Stories and Lessons by Roy Nakamura ACC Jan 2013 .

Stories and Lessons by Roy Nakamura

ACC Jan 2013

www.horizonwebmarketing.com

10DIYTips

Get New Customers Through

the Internet

Who I am Who this is for Ten Ways Bonus material Q&A

Overview


Entrepreneur in Las Vegas since 2002 Owner Horizon Web Marketing Silicon Valley hi tech, 20+ years Education: MBA, CPA Active networker: Asian Chamber, CFO group, BNI, and more

Other things I enjoy:– Running – marathons, half marathons– Go – this is a board game with stones on a 19x19 grid– Helping people– Learning: 10,000 hour rule– Humor


Roy Nakamura

Who This is For

Owners, small/medium-sized business Self-employed professionals One person marketing departments Salespersons (to generate own leads)

Business executives (to better understand the internet)

Fundraisers for non-profits Web designers (to learn more about internet sales and

marketing)

www.horizonwebmarketing.com .


10DIY

Ways to get

customers on the Internet

#1 Have a “Price Pyramid”


Bottom layer: offer free stuffNext to bottom layer: free stuff with

email opt inNext: one digit - up to $9.99Next: Two digit - up to $99.99Next: etc.At the very top: Premium packageStory: Roy buys a $120 e-book


#1 Have a “Price Pyramid”

#2 Basic SEObe sure your website can be

found

Why don’t we get any

customers??


#2 Basic SEOBe sure your website can be

found

Best restaurant in the world is no good in Death Valley

Search engine robots and spiders “crawl” the internet looking for “food”:KeywordsContent, Content, ContentLinksURLsTitles, Headers, Descriptions


#3 Social Media: More Paths to YOU

Your Website

Hey girl, have you heard of ….

I Like this; you should, too!

Check this out, friends!

This company is

awesome!

I love shopping here!!!

Just bought something online


#3 Social Media: More Paths to YOU

Facebook – realtor might check for “moving to Las Vegas” in a conversational string

Twitter – same thing LinkedIn – get endorsements,

recommendations


#4 Know the Seven Reasons Why People Will Do Business

With You

You’ve got yourself a

deal!


#4 Seven Reasons WhyPeople Do Business With

You1. To make money

2. To save money

3. To save time

4. To reduce stress

5. To increase sense of security

6. To look good

7. To feel good


#8 Food!

1

89

1011

12

456

7

2

3

#5 Top of Mind Awareness:

Don’t Drop Off the Ladder


#5 Top of Mind Awareness

Need to follow up and keep following up – why? People are rarely ready to buy at first

12 Touch Rule After one “touch” 90% of people fail to follow up After four touches, 50% don’t follow up Most closes happen after five touches Plan to do 12 touches, spaced 3-5 weeks apart What is a touch? Automated email, snail mail, voice

message, phone call, lunch, etc. Rule of 54 (impressions affect buyer behavior) Don’t be “salesy”, give useful advice, tell interesting or funny

stories


#6 Write Compelling Titles


#6 Write Compelling Titles-3 Step Formula

1.Keyword

3.Benefit 2.Call

to Action


#6 Write Compelling Titles-Examples

Breed Tropical Fish – Learn how to breed rare tropical fish for fun or profit in just 48 hours

Piano Lessons – Learn how to memorize beautiful chords over this weekend

Renew your mortgage – Get an instant quote quicker than your bank

Start a home-based business – Create ideal earning potential while you set your own hours

Smart investments – Earn a second income while you sleep


#7 Niche Marketing


#7 Niche Marketing

Translation company story

Start narrow, go wide later


#8 Tell Stories


#8 Tell Stories

How Lexus became a clientGlenn Esquivel – the Brake ShopGlenn’s wife JoannJoann’s boss, Bill, Lexus general

manager, martial arts expert


www.Keyword.com

#9 Spread the word


#9 Spread the word

Show your website url everywhereBiz cards, email signaturesLetter heads, voice mail greetingsPromotional itemsDomain name - have a keyword in itCreate url redirects


#10 SEO Creativity:Think Outside the Crib


#10 SEO Creativity:Think Outside the Crate

Baby furniture story

Optimize for baby names

To get baby furniture sales


Bonus Material

Attitude: Help others firstHave a “call to action” Share good books and articlesLearn how to ask for referrals – copier

example, real estate agent exampleVideo – a must have! Call Steven

Patchin, Patchin Pictures, www.patchinpictures.com

Genius traits (3)


More Bonus Material – Website “Must Haves”

Updated content every weekFollow the “9 second rule”Allow for user interaction Include video or audio contentHave a “call to action” Capture email contact infoLinks to social networking sitesSupport mobile browsingAnalysis of website trafficDid you know? 84% of all transactions are

preceded by an internet search


Summary1. Price Pyramid

2. SEO

3. Social Media

4. Seven Reasons

5. Maintain top of mind awareness

6. Use compelling titles

7. Focus on a niche first

8. Tell stories

9. Publicize your website

10.Be Creative


10DIY

Ways to get customers on

the Internet

Questions ?


10 DIY Ways

to get customers on the Internet

Stories and Lessons by Roy Nakamura ACC Jan 2013 .

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