Grocery retailiIndia.

Varsha JainMBA, Ph.D.

She has completed her PhD in advertising and MBA in marketing. She has receiveawards from teaching and research from ICFAI. She has presented 16 research papers ilast 3 years at national and international conferences like AMIC (Asian Media Informatioand Communication Centre NTU, Singapore), IIM Indore, IMT Ghaziabad ICFAHyderabad etc. Her papers were among the best papers at many conferences and gopublished by the conference organizers like AMIC (2009). She has 18 publications i


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international, national and trade journals and book chapters to her credit in the last 3 yearand 4 papers are accepted for publication by Young Consumers (Emerald UK JournalMedia Asia (NTU, Singapore) etc. She reviewed papers for Vikalpa (IIM-As journal) anbook chapters for Oxford University Press. She is also reviewing abstracts and papers fo

AMIC since three years.

Kallol Das

MBA, Ph.D.

Kallol Das is a B.E. (Mechanical) from REC, Surat (now NIT, Surat). Besides this, he dihis MBA (Marketing) and PhD from the Department of Business & Industrial ManagemenVeer Narmad South Gujarat University, Surat.

He has 5 years of industry experience having worked in multinationals like Caltex and GuOil. During this period, he also worked as a consultant in the area of Brand Managemenand Customer Relationship Management (CRM). He has been a management teacher foaround 8 years prior to joining MICA. He has authored 7 research publications in nationalevel journals and 2 papers in international journals. He has also served as a reviewer foprestigious international journals. His book on CRM (foreworded by Raman Roy) was rate

Very Good by Indiatimes.com. He has delivered talks on CRM at the British CounciMumbai & Kolkata, ICFAI Business School, Bangalore, etc. He has conducted MDPs foseniors managers of Reliance Industries Ltd. His research interests include servicemarketing, relationship marketing and marketing education. He is also a film maker and fiction writer.

Saumya PantM.A., Ph. D.

Dr. Saumya Pant got her Ph.D. from Department of Communication Studies at OhiUniversity, Athens, U.S.A. in Mass Communication for Social Change and Gender an

Health Communication. For the last two years, Dr. Pant and has taught at Department oCommunication and Journalism at University of New Mexico, Albuquerque, New MexicoU.S.A. Her areas of expertise are gender and health communication, mass communicatiofor social change, critical cultural inquiry, and transnational feminisms. Her understandinof communication theory emanates from her experiences in the field. She believes thatheory leads the way to practice and lessons learned in the field help shape theory. Shhas worked with indigenous communities and has learned to privilege local knowledge. Herecent research focuses on the emergence of India as a global centre for fertility tourismShe is looking at the stories of surrogacy as told by the surrogates in Gujarat and explorehow the surrogates are discursively negotiating their new identities in their traditional rolesIn the past, she has studied the impact of mass media programs on the lives of youn

women in a conservative Indian community. From a feminist perspective, she studied thways these young women enact empowerment in their private and public spaces.

Rohit H. TrivediMBA, Ph.D

Dr. Trivedi has completed his M.Com. (B.M.-Marketing), M.B.A.(Fin.), U.G.C.-N.E.(Management) and Doctor of Philosophy (Ph.D.). He has more than 7 years of teachinexperience and more than 5 years of administrative experience of academic institution.


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Dr. Trivedi has also received Commonwealth-AMDISA International Post DoctoraFellowship 2008 for his Research Project on Entrepreneurial Career intention anconstraints among Final Year Management Post-Graduates in India, Singapore anMalaysia : A Comparative Study. Dr. Trivedi is the 3

rd

academician from India to get such prestigious fellowship.

Dr. Trivedi has published 3 research paper in peer-reviewed international journals like IJBand IJTE. He also has 3 book chapters to his credit. With this, he also has 6 articlepublished in the magazines of national repute. He has presented papers in 15 seminarand conferences of national and international level. He is recipient of Best Research Pape

Award in 8th

International Entrepreneurship Forum organised by University of EssexOECD and LEED at MICA, Ahmedabad.

Dr. Trivedi has attended two Faculty Development Programmes on Research Methodolog(EDII and Ganpat University), one FDP on Entrepreneurship Development (EDII), two FDon Case Teaching and Case Writing (IIM-K and CESBM, Jaipur) and on InformatioTechnology and Business Excellence(LBSIMS, New Delhi.)

His current Teaching and Research Interest are Entrepreneurship, Marketing Managemenand Business Research Methodology.

U T Rao

MBA, PhD (Pursuing)

He specializes in Managerial Accounting, Financial Management and Socially ResponsiblEntrepreneurship. He started his academic career as an Academic Associate in thBusiness Policy area of IIM-A and had worked with several academic institutes of reputeHe has also worked in the industry as Head of Finance and Deputy Director for SensInternational (India) for 5 years. He also serves on the board of Shrey Multifacility, SunseBoulevard Cinemagic, Solitaire Remedies and MTR Technologies.

Ashutosh DuttB.E., PGDM

Ashutosh has extensive experience in Marketing Research and Data Analytics anhas worked with clients like Novartis, Microsoft, BCG etc. He also has almost 3 years oexperience with IT industry. He has a B. Tech.(Mechanical Engineering) from MNNIT

Allahabad and PGDM (C) from MICA. His teaching and research interests lie in the fieldof marketing, marketing research & analytics and data modelling. Mr. Dutt is an AdjuncFaculty in Marketing Area at MICA.

Harmony Siganporia

M.Research

Harmony Siganporia has recently joined MICA as an Associate Faculty member inCommunications and Media Area. Prior to this, she has taught courses in Indian WritiEnglish and Technical Writing at Dhirubhai Ambani Institute of Information and Communic


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Technology (DA-IICT), and M.A. classes in English Literature at St. Xavier's CoAhmedabad. She is also a freelance journalist and photographer who writes for DNA, TehJet Wings, Design Today and other publications. Apart from this, she is also a musicianplays with Purple Flower, Ahmedabad's oldest rock band.

She has a B.A. in English Literature from St. Xavier's College Ahmedabad (2002), aMaster's by Research (M.Res) in English and Cultural Studies from the University of Hull,(2004). She is currently pursuing her Ph.D. (2009- ), and is registered at CEPT Universithe same.

Her areas of research interest include but aren't limited to the 'Language' of social refolate19

th

Century western India, Ethnomusicology, Parsi Theatre, Gender Studies, SemiFrench Symbolism, Indian Writing in English, and the History of the Indian-English Press.

KGK Pillai, (Executive Registrar)MBA, PGCPEM, NLP

Mr. Pillai joined MICA in 1994 and is currently the Executive Executive Registrar - MICA. to joining MICA he offered his services at Entrepreneurship Development Institute of (EDI), Ahmedabad in charge of academic programmes from 1983 to 1994. As ExecuPersonnel Management and Industrial Relations at GL Rexroth GmbH Ahmedabaoffered his services from 1973 to 1983.

With over 36 years of experience in Industry and Academics Administration, with a Bachelors degree in English language and Literature and Masters degree in Bus

Administration, he is certified Trainer in Neuro Linguistic Programming (NLP). Besideholds a Post Graduate certificate in Entrepreneurship Management the prograconducted by Commonwealth Fund for Technical Co-operation (CFTC) and EDII. Mr. PChairperson of the AKS Education Trust and consultant to a number of Management InstiHis interests are in curriculum design and development, Institute development, stuguidance and counse

Student Manual

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