Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)
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Storymakers Round-Table: Creating a Break-Out Story August 14, 2014
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Learn how your nonprofit, library, or foundation can create better digital stories with advice from some of the most well-seasoned storytellers and creators in social good storymaking. From Michael Hoffman of See3 and the DoGooder Nonprofit Video Awards, to Joe Lambert of the Center for Digital Storytelling, we'll discuss the ingredients of a break out story and where t
Transcript of Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)
Storymakers Round-Table: Creating a Break-Out Story
August 14, 2014
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Storymakers Round-Table: Creating a Break-Out Story
With Michael Hoffman, See3 And
Joe Lambert, Center for Digital Storytelling
August 14, 2014
Presenters
Becky WiegandWebinar Program Manager
TechSoup
Assisting with chat and Storymakers questions: Ale Bezdikian, TechSoup
Michael HoffmanFounder and CEO
See3
Joe LambertFounder and Executive DirectorCenter for Digital Storytelling
• Introduction to TechSoup • Participant Polls
– What kind of storyteller are you? – How do you collect stories from community?
• Storymakers• Why stories matter• Ingredients and strategy for break-out stories• Q&A
Today’s Agenda:
TechSoup is a 501(c)(3) nonprofit with a clear focus: connecting fellow nonprofits, charities,
public libraries, and foundations with tech products and services, plus learning resources to
make informed decisions about technology.
Who Is TechSoup?
Who Is TechSoup?• Since 1987, TechSoup donation programs have served more than
210,000 charitable organizations.• We’ve distributed more than 11 million software and hardware
donations and enabled recipients to save more than US$3.75 billion in IT expenses in 60+ countries around the world.
• We reach more than 400,000 nonprofit, library, and philanthropy subscribers in the United States with our newsletters each year.
What’s New at TechSoup?Consulting ServicesThinking about updating software, investing in new computers, or deploying a network or server? TechSoup now offers consulting services to help!
QuickBooks 2014Want more time in your day? Automate your bookkeeping by using QuickBooks.
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• How do you think of yourself as storyteller? – Total beginner– I use stories all the time in my life and work, but
don’t create them as digital stories– I’ve created a few digital stories, or less– I’ve created a lot of digital stories– I’ve never created a digital story– I don’t think of myself as a storyteller– We have a deep culture of storytelling at our org
Participant Poll
• How have you worked to collect the stories of people you serve? – We don’t– Surveys– Interview clients– Make media about clients served– Have clients share their own stories
Participant Poll
Storymakers 2014
www.techsoup.org/storymakers
2012 TSDigs Photo Winner, Fitness for Africa
Submit Your Story!
Enter August 26 - September 26, 2014
2 minute YouTube VideoVine/Instagram Short Video
5 photo Flickr Slideshow
www.techsoup.org/storymakers
$13,000 Cash Prizes
Storymakers Events• 8/26-9/26: Submissions Open• 8/27: Storymakers Super-Short Videos: Vine,
Instagram, and More! • 9/4: Storymakers Global Tweet Chat• 9/10: Storymakers Get Your Story Noticed! • 9/17: Storymakers: Tell Your Library’s Story• Varies: In-Person N2 Local Events WorldWide!• 10/1: Judging Begins• 10/29: Gala Awards Event
What is all this storytelling stuff and why does it matter?
CREATING A BREAK-OUT STORYCREATING A BREAK-OUT STORY
MICHAEL HOFFMAN MICHAEL HOFFMAN CEO, SEECEO, SEE33 COMMUNICATIONS COMMUNICATIONS
ONCE UPON A TIME…ONCE UPON A TIME…
““Storytelling is the brain’s Storytelling is the brain’s way of making sense of way of making sense of
our actions”our actions”
He calls the storytelling He calls the storytelling side of the brain side of the brain ““The Interpreter”The Interpreter”
MICHAEL S. GAZZANIGAProfessor of Psychology, UC Santa Barbara, Cognitive Neuroscience
““Public narrative is a leadership Public narrative is a leadership practice. To lead is to accept practice. To lead is to accept responsibility for enabling others to responsibility for enabling others to achieve purpose in the face of achieve purpose in the face of uncertainty. uncertainty.
Through narrative we can learn to Through narrative we can learn to access moral resources we need to access moral resources we need to make choices we must in response to make choices we must in response to the challenges of an uncertain world.”the challenges of an uncertain world.”
- Marshall Ganz
What is all this storytelling stuff and why does it matter?
Joe Lambert, Founder/Executive DirectorCenter for Digital Storytelling
Why Story…• Promotes individual awareness and healing• Inspires hope and resilience• Connects us with community & support• Provides us with information
Why Digital Stories?• New technologies make it easy to make• Easy to share through countless social media venues• Provides more intimate connection for audiences to organizations• Provides conversation starters for education, organizing and policy campaigns• Becomes a qualitative research and assessment tool
How do we use story as the center of strategy? What ingredients
inspire a breakout story?
Who is the heroWho is the heroOF YOUR STORY?OF YOUR STORY?
Play video herePlay video here
““Leaders can use public Leaders can use public narrative to interpret their narrative to interpret their values to others, enable one’s values to others, enable one’s community to experience community to experience values it shares and inspire values it shares and inspire others to act on challenges to others to act on challenges to their values. It is learning how their values. It is learning how to tell a story of self, a story of to tell a story of self, a story of us , and a story of now.”us , and a story of now.”- Marshall Ganz
THE STORY OF SELFTHE STORY OF SELF
THE STORY OF USTHE STORY OF US
THE STORY OF NOWTHE STORY OF NOW
INVISIBLE CHILDREN
Example:
How do we use story as the center of strategy? What ingredients
inspire a breakout story?
Four C’s Model(4 Paragraphs – 250 Words)
Connect – Bring Us to a Decisive Moment
Context – Situate the Event
Crisis – Show us where the moment led to
change Conclusion – Get us out of the storyMovie- Reunion – Schuyler Swenson - https://www.youtube.com/watch?v=ZWw41NA0XtU
Strategies in public health researchand practice
Personal Reflection & Growth
Education & Awareness
Movement Building
Policy AdvocacyResearch & Evaluation
Digital Storytelling
what can digital storytelling do?
GoJoven Digital Story Project
http://gojoven.org/digital-stories/
http://banyantreeproject.org/resources.php
Asian Pacific Island Wellness Center – Banyan Tree Project
http://exhaleisprovoice.wordpress.com/tag/digital-stories/
Exhale Digital Stories
https://www.youtube.com/playlist?list=PL-wIWLltJMIbfJgEnFQeI4AD-UX28mNch
Planned Parenthood Toronto – PEAK Digital Stories
Q & APlease type your
questions in the chat window.
Follow-up questions can be posted in the community
forum:www.techsoup.org/community
• 8/19: Tech Donations for Boys and Girls Clubs of America • 8/21: Leveraging Social Media for Nonprofit Events• 8/27: Storymakers Super-Short Videos: Vine, Instagram,
and More! • 9/4: #GivingTuesday and End-of-Year Fundraising• 9/10: Storymakers Get Your Story Noticed! • 9/17: Storymakers: Tell Your Library’s Story• 9/18: Funding Rural America: Finding Support for Small
CommunitiesFind upcoming and archived events at
www.techsoup.org/community/events-webinars
Upcoming Webinars
• See3 Communications• Center for Digital Storytelling• www.techsoup.org/storymakers• Storymakers Resources
Resources
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