STORE LAYOUT Store layout is the way merchandise is laid

out for inspection and accessed by consumers

It has tw o significant effects on the consumer behavior & buying activity:

It determines the appearance of the store

It limits the way in which customers may negotiate the ir way round the store, which affects customer traffic flow/circulation.

Types of store Lay out The Grid

Free flow

Boutique

Loop

Spine

THE GRID LAYOUT The grid/grid iron patte rn usually has main,

secondary & te rtiary aisles & consumers are exposed to all products.

Grid Layout is a type of store layout in which counters and fixtures are placed in long rows or “ runs,” usually at right angles, throughout the store.

Widely used in supermarkets, variety & discount stores

Advantages Uses space efficiently

Low cost

Customer familiarity & allows more customers

Merchandise exposure

Ease of cleaning

Simplified security

Possibility of self-service

Disadvantages Plain & un interesting

Limited browsing

Stimulation of rushed shopping behavior

Increases security risks

Makes displays rig id

Customers feels isolated

FREE FLOW LAYOUT Free-Flow Layout is a type of store layout in

which fixtures and merchandise are grouped into free-flowing patterns on the sales floor.

Designed more unstructu red flows of store traffic &allows relaxed customer shopping

Widely used in department & specialty stores

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Advantages Flexibility in layout

Allowance for browsing and wandering freely

Increased impulse purchases

Visual appeal

Cross aisles makes shopping easier

Disadvantages Expensive on space requirements

Cost of fixtures is higher

Waste of floor space

Possibility of confusion

Difficulty of cleaning

Disney 's effective free flow layout

Boutique Also known as concept patte rn

It effectively adapt free flow system by creating departments to sell related merchandise. This is also known as associated sales.

Widely used in small specialist shop & specialty areas in department stores.

Storage, Receiving, Market ing

Underwear Dressing Rooms

Checkout counter

Clearance It ems

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Advantages Create a sense of space within a

small area Customer can easily see complete

range of merchandise Customer can link items in

different categories

Appears most appealing to customers

Disadvantages Cost of using space as center space is

left empty

Boundaries b/w different categories may

LOOP LAYOUT Also known as Race Track.

Loop Layout is a type of store layout in which a major customer aisle begins at the entrance, loops through the store, usually in the shape of a circle, square, ar rectangle, and then retu rns the custom er the front of the store.

It is useful for large stores

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Advantages It guides customer round a large area

It exposes large amounts of merchandise

Disadvantages Customers cannot focus on

intended purchase

Need for internal walls/island screens

SPINE LAYOUT Spine Layout is a type of store layout which

is similar to th at of loop layout except that customer returns by same path .

It uses a centra l