Search Engine Marketing Overview
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Transcript of Search Engine Marketing Overview
Digital Media Marketing CampaignSearch Engine Optimization and Social Media Marketing
An incredible plan that integrates Social Media & Search
And takes all the complexity out of it
Online Credibility &
Brand ExposureLead Generation
Prospect & Client
Communication
Execution – Competitive Analysis
• Who are your Top 10 competitors?
• What is their internet strategy?• How can I compete?• What are my prospects searching
for and how are they going to find me?
What you need to know to get in front of your competition!
Execution - Keyword Research
SEO Execution – Link Building
• On Page/Off Page• Social Networking• Social Bookmarking• Blog Linking/Commenting• Article Marketing • Directory Linking • Press Releases • Video Marketing
SEO Landscape…
LowValue
HighValue
Keyword stuffing
Link tradingAutomated content generation
Automatedblog spam
IP cloaking
Press releaseoptimization
On pageoptimization
Parasite hosting
Injected links
Paid directorylink building
Do followblog comments
Wikipedia linksSearch enginesubmission
Spam reportingcompetitors
DMOZ, Yahoosubmission
Metakeywords
XML Sitemapcreation
Vertical searchtargeting
Keyword research
Rewriting dynamic URLs
Embedded widgets& badges
Viral contentLinkbaitPageRank sculpting
Internal linkarchitecture
SEO going forward…
LowValue
HighValue
Keyword stuffing
Link tradingAutomated content generation
Automatedblog spam
IP cloaking
On pageoptimization
Parasite hosting
Injected links
Paid directorylink building
Do followblog comments
Press releaseoptimization
Wikipedia linksSearch enginesubmission
Spam reportingcompetitors
DMOZ, Yahoosubmission
Metakeywords
XML Sitemapcreation
Vertical searchtargeting
Keyword research
Rewriting dynamic URLs
Embedded widgets& badges
Viral contentLinkbait
PageRank sculpting
Internal linkarchitecture
Execution – Social Media Marketing
Develop a strategyClaim/setup local & social pagesCreate a stream of quality contentManage social media pagesMonitor & improve reputationEngage & respond to customer/fansOptimize it all for search enginesTrack & analyze results
We do ALL of this…while you run your business!
Contact Us Gregg [email protected]://www.WSIQualitySolutions.com