Storwize V7000 Solution Tco White Paper Alinean

IBM Storwize V7000

TCO White Paper:

A TCO White Paper

An Alinean White Paper

IBM Storwize V7000 – TCO White Paper ii

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October 2010

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IBM Storwize V7000 – TCO White Paper iii


EXECUTIVE SUMMARY .......................................................... 1

Basis for Analysis ........................................................................ 1

FINANCIAL OVERVIEW .......................................................... 2

Storage Environment .................................................................. 3

Physical Characteristics .............................................................. 4

THREE YEAR TCO DETAIL ANALYSIS .................................... 5

Hardware Costs .......................................................................... 5

Software Costs ............................................................................ 5

Hardware Maintenance ............................................................... 6

Software Maintenance ................................................................ 6

Support Costs ............................................................................. 6

IMPACT OF UTILIZATION IMPROVEMENTS ................................ 8

CONCLUSION ...................................................................... 9

EXPLORE FOR YOURSELF .................................................... 9

ABOUT ALINEAN ................................................................ 10

IBM Storwize Solution – TCO White Paper 1


EXECUTIVE SUMMARY

Organizations needing a robust, scalable storage solution have typically had to deploy expensive enterprise

storage solutions that generated a relatively high cost per unit of business (cost per sale, for example) or a hybrid mix of assorted solutions from multiple vendors. While the hybrid approach may have been less

expensive in terms of acquisition, the integration, functionality and ease of use were often the trade-offs. Many of these storage consumers may have smaller storage capacity needs or may be large enterprises

looking to re-stage data closer to branches or distribution centers. Nevertheless, they all have the same

storage concerns and challenges as the largest enterprises.

The differentiating value in storage systems today is rooted in sophisticated software functionality that enables the ability to quickly implement, dynamically change, adapt, monitor and scale their data centers.

The ability to cost-effectively package these storage management services in an easy-to-use offering leads to real savings in hard costs, support and reductions in environmental requirements.

In a survey conducted by IBM, the most important issues to storage consumers were mostly related to the functionality and support of data centers. High on the list were requirements for virtualized storage, thin

provisioning, backup to disk, deduplication, capacity planning and performance monitoring. The IBM Storwize V7000 Disk System is tailored to address these key issues and more.

This paper examines the business case that was constructed to contrast the Total Cost of Ownership (TCO)

of the IBM Storwize V7000 with a comparable competitive solution for a medium sized storage application. The financial assessment for this analysis compared the projected costs of upgrading an organization’s

current storage infrastructure to support predicted growth over the next three, four and five years.

Leveraging the virtualization and thin provisioning capabilities of the IBM Storwize V7000 enables utilization improvements of at least 30% and can reduce growth by up to 20% compared to the competitive solution.

These benefits are key drivers for providing a robust, scalable, and manageable storage environment with significant savings over competitive alternatives.

Basis for Analysis

In order to compare the costs and benefits of the Storwize V7000 with competitive solutions, a typical client configuration was constructed to generate cost and infrastructure requirements. Similar hardware and

software functionality available to both solutions were included in the analysis. Costs for the competitive solution and the Storwize V7000 were both based on street pricing available to any purchaser (i.e. no

special or one-time discounts). It was assumed that the workloads would be the same and the storage requirements would consist of mostly unstructured data based in a single tier. The IBM Storwize V7000 is

capable of dynamically managing a multi-tier architecture, but for the purposes of this analysis, a single tier

was used.

The following assumptions and constants were used for this analysis:

Initial Storage Capacity (Raw TB) 20

Drive Size and Form Factor 600GB SAS SFF 10K HDD

Annual Storage Growth 30%

Annual Average Reduction in Drive Cost 15%

NPV Rate 8%

TCO Analysis Time Frame 3 Year

Hardware for both solutions was assumed to have a 36 month warranty and software had a 12 month

warranty.



FINANCIAL OVERVIEW

This organization has the potential to realize significant savings over a three, four or five year period by

implementing the IBM Storwize V7000. From a TCO perspective, the majority of the savings would come from a 30% reduction in initial storage investment by leveraging virtualization and thin storage provisioning

and reducing annual storage growth. Additional savings are the result of the storage management software suite which is standard in the IBM Storwize V7000 and is priced per the number of storage chassis

installed rather than the total storage or host server connections. This also significantly reduced the

ongoing annual software maintenance for this organization. Furthermore, these integrated software tools enable this organization to support 43% more storage per storage administrator which also drives higher

savings as capacity increases.

The following table illustrates the costs of the IBM Storwize V7000 compared with the competing storage

solution over a three to five year TCO analysis based on a NPV discount rate of 8%.

