Strategic Content Alliance: resources for the 21st century

The Strategic Content Alliance An overview of the Alliance

www.jisc.ac.uk/contentalliance | Slide 212 April 2023

The Strategic Content Alliance

The drive towards an Online Content Framework

Stuart Dempster

Director , Strategic Content Alliance


The sponsors

The Strategic Content Alliance


UK partnerships


International partnerships


The Strategic Content AllianceThe rationale for a Content Framework


The Content Framework components

(The Alliance is developing these themes for the Content Framework)


The current Content Framework

(The current situation probably looks more like this)


The Content Framework

(The ambition of the Content Framework is to nurture a set of mutually supportive commonly understood policies and strategies across the UK public sector and beyond)


A sea of change…Online Content “policy and practice change agents”

Tactical Tools and Workshops

Free practical tools for practitioners in key online content “problems areas” such as IP and licencing. Freely available to use and repurpose.

Free practical workshops – ranging from 2 day short courses on search engine optimisation and internet marketing to afternoon events on “problem areas” such as sustainability.

8 June: IPR/licensing (Birmingham) 16 June: Business modeling (Glasgow) 19 June: IPR/licensing (London) 22 June: Audience analysis (Liverpool) 23 June: Web 2.0 (Manchester) 24 June: Web 2.0 (Leeds) 26 June: Audience analysis (Bristol) 6 July: Business modeling (Brighton) 7 July: Business modeling (Norwich) 10 July: IPR/licensing (Newcastle) 13 July: Audience analysis (Bournemouth) 15 July: IPR/licensing (Cardiff) 20 July: Web 2.0 (Plymouth) 22 July: Audience analysis (Belfast)


Audience Analysis and Modelling –meeting users needs and wants: A suite of tools

Initial Survey Report In-Depth Report Case Studies “Decision” Schematic


Business Models and Sustainability – Reports, Case Studies, Events and Tools

• In-Depth Report• In-depth case studies

•Schematic “decision making tools•Funders workshops


The IPR/ Licencing Toolkit and the UK’s first “Orphan Works” Survey

Toolkit “Guides” “Your documents seem incredibly useable and I am in

awe of the amount of work it must have taken to

compress these immensely complex issues into

such friendly form. This body of work will represent

a really major contribution to IPR management

in the sector”.

Tom Morgan Head of Rights & ReproductionsNational Portrait Gallery


Internet Marketing, Search Engine Optimisation and Writing for the Web

•In-depth case studies in the UK and Canada in partnership with the Canadian Heritage Information Network •2-3 day shorts courses in Belfast, Cardiff, Edinburgh and London •And “good practice guides to follow…


Digipedia – A Prototype Content Framework Presentation Layer

CenturyShare


Advocacy, Adaptation and Adoption…

Policy makers…dialogue and influence Practitioners…retooling and re-skilling


The End

Thank you for listening and any questions?

For Further information please see “SCA Blog”

Or contact me at…..

Stuart Dempster

[email protected]

07791-594-199

Strategic Content Alliance: resources for the 21st century

Technology

Transcript of Strategic Content Alliance: resources for the 21st century