Storytelling: "The Endless Winter" Transmedia Case Study
23
! " $ % & ' ( ) * ! + , ! - . / * 0 1 2 3 ) 4 5 0 6 & ' * 7 & ) 8 8 5 1 9 $! !"#$ & '()**+, - .#)*/0+$1) ')/+ 234$5 !"# !%&'() *"+) ,"-%./0 !"#$$ & !"#"$
-
Upload
ogilvy-labs-london -
Category
Documents
-
view
967 -
download
1
description
Branded Entertainment opportunities should be identified early on in the creative process. Finding logical content extensions - and partnering with the right production and broadcast partners - can bring your story to life in new ways.
Transcript of Storytelling: "The Endless Winter" Transmedia Case Study
! " #$%&'()*#!+,!
-
.
/*0123)4506&'*7&)88519
$!!"#$%&%'()**+,%-
.#)*/0+$1)%')/+%234$5!"#$!%&'()*"+)$,"-%./0
!"#$$%&%!"#"$
THE ENDLESS WINTER
CODY HOGARTHHEAD OF ENTERTAINMENT
OGILVY & MATHER
ROB RAMSEYHEAD OF SPONSORSHIP
CHANNEL 4
WHY WAS BRANDEDCONTENT RIGHT?
HENRI
NEW PRODUCTWITH A STORY TO
TELL
CROWDED MARKET
1 MILLION+
VIEWS
WHAT NOW?
MEDIA PARTNERSHIP(FOR A REASON)
FEEDBACK & CHANGES
COMMISSION(FEATURE & EPISODES)
MEDIA AROUNDBROADCAST
REACH:2.7 MILLION DIGITAL
14 MILLION BROADCAST
EVENTS
DISTRIBUTION
HANG LOOSE!CODY HOGARTH
HEAD OF ENTERTAINMENTOGILVY & MATHER
ROB RAMSEYHEAD OF SPONSORSHIP
CHANNEL 4
! " #$%&'()*#!+,!
-
.
/*0123)4506&'*7&)88519
$!'''()*+,-.(/)(01
2345"$!"267)8.79,,+:*;)*+,-.01