STR1 Presentation

8/23/2019 STR1 Presentation

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Project LLP nr. 10-EIP-RO BUCURES 09

Sustainable TourismThe Case of North Cape, Norway

April 2013


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The STR1 Team

Aline StefensBelgium

Razvan-Gabriel PopaRomania

Claudio JardimPortugal

Nicolas DerudderBelgium

Jorg Helsen

Belgium

Susan Searing

UK

Marion Nelles

Germany


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But why Mageroya?

Source: tourismontheedge.com


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Content

Europe's northernmost tip

Motivation

Problem Definition

Methodology

The a priori perception and reinventing a brand

Current situation SWOT analysis

Sustainable Action Plan - To be

Conclusions


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Europe's northernmost tip

The NorthCape, part

ofMageroya

Island

The Northernmost point ofEurope

the far end of the world

The place of the northern

lights of aurora borealis

Harsh conditions providing

natural touristselection

Acknowledged in 1553, by

Steven Borough

First tourists: 1664

Source: panoramio.com


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Motivation

Exotic locations withgreat beaches?

All arctic-night-longopen discos?

Great weather?

Is it because Mageroya has...


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OR maybe because it is..

Simply great...

...but tourists are dissatisfied

* Mageroya Island photos fromhttp://www.flickriver.com/places/Norway/Finnmark+Fylke/Kam%C3%B8yv%C3%A6r/

Motivation



Problem Definition

1. Declining Tourism inflow because of lack of infrastructure, insufficient

accommodation, insufficient touristic attractions and high admission feesa

2. Short tourist season (May to July) - crowded and commercially exploited

area, affecting communities and local ecosystems

3. Long travel distances

aKristian & Jacobsen, 2000

Why are tourist dissatisfied?



Disciplinary Diversity

SustainableTourism

Social and CulturalSciences

Susan (Geography)Aline (Geography)

Environment and

Earth SciencesRazvan (Geology)

Jorg (Ecology & Wastes)Claudio (Environmental

Studies)Marion (Biology)

EconomicsNicolas

(Economics)

ST as part of SD = (nature + community + economy) * legislation



SustainableTourism

Razvan

Marion Susan

Aline

Claudio

Jorg

Nicolas



Sustainable Tourism



Methodology

Informationfrom

statistics andliterature

Analysis

Identifying issues

Reachingconclusions

DefiningSustainable

Development Plan



Current situation

Midnight sun& northern

lights

Special

geological &geographycallandscape

Infrastructure(airport, port,

roads)

Sami cultureand traditions

HighBiodiversity,

sensitivearctic unique

wildlife

Supply



Geography The a priori perception Geology Reinventing a brand

Specialgeological &geographycal

landscape



Midnight sun& northern

lights

Source: flickr.com

23rd June Midsummers Eve Celebration

14th May 29th of July Midnight Sun


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Sami cultureand traditions

Source: superstock.com


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Infrastructure(airport, port,

roads)

Honningsvag

Skipsfjorden

Kamoyvaer

Skarsvag


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HighBiodiversity,

sensitivearctic unique

wildlife

Bird Safaris in Gjesvaer

Hunt a seal???

Source: tripadvisor.com

Source: cruise-europe.org

Source: birdwatchireland.ie

Source: nordnorge.com


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Current situation

Infrastructureneed

improvements

Number ofvisitors

declining,stagnation

phase is passed

Support moreactive attractions

Decentmarketing

strategy needed

Eco-auditingsystems needed

Increasedcarrying capacity

needed anddecoupling from

environment

New

accommodations

Demand


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S(strengths)WOTLocation: a priori perception as the end of the world, must see

Education: most inhabitants speaks english, good communication

Transportation Infrastructure: harbour, airport and roads

Sami culture: the existence of local indigenous people

Biodiversity and natural environment: low human impact

High prices: tourist selection

Businesses: potential of adaption, creativity and flexibility

High percentage of renewable energy use ~ 61%

Natural phenomena: Aurora Borealis, Midnight Sun


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SW(weaknesses)OT

Tourist expectations: discontented expectations (expensive, far,

crowded in summer vs remoteness, unspoiled scenery)

Seasonal tourism: flexibility required (tourist + tourist industry).

Long travel times: drawback for tourists + higher energy

consumption

Infrastructure: insufficient accommodation

No national park on Mageroya: need of extra protected areas

High prices and high admission fees

Small and medium enterprises (SMEs): creative entrepreneurship

needed, lack of investments

Closed roads during winter season.


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SWO(opportunities)T

Fish industry: sensibilisation (local people + tourists)

Cruise tourism: increase of taxes only for cruise, to reduceenvironmental impact

Roads: decrease taxes on roads and acces tunnel

Marketing strategy: way to promote and catalyse sustainable tourism

New businesses and activities: designed and promoted by localgovernment

Summer and winter sports


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SWOT(threats)

Infrastructure improvement: necessary for further development

Global Economical crisis: competition from cheaper holiday

destinations

Competition: loss of market share to other regions

Exploitation of the Sami culture: loss of authenticity.

Increasing Cruise Tourism: increase of pollution (oil, bildge water,garbage, aerosols)

Pressure on environment: increased pressure due to tourism


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P j t LLP 10 EIP RO BUCURES 09

Sustainable Action Plan

Starting PointUnique

experience &location, nature,

Sami culture,northern lights,environmental

awareness

Active andsustainableattractionsCycle routes,and outdoor

sports such as

kayaking anddiving; fishing

tourism

Winter

attractionsPlanetarium,Museum of

Sami culture,Winter sports,

sledding

Travel &

TransportPromotion ofbikes,

electricalbuses, ports

providingelectricity for

cruising ships

DevelopinginfrastructureAccomodation,

eco-lodges

e.g. Aquarium Hotel

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