STREAMLYN ACADEMY OF DIGITAL MARKETING Google Adwords, Search Ads and Pay Per Click (PPC) ad model....

STREAMLYN ACADEMYOF DIGITAL MARKETINGWe Create Future Marketers

COURSE MODULESSTREAMLYN ACADEMY www.academy.streamlyn.com

PROGRESSIVEDIGITAL MARKETING COURSE DURATION: 120 Hrs / 3 Months

www.academy.streamlyn.com

01| Streamlyn Academy Of Digital Marketing Course Description

In this module you will learn in detail about the evolution of Digital Marketing and understand the basics of Digital Marketing. You will also study about the various channels of Digital Marketing and know how the world of Digital Marketing works.

Basics-Evolution of Internet-Overview of Marketing-What Is Digital Marketing-Evolution of Digital Marketing-Channels of Digital Marketing-Marketing in The Digital World--Global Trends in Digital & Annual Spend-Digital Channels-Paid, Owned and Earned-Job Prospects in Digital Marketing-Device, Browser, Cookie




In this module, you will learn step by step how to create a responsive website from scratch using WordPress. You will go through the entire process, from buying a domain, getting a hosting and installing it through WordPress. You will also learn about how to optimize your blog and how to create unique and engaging blog posts

Web Hosting &Blogging -Domain-Website Creation-Web Hosting-Blogging-WordPress



In this module, you will be taught about, how to acquire Data Ana-lytics being Digital Marketing Professionals. You will learn how to check the performance of the website by analyzing the given data. You will also study how to summarize the data and about the vari-ous tools used by Digital Marketing Professionals.

Data Analytics-Landing Page Optimization-Sitexml-Heatmap-Keyword Strategy-Google Analytics-Alexa--Similar Web-SEMRUSH-Majestic-Ahrefs



This module consists of various Marketing Metrices and how to effectively and efficiently use these metrices to optimize your Digital Advertisement Cam-paigns. You will study how to analyze these metrices and how to determine the performance of your Digital Advertisement using these Advertisement Metrices.

Advertisement Metrices-Impressions-Clicks-CTR-Conversions-Attribution-User Engagement


In this module you will learn about the process of tracking consumer behavior and study about the user flows on websites. You will learn how to analyze and use this data to improve the consumer experience. You will also learn about various tools, such as, Pixels and Google Tag Manager that are used by pro-fessionals to track and analyze user flows and patterns.

Data Tracking &Behavioral Analytics

-User Behavior-User Tracking-Pixel Types & Tracking- All About Pixel-Google Tag Manager



In this module you will learn How to get your website to rank on various search engines and internet browser such as Google Chrome, and how to drive organic traffic to your website. You will also learn about keywords, and their importance and how to carry out an advanced keyword research task. You will, in detail study about Google Adwords, Search Ads and Pay Per Click (PPC) ad model.

SEO & SEM(Search Engine Optimization & Search Engine Marketing)

-Search Engine-Indexing-Deep Web-HTTP Vs FTP-robot.txt-Meta Tags--SEO-Site linking & Backlinking-SEM-PPC-Google Keyword Planner-AdWords



In this module, you will be taught about the Double Click Bid Manager, which is Google's Demand Side Platform (DSP) that offers agencies, trad-ing desks, and advertisers access to the world's most exclusive collection of display, video, and mobile inventory available in real-time. You will also learn how to create a Programmatic Ad Campaign, carry out targeting techniques for optimizing the campaign.

DoubleClickDigital MarketingSuite -Ad server/Ad serving-Double Click for Publishers (DFP)-DoubleClick Bid Manager-Other DoubleClick products



In this module, you will learn in Detail about various Marketing Channels. You will learn how to create a YouTube Channel and how to monetize the YouTube Channel. You will learn how to plan and execute marketing campaigns on various social media plat-forms. You will also be engaged in content marketing and study the relation between affiliate marketing, content marketing and social media marketing.