TCO Comparison 3 Year 4 Year 5 Year

Competing Solution $488,208 $678,830 $901,681

IBM Storwize V7000 $269,233 $352,298 $464,194

Savings $218,975 $326,532 $437,487

Savings % 45% 48% 49%

Over the three year analysis period, the software costs and software maintenance were reduced by about

45% over the competing solution due to the Storwize V7000’s ability to contain the larger drives in the standard 24 drive chassis and require fewer drives through virtualization and thin provisioning.



Storage Environment

The original storage infrastructure was that of a medium sized organization with 20 terabytes of raw

physical capacity with about 28% unused capacity. In the analysis, this organization was expecting storage to grow by about 30% per year, driven by a high demand in unstructured data.

This organization also had the requirement to support ten Windows/Linux servers and five Unix servers in

both proposed storage configurations. It was assumed that the quantity of these servers would also grow at the same rate as storage. The ability to support multiple server connections to these arrays without

additional cost figured significantly in the hardware savings of the IBM Storwize V7000.

Totals By Year Year 1 Year 2 Year 3 Year 4 Year 5

Connected Servers

Windows/Linux 10.0 13.0 17.0 22.0 29.0

Unix 5.0 7.0 9.0 12.0 16.0

Competing Solution

Physical Raw Storage (TB) 20.0 26.0 33.8 43.9 57.1

Number of Drives 36.0 46.0 59.0 76.0 99.0

IBM Storwize V7000

Physical Raw Storage (TB) 14.0 17.4 21.5 26.7 33.1

Number of Drives 25.0 31.0 38.0 47.0 58.0

The predicted increase in storage capacity was expected to grow from 20 TB in the first year to nearly 34 TB over the three year analysis period and more than 57 TB at the end of five years for the competing

storage solution. Conversely, it was determined that with the integrated virtualization and thin provisioning capability in the Storwize V7000, the initial raw capacity could be reduced by 30% to about 14 TB.

Furthermore, by driving higher storage utilization with virtualization and thin provisioning, the organization’s storage estimated growth rate could be further reduced to about 24% CAGR (Compounded Annual Growth

Rate). Based on these factors, the Storwize V7000 would grow to only 21.5 TB by the end of year three



and to just over the 33 TB by year five. These results suggest that the Storwize V7000 could effectively

suspend realized storage growth and push additional storage acquisitions out into subsequent years thereby leveraging the value of the annual decline in drive prices.

Physical Characteristics

The IBM Storwize V7000 is designed to provide a large amount of storage capacity in a small,

environmentally friendly footprint. The IBM Storwize V7000 begins with a single control enclosure housing dual controllers and 12 – 3.5” or 24 – 2.5” drive bays in a 2U chassis. The control enclosure contains eight

Fibre Channel and four iSCSI ports per controller pair.

Up to nine expansions disk enclosures may be added, each of these housing either 12 or 24 drive bays.

These expansion enclosures can be mixed to provide more flexibility for the client’s storage environment. A fully populated Storwize V7000 system can contain up to 240 drives with a maximum of 240TB of raw

physical storage capacity.

A variety of disk types, performance characteristics and sizes may be installed in the array providing the ability to achieve multi-level tiering within the same enclosures.

The rack space required for the IBM Storwize V7000 is one-half to one-third the space required by the competitive solution and operates on less power. Lower overall storage requirements translated into

significant reductions in the number of drives required each year, which reduced maintenance costs. With the competing solution, the number of drives grew from 36 drives to 99 drives over a five year period while

the Storwize V7000 grew from 25 drives to 58 drives over the same period.



THREE YEAR TCO DETAIL ANALYSIS

The IBM Storwize V7000 compared favorably to the competitive storage solution over a three, four and five

year period, but in today’s economy many organizations are looking to generate a positive ROI in three years or less. The IBM Storwize V7000 generated a quantifiable saving in almost every TCO category as

illustrated in the table below:

3 Year Detail Competing

Solution

IBM Storwize

V7000 Savings Savings %

Hardware Costs $140,346 $73,890 $66,456 47%

Software Costs $99,736 $36,000 $63,736 64%

HW Maintenance $0 $0 $0 0%

SW Maintenance $35,043 $13,481 $21,562 62%

Support Costs $200,247 $133,026 $67,221 34%

Data center Space Costs $12,836 $12,836 $0 0%

Total Cost $488,208 $269,233 $218,975 45%

Note: Costs are based on a Net Present Value (NPV) of 8% over three years.

