Strategies for Developing and Implementing a Successful Strategic/Business Plan Affiliated Programs...
Transcript of Strategies for Developing and Implementing a Successful Strategic/Business Plan Affiliated Programs...
Strategies for Developing and Implementing
a Successful Strategic/Business Plan
Affiliated Programs 19th Annual MeetingOctober 27, 2009
595 Haddon AvenueCollingwood, NJ 08108856.858.3800 / 856.858.3801 (Fax)www.strategichealthalliance.com
Presented by:Jo Surpin President
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What is a Strategic Plan / Business Plan
Framework for aligning financial drivers (budget) with strategic initiatives.
Where organization is going over next year or longer How it’s going to get there. Mechanism to evaluate effectiveness of strategies. Opportunity to review industry trends and issues.
Strategic Planning - 3 to 5 years
Business Plan – Annually
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Benefits of Strategic Planning
Define the purpose of the organization Establish realistic goals and objectives consistent with the
mission Communicate goals and objectives to organization’s
constituents Provide a base to measure progress
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Planning Cycle
Create/Review Mission /Vision
Develop Annual
Objectives
Conduct Review
Establish 3-5Year Objectives
Implement Plan
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Planning Process/Approach
Clearly define the target audience Determine requirements in relation to the contents Type of plan - level of detail Map out the plan's structure (contents page) Decide on the likely length of the plan Identify all the main issues to be addressed Determine who should be involved in process How many meetings? Facilitator? SWOT analysis
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Plan Components
Mission
Vision
• Description of how organization will operate and how patients will benefit
• May include values that are considered priorities
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Plan Components
Mission
Vision
Goals
Objectives
Strategies / Measures
• The method needed to reach an objective (tactics)
• Metrics used to show progress, measure success, or identify areas that need focus
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Business Plan: Integration with Strategic Plan
Other Service Line
Other Service Line
Joslin Center
Strategic Plan
• Center mission consistent with overall mission
• Develop specific Center goals, objectives, strategies, metrics etc
• Financial performance consistent with budget
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Business Plan Outline
Executive Summary Overview Background
– Current Trends
– The Market Competitor Analysis
Strategic Planning - 3 to 5 years
Business Plan – Annually
Operations Management and Administration Strategic Goals Marketing Plan Financial Projections Implementation Plan
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Components
Overview/Background
– Trends
– Utilization/Incidence
– Projections
Competitor Analysis
– Other programs
– SWOT
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Components (continued)
Operations– Programs– Accreditation– Coordination
• Hospital• Physicians• Community
Management Team and Personnel– Physicians – Director– Educators– Other staffing
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Components (continued)
Strategic Goals
– Consistent with Strategic Plan Goals
– Tactics/Action Plan
– Time Frames
– Measurable
Marketing Plan
– Consistent with Strategic Goals
• Physicians/Office Staff
• Hospital
• Community
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Components (continued)
Financial Projections– Consistent with Budget– Consistent with Marketing Plan– Reporting mechanism to track
Implementation Plan/Measures– Timeframes and Accountability– Ongoing monitoring– Measures
• Financial measures• Quality measures• JARS data
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Summary
Coordinate strategic planning and business planning Identify and clarify what success would mean Review progress and update plan to reflect current market A “rolling plan” benefits the organization Synch the plan with the budget cycle so strategies are aligned with
financial goals Coordinate efforts with hospital or health system, where appropriate
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Contact Information
Jo Surpin
President
Strategic Health Alliance
595 Haddon Avenue
Collingswood, NJ 08108
856.858.3800 ext 205
hb\sha\project\1199\Joslin – SHA Strategic Planning 102709.doc