Multiple MarketingChannels-YouTube Channel & Monetization-Affiliate Marketing-Email Marketing-Content Marketing/Paid/Unpaid-Social Media Marketing/Management-Online Reputation Management



In this module, you will learn about Google AdSense which is a Google prod-uct that provides a way for website owners to earn money from their online content. The ads are created and paid for by advertisers who want to promote their products.

Promoting &Monetizing Websites& Mobile Applications

-AdSense-AdMob



In this module you will learn about how any brand or organization, plan their digital marketing campaigns and what goes in curating and implementing an entire digital marketing campaign.

Understanding Sales ThroughDigital Marketing

-Sales Cycle-Media Planning



In this module, you will be taught about the various digital advertising chan-nels of advertising from display ads to native ads. You will also learn the entire process that goes into the creation of these ads.

Digital Advertising Channels

-Display-Mobile-Video-Native-In-Image-Rich media--Text Ad-Creatives


012 | Streamlyn Academy Of Digital Marketing Course Description

In this module you will learn in detail about the entire process of Real Time Bidding (RTB). The process of bidding of ads or auction process, to serving of ads to the consumers, how the entire process works using real time data.

Real Time AdvertisingTechnology and Platforms

-Real-Time Bidding (RTB)-Demand Side Platform (DSP)-Supply Side Platform (SSP)-Bidder



In this module you will be taught about viewability and types and quality of traffic in digital marketing. You will also learn in detail about the importance of serving the right ad, to the right consumer at the right time to maximize the conversions.

Tracking & Trafficking

-Viewability-Maintaining Traffic Quality-Ad Operations



In this module you will learn in detail about various Data Management Plat-forms used in Programmatic Advertising and about various types of real time data used in Programmatic Advertising. You will also learn about remarketing, how remarketing works and understand the importance of remarketing in the field of digital marketing.

Data Warehouse forPublishers and Sellers

-Data Management Platforms (DMP)-1st Party/3rd Party Data-Remarketing/Retargeting-Integrations -Connections(S2S/API/RTB/SDK/Tags)



In this module you will learn how to create, implement and manage a Digital Marketing Campaign. You will track how a company uses these channels to drive engagement, conversions, traffic, or revenue.

ManagingA Campaign

-Campaign Management-Account Management



In this module you will learn how to create, implement and manage a Digital Marketing Campaign. You will track how a company uses these channels to drive engagement, conversions, traffic, or revenue.

Internship &Interview training

-Aptitude training -Interview preparation-Preparing your CV-Mock Interviews-Presentation skills-Communication Skills



In this module you will learn the basics of HTML and how to create a responsive webpage using HTML.

Extra Skill SetProvided to StudentsHTML Website Designing using HTML. Basic HTML TagsCreating ListsCreating TableImages in HTMLImages in HTMLMaking a web page responsiveMeta tags in HTMLFormsHyper referencesCascading Style SheetsBasics of Java Scripts Event Handling in HTML Event Handling in HTML Optimizing HTML web pages



In this module you will be introduced to Creative Designing and the tools used by Professionals for Creative Designing.

Extra Skill SetProvided to StudentsMicrosoft Office Microsoft power point Excel for reporting Using Excel Functions in Excel Aggregate functions String functions Mathematical functions Pivot Table VLOOKUP HLookup Linking worksheets

Creative Designing Idea/Concepts of Advertisements Designing advertisements using basic designing tools


019 | Streamlyn Academy Placements

Following are Few Companies OurCandidates are CurrentlyWorking in:


Contact:Mobile No: +91 9883790299Website: academy.streamlyn.com

STREAMLYN ACADEMY OF DIGITAL MARKETING Google Adwords, Search Ads and Pay Per Click (PPC) ad model....

Documents

Transcript of STREAMLYN ACADEMY OF DIGITAL MARKETING Google Adwords, Search Ads and Pay Per Click (PPC) ad model....