Hardware Costs

Competing Solution Year 1 Year 2 Year 3

Hardware Costs $89,398 $27,606 $29,611

IBM Storwize V7000 Year 1 Year 2 Year 3

Hardware Costs $62,483 $6,422 $6,369

Note: Does not reflect discounted cash flow.

The IBM Storwize V7000 realized a savings of $66,546 (NPV) over the three year analysis period largely

based on the reduced number of drives required for growth and the space allocation savings gained through virtualization and thin provisioning leading to higher utilization. Additionally, the Storwize V7000’s

ability to house more drives with higher capacities allows this organization to defer chassis upgrades until

the drive bay capacity or performance thresholds have been reached, thereby postponing those hardware costs until required.

Software Costs


Software Costs $65,460 $18,500 $20,000


Software Costs $36,000 $0 $0


The potential savings in software costs were the most significant in this three year analysis, generating a

savings of $63,736 (NPV). The IBM Storwize V7000 is simply priced at $18,000 per chassis for the integrated suite of tools, as opposed to the competitive solution which is based on licensing for each

component of storage management with pricing varying by the storage model. As a standard offering, the Storwize V7000 includes functionality for virtualization and thin provisioning, Easy Tier SSD Management,



transparent data movement, local mirroring, FlashCopy and a robust GUI storage management console

designed for ease-of-use and flexibility. Optional features include FlashCopy Management, performance optimization, remote mirroring, external storage virtualization, automatic disaster response and automated

fall-back.

The competitive solution also levies a hefty fee for each server connection to the array, which is standard in the Storwize V7000.

Hardware Maintenance

Competing Solution Year 1 Year 2 Year 3 Year 4 Year 5

HW Maintenance $0 $0 $0 $26,787 $32,110

IBM Storwize V7000 Year 1 Year 2 Year 3 Year 4 Year 5

HW Maintenance $0 $0 $0 $12,335 $14,320


There were no savings in hardware maintenance for either storage solution in the three year analysis as both included a 36 month warranty for standard 9 to 5 support. However, after five years, the savings

here would be $24,548 (NPV) or a 55% saving over the competitive solution. This is the result of reduced hardware costs for the Storwize V7000’s smaller, upgradable chassis and fewer disk drives due to higher

utilization.

Software Maintenance


SW Maintenance $0 $17,632 $21,832


SW Maintenance $0 $7,560 $7,560

Note: Does not reflect discounted cash flow. Software maintenance costs were calculated at 21% of the current software cost over the three year

analysis. The IBM Storwize V7000’s software pricing, based on the type and number of chassis required, as opposed to a pricing scale based on the initial base model and upgrades, provides integrated storage

console management at lower initial and annual price points. These software purchase savings lead to

significant reductions in annual software maintenance costs. Furthermore, the Storwize V7000’s ability to leverage more, higher-capacity drives without chassis upgrades directly influences significant savings in

software maintenance costs.

Support Costs


Support Costs $54,823 $71,270 $92,651


Support Costs $38,376 $47,586 $59,007

Note: Does not reflect discounted cash flow. The powerful suite of software tools included in the IBM Storwize V7000 enables the support of greater

quantities of storage with fewer support resources. The Storwize V7000 Management Console includes many features to automatically identify and take action on storage events that might otherwise require

hands-on attention or might have been missed entirely. While the competing solution offers many of the same abilities, it may require the usage of more than one software tool and may not truly be able to

present a single pane of glass to the storage administrator.



Additionally, thin provisioning relieves storage administrators from constant monitoring of real or virtual

volumes and spending time resolving issues caused by space limitations. Virtualization enables fast and easy creation of virtual volumes which improves the ability of IT to respond to storage needs. Lastly, the

Storwize V7000 offers a no-charge limited time use of virtualized external storage functionality for migration. This ability provides fast and non-disruptive migration from existing storage to the Storwize

V7000 arrays, saving significant time in planning, migration and service interruption.



IMPACT OF UTILIZATION IMPROVEMENTS One of the most daunting tasks for IT is the management of storage growth and driving higher utilization.

Every unused TB of free space and allocated-but-unused space represents storage that IT pays for and supports but gets no use of. However, cyclical demand, lengthy procurement cycles and business

interruption avoidance require the staging of unused space. Storage systems that provide virtualization and thin provisioning give the data center the tools they need to greatly reduce the amount of underutilized

space while maintaining service levels for daily and cyclical demand.

One of the most significant features of the IBM Storwize V7000 is the utilization improvement over and

above what the competing solution can deliver. Virtualization and thin provisioning, managed and automated though a single pane of glass, are integral parts of the Storwize V7000 and help achieve the

goal of better storage utilization. The following analysis takes a closer look at the impact of utilization improvement by comparing the IBM Storwize V7000 to itself with and without the improvement in

utilization. This approach filters out all other cost benefit factors and illustrates the impact of improved storage utilization alone.

