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Business Transformation Management and Marketing Consultants

Welcome to a presentation on

Business Transformation and a

Management and Marketing Consulting company

With offices in Bangalore and Chennai, India,

And a corporate, SME and start-up client base footprint across India, the Middle East and Asia.

Strategic Management Consultants is a

Vision Statement Our Vision is focussed on Consulting

Excellence and in meeting the Strategy Challenge in the complex and rapidly evolving Indian, Middle East and Asian markets.

MissionStatement Our Mission  is to help SMEs, new start-up

clients and corporates cultivate a continuous improvement culture; and guide these businesses towards business excellence.

About us – Vision and Mission

We offer a wide range of consulting services in

Management Strategy, Strategic Marketing, and Cost effective services of a Chief Marketing

Officer ( CMO )

SMC – Products and Services

We provide Business Transformation consulting services for

Industrial Products Speciality Chemicals Automotive Dealerships IT CSR

SMC – Clients and segments

Management Strategy Consulting is the practice of

Helping organizations improve their performance, Through the analysis of existing business problems and Development of plans for improvement.

Strategic Management Consultants provide

Organizational change management assistance and strategy development.

Guide in the identification of problems, Which form the basis for recommendations for more effective or

efficient ways of performing business tasks.

Management Strategy Consulting

The Three Goals of a Management Strategy Consulting

Develop Strategic Plans, Business Plans and Annual Plans

Ensure Successful Implementation and Strategic Change

Build and Sustain High Performance (Year after Year)

Management Strategy Consulting

Products and Services

Management Strategy,

Strategic Marketing, and

The CMO program

Strategic Management Consultants

The marketing problem

We have something not just to sell, but to market.

Our customers are spread out far and wide across the country and across the world and don’t even know we exist.

And when they do, they need to be convinced that buying from us makes better business sense than buying from the competition.  

Marketing’s job is to build a product, service or an experience with a compelling story, and reach it to various audiences in ways that are interesting and relevant to these audiences.

Strategic Marketing Consulting

Our Marketing Strategy Consulting practise includes :

Client engagement Market entry strategy Market segmentation Competitive market positioning Customer retention The pricing advantage Competition and growth

Marketing Strategy Consulting

Our Marketing Strategy Consulting practise includes ( cont . )

Product strategies Customer service strategy Channel strategies Improving sales, profitability and

productivity Restructuring marketing organisation and

capability building Talent management

Marketing Strategy Consulting

Products and Services

Management Strategy,

Strategic Marketing, and

The CMO program

Strategic Management Consultants

Outsource a Chief Marketing Officer ( CMO )

Most companies already outsource some of their marketing.  But for SMEs and start-up companies, outsourcing can also solve another problem—that of not being able to attract and retain the right senior talent.  A full time senior marketing hire in India costs around Rs 40 lakhs in salary alone. Outsourcing the CMO can reduce this cost without affecting the quality of the work.     Having an outsourced CMO enables the company to hire the right expertise for the job at lower than full time cost. And to pay for it only till needed.

The CMO program

Benefits of outsourcing a Chief Marketing Officer for SMEs, new start-up businesses and corporates

It’s cheaper than hiring a full-time marketing hire and more flexible. There are no recruitment costs, no long-term commitments or

associated costs such as sick pay, holidays etc A consultant brings a wealth of experience and an ability to "hit the

ground running" .   Packages can be tailored with business and budgets in mind.  Frees up the CEO / Top Management time from marketing tasks, to

focus directly on running the business.

The Strategic Management Consultants CMO program can assist in increasing overall sales, reduce unnecessary costs, improve final profits and achieve real growth. 

The CMO program

Our Implementation support services through the CMO program include:

Assisting in preparation of the Marketing plan Restructuring marketing organization Establishing key control systems Periodical sales & market analysis Monitoring marketing plan Designing marketing incentive schemes to improve

performance and productivity

The CMO program

About us

Principal Consultant - Bangalore

Management – Indian Institute of Management, Calcutta

BE (Hons) Chemical Engineering – BITS Pilani

Name : Ranji Kuruvila◦  

Work experience ◦ Professional career spans 33 years ◦ In sales, marketing, general

management and top management, ◦ Across different product categories -

consumer durables, industrial products, IT and consulting,

◦ With Industry leaders in India / Middle East

Principal Consultant - Chennai

MBA Marketing - University of Madras

B.Tech Metallurgical Engineering – IIT Madras

Name : Chandramohan Rajan

Work Experience

A seasoned professional with 33 years of success Cross functional expertise in planning, market

penetration, product launch and key account management, with skills in P & L management and competitor / market analysis.

Implementation of outstanding marketing plans with competitive pricing, product innovations, promotional packages & application engineering for key strategic customers.

Experience in achieving profit, revenue and business growth objectives within start-up, turnaround and rapid-change environments.

Extensive experience in global business with focus on N. America, Latin America and Asia, including India.

SMC Offices in India

Tel: 080 2211 7784Tel : 89399 12349

Bangalore office

Strategic Marketing ConsultantsG1, Bailey Apartments,10 Rhenius Street.Richmond Town,Bangalore – 560 025

Chennai Office

Strategic Management Consultants 1A, The Mist, 33 Harrington Road, Chetput,Chennai – 600 031

Thank you