Geoffrey M. GraybealGeorgia Scholastic Press Association

Sept. 22, 2011

PhD Student & Journalism instructor, Grady College

Teach news writing and news editing

Teach and research aspects of social media

Use social media for work and play (@graybs13 on Twitter)

Taught a “Media and Message: Communicating in the Digital Age” course to high school students

Former professional reporter, high school and college newspaper editor

A microblogging service Used by 13% of online

Americans (’11 Pew report) 140-character updates,

“tweets” One in five online Americans

18-to-24 use Twitter. Median age of Twitter user:

31 (27 for MySpace; 26 for FB)

Non-white (Black, Hispanic) use high

Frequency of usefor news & information Social networks Internet Mobile

Daily 56% 33% 31%

Several times a week

20% 32% 19%

About once a week

7% 18% 11%

Less than once a week

6% 12% 13%

Never 10% 6% 27%

Source: 2011 Knight Foundation study

@msnbc_breaking MSNBC @GaFrontPage Georgia News @Cnnbrk CNN @onlineathens Athens Banner-

Herald @AJC Atlanta Journal-Constitution @RedandBlack UGA newspaper @nprpolitics NPR @Washingtonpost Washington Post @nytimes New York Times

Find story ideas and sources Report Distribute Promote

“Follow” (on Twitter):◦ Groups/Organizations at your school◦ Readers/Potential Sources/Classmates◦ Other media outlets ◦ Media scholars and journalism organizations

(Poynter’s Al Tompkins, AEJMC)

“Friend” (on Facebook):◦ Classmates at your school◦ Group pages◦ Event listings

@atompkins What’s the Point of Cheerleading? It is the #1 cause of female injuries in High school and college - WSJ.com http://ow.ly/pRjE

@Dailytarheel A DTH reporter needs to talk to an '09 grad taking time off - not in school or looking for jobs. know anyone? email azirulnick@gmail.com

@nytimes Driven to Distraction: Doubts About Scare Tactics on Drivers Who Text http://bit.ly/1dbFDT

On Facebook:◦ FCA NE

Georgia

On Twitter:◦ @fcanews

Use hashtags to denote a topic Can cover and report on speeches,

happenings at conferences, events (#gspasoc)

Can text updates from your cell phone 40404

Can use for breaking news events◦ Example #atlflood◦ #egypt◦ #troydavis

“Unnecessary quotes” blogger speaks to Grady students

Friday Night football tweets DTH live “tweets” during National

Championship; Red & Black during Georgia Theatre fire

Can also incorporate real-time reporting in print (Alternative Story Formats)◦ Could publish timeframe of tweets; news/sports

Still need to verify, confirm Be skeptical Make sure the source you follow is

authentic Accuracy is important You don’t want this to happen

Use of social media in your core product (Follow us on Twitter, See our Facebook page”)

Promote news about your product to your followers (“Look for the new issue of the school paper on Oct. 1”)

Promote articles (Look for an in-depth interview w/ Coach in the next issue)

Create a page or group on FB or MySpace Engage in conversation with readers

Manteo (N.C.) Sound to Sea

Sound To Sea Twitter

Sound to Sea website

Sound to Sea Facebook

You must decide. Levels of censorship and control vary at schools.

Advisors Editors Reporters One “organizational” account versus

multiple twitterers Social media by nature is an “open”

medium

Duke TIP @ UGA Digital Media class blog.

geoffreygraybeal.com

Poynter.org (see Mallory Jean Tenore’s work)

My.hsj.org

Steve Buttry

A revolution is taking place!

For more information, feel free to contact me:

Email: graybs@uga.edu

@graybs13 on Twitter