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Social Media A practical guide for Lions Tom Van Kerschaver Lions Club Brugge Maritime Chairman social media committee district 112a Chairman Lions SMiLE
Transcript of Social Media · SMiLE Social Media for Lions by Lions Social Media Followers & Likes • Pages have...
Social MediaA practical guide for Lions
Tom Van KerschaverLions Club Brugge Maritime
Chairman social media committee district 112aChairman Lions SMiLE
SMiLE Social Media for Lions by Lions
Social MediaA practical guide for Lions
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaWhat is Social Media
www.lionssmile.org
What isSocial Media
SMiLE Social Media for Lions by Lions
Social MediaWhat is Social Media
www.lionssmile.org
Communication
Computers
Internet
SMiLE Social Media for Lions by Lions
Social MediaWhat is Social Media
www.lionssmile.org
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SMiLE Social Media for Lions by Lions
Social MediaWhy Social Media
www.lionssmile.org
WhySocial Media
SMiLE Social Media for Lions by Lions
Social MediaWhy Social Media
www.lionssmile.org
1. Contacts
Social MediaWhy Social Media
SMiLE Social Media for Lions by Lions www.lionssmile.org
2. Future members
SMiLE Social Media for Lions by Lions
Social MediaWhy Social Media
www.lionssmile.org
3. PR
SMiLE Social Media for Lions by Lions
Social MediaWhy Social Media
www.lionssmile.org
4. Mobile evolution
SMiLE Social Media for Lions by Lions
Social MediaWhy Social Media
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaWhy Social Media
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaWhy Social Media
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaWhy Social Media
www.lionssmile.org
DIGITAL ILLITERACY
SMiLE Social Media for Lions by Lions
Social MediaGet started
www.lionssmile.org
Social Media,Get started
SMiLE Social Media for Lions by Lions
Social MediaGet started
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basics
www.lionssmile.org
Profile Activity stream
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basics
www.lionssmile.org
• Background image• Profile picture• Personal information• Friends• Your own messages
Personal profile
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basics
www.lionssmile.org
Page Activity stream
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basics
www.lionssmile.org
• Background image• Logo• Company/organization
information• Followers/Fans• Your own messages
Page
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basics
www.lionssmile.org
• For profiles and pages• Post from friends• Post from pages you like/follow
• “Likes”• Sharing
Activity Stream
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basics
www.lionssmile.org
REMEMBER: People have profilescompanies and organizations have pages.
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basic settings
www.lionssmile.org
Use the correct logo
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basic settings
www.lionssmile.org
http://www.lionssmile.org/wp-content/uploads/Lions-Clubs-FB-Logo.png
Use correct dimensions (180x180)
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basic settings
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basic settings
www.lionssmile.org
Use high quality images
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basic settings
www.lionssmile.org
Settings profile
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basic settings
www.lionssmile.org
Settings page
SMiLE Social Media for Lions by Lions
Social MediaGet started – Basic settings
www.lionssmile.org
Settings page
SMiLE Social Media for Lions by Lions
Social MediaGet started – Help
www.lionssmile.org
www.facebook.com/help
SMiLE Social Media for Lions by Lions
Social MediaGet started – Help
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaGet started – Help
www.lionssmile.org
support.twitter.com/
SMiLE Social Media for Lions by Lions
Social MediaGet started – Help
www.lionssmile.org
www.lionssmile.org/smile-blog/
SMiLE Social Media for Lions by Lions
Social MediaGet started – Help
www.lionssmile.org
www.lionssmile.org/downloads/seminar-presentations/
SMiLE Social Media for Lions by Lions
Social MediaGet started – Help
www.lionssmile.org
http://www.lionssmile.org/downloads/flyersleaflets/
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
Integration withClub Website
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
Link to your Social Media
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
Sharing
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
Enable sharing on Sociale Media
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
Backlink
SMiLE Social Media for Lions by Lions
Social Media & LionsIntegration with Club Website
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
Manual posting
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
Be smart
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
Some post stats
SMiLE Social Media for Lions by Lions
Social MediaIntegration with Club Website
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social MediaFollowers & Likes
www.lionssmile.org
Followers &Likes
SMiLE Social Media for Lions by Lions
Social MediaFollowers & Likes
www.lionssmile.org
• Pages have followers, no friends• Invites to follow a page is only possible using your own
personal profile friends• Invite all your friends• Ask friends to ask their friends• Invite club members, district, Lions worldwide• Invite (potential) sponsors• Invite potential new members• Invite your social projects• Invite local press• Invite local decision makers
(organizations, companies, politicians)
Step 1: Invite friends
SMiLE Social Media for Lions by Lions
Social MediaFollowers & Likes
www.lionssmile.org
• Follow and get followed!• Follow other clubs• Follow district and Multiple District• Follow Lions Clubs Internationaal• Follow SMiLE • Comment on other people posts• Share intresting information from
other people• Give positive feedback
Step 2: Follow and share
SMiLE Social Media for Lions by Lions
Social MediaFollowers & Likes
www.lionssmile.org
• Build a positive Lions imageimago• Use lots of pictures• Fundraising preparations• Donaties• Social projects follow up• Lions in action• Repost District, MD and LCI posts• Interview a club member• Report about the main
LCI themes• Report about LCIF
Step 3: Take care of your content
Respect Club members privacy
SMiLE Social Media for Lions by Lions
Social Media & Lions Let do this
www.lionssmile.org
Start aSocial Mediateam
www.lionssmile.org
www.lionssmile.org | [email protected]
facebook.com/lionssmile
@Lions_Smile
LionsSmile
SMiLE ContactGet in touch
SMiLE Social Media for Lions by Lions www.lionssmile.org
www.lionssmile.org | [email protected]
Social Media & LionsSMiLE website
SMiLE Social Media for Lions by Lions
SMiLE About SMiLESMiLE MembersJoin SMiLESMiLE BlueprintPicturesVideo-ZoneFAQ
Knowledge Center CategoriesSocial Media for LionsSocial Media DirectoryFacebookTwitterGoogle+
Downloads Seminar PresentationsFlyers/LeafletsLions ArtworkSMiLE Artwork
Blog Full BlogNewsFeatured ClubsSocial MediaConventionsEventsCyber LionsToolsTrivia
Social Media Directory AboutAll CategoriesHQMultiple DistrictsDistrictsClubsCyber Clubs
Links Useful LinksE-ClubhouseLionNetBlogs to Read
Convention 2014 International Convention Toronto, Canada
2013 Europa Forum Istanbul Turkey
2013 International Convention Hamburg, Germany
2012 Europa Forum Brussels, Belgium
Discussions Lions & Social MediaSocial Media DirectoryCyber Lions
Click on the titles to visit the website
www.lionssmile.org
www.lionssmile.org | [email protected]
Social Media & Lions Copyright notice
SMiLE Social Media for Lions by Lions www.lionssmile.org
All copyrightable content, whether text or graphics, as well as the selection and arrangement of all materials (including information in the public domain), and the
overall design and concept of this presentation arecopyright ©2014 by the Lions Club International (LCI) SMiLE core team.
Permission is granted to download and print this material for members of Lions Clubs only for the purpose of viewing, reading, and retaining for reference or
promoting social media within the LCI organization. Any other usage, especially copying, distribution, retransmission, or modification of information or materials of this presentation, whether in electronic or hard copy form, or the usage outside of
Lions Clubs International, without the express prior written permission of the SMiLE core team, is strictly prohibited.
You can contact the LCI SMiLE core team and it's chairman, Tom Van Kerschaver,by sending an e-mail to: [email protected]