3 Year Detail

IBM Storwize V7000 W/O Utilization

Improvement

IBM Storwize

V7000 Savings Savings

%

Hardware Costs $85,906 $73,890 $12,016 14%

Software Costs $36,000 $36,000 $0 0%

HW Maintenance $0 $0 $0 0%

SW Maintenance $13,481 $13,481 $0 0%

Support Costs $173,399 $133,026 $40,373 23%

Data center Space Costs $12,836 $12,836 $0 0%

Total Cost $321,622 $269,233 $52,389 16%

Overall savings are estimated to be $52,389 (NPV) or 16% over a three year period solely from

implementation of the virtualization and thin provisioning features of the IBM Storwize V7000. Without the

additional utilization improvement, hardware costs would be 14% higher for the same solution. Because the Storwize V7000 has the ability to store 24 SFF drives in a single chassis, an additional chassis is not

needed until year five which keeps the software and maintenance costs flat until then. These costs can effectively be deferred until then and represent a 22% savings in software, 21% savings in hardware

maintenance, and 17% savings in software maintenance.

Storage support costs also increase as storage is not as effectively managed without the IBM Storwize V7000 utilization improvement functionality. More drives also marginally increase the power and cooling

requirements as well.



CONCLUSION

Storage is growing at an ever increasing rate and there is no sign of that trend slowing down or reversing. As more information becomes available and new regulations require the capture and storage of

information, the appetite for storage will remain voracious. The best hope for storage consumers is to acquire the technology and infrastructure to effectively manage that growth. The ability of the data center

to leverage thin and virtual provisioning is not just a nice feature to have. Without it there is no way for the data center to keep up with the increasing business demand they support, at least not in any reasonable,

cost effective way.

Another fundamental challenge for storage consumers is finding storage solutions that allow them to scale

their data center without buying hardware they may not need. While adding capacity may be straightforward in most storage configurations, adding ports and controllers may require the purchase of

another array frame, taking up more floor space and adding to environmental costs.

The IBM Storwize V7000 gives clients the ability to add the type of storage functionality they need at the

time they need it. For performance sensitive applications, additional controller pairs may be dynamically added to increase the throughput by providing additional ports. Since the controller enclosure can also

house drives, the client can also add capacity at the same time. If additional capacity is needed instead of throughput, then disk enclosures can be added to increase capacity.

This case study illustrates how these factors impact the growth, cost, support and management of data

centers. The IBM Storwize V7000 offers a robust, scalable and cost effective platform to deliver enterprise level storage architecture and functionality to the medium sized storage consumer. Savings over the

competitive solution were shown to have ranged from 45% to 49% over three to five years, resulting in net

savings of $218,975 to $437,487 over the same period.

EXPLORE FOR YOURSELF As illustrated in this case study, the IBM Storwize V7000 offers significant opportunities for reducing

storage acquisition and operation costs, reducing data center space and energy consumption. Alinean has developed an easy to use Storage Consolidation TCO Calculator that will allow you to explore these

potential savings for your unique environment. Learn how you can achieve similar benefits by trying the

calculator at: https://roianalyst.alinean.com/stg/

https://roianalyst.alinean.com/stg/



ABOUT ALINEAN

Since 1994, the Alinean team has been the pioneering builder of tools to help quantify and improve the ROI

and TCO of IT investments. Alinean was named for the Spanish word for “Align”, matching the Alinean

mission as the leading developer of analytical tools to help IT vendors, consultants and IT executives align

IT investments with business strategies.

The Alinean team has over a decade of experience in the practical development and application of ROI and

TCO methodologies, models and tools to optimizing IT investment decision making. In 1994, the Alinean

team formed Interpose, the original pioneers of ROI tools, developing analytical software for over 50 major

IT vendors and consulting companies worldwide, and creating the industry standard TCO Manager and TCO

Analyst software. Interpose was sold to Gartner in 1998, where the team continued their developments and

marketing of ROI and TCO software tools. The original team reunited to form Alinean in 2001, once again

becoming the leading pioneers and developers of ROI sales and analytical tools. Current customers include

leading IT solution providers such as HP, IBM, Dell, Intel, Symantec, NetIQ, EMC, SAP, Oracle, SBC, and

Microsoft, as well as leading consultancies and Global 1000 companies.

Additional information about Alinean and helpful ROI educational resources can be found at

http://www.alinean.com.

http://www.alinean.com/

Storwize V7000 Solution Tco White Paper Alinean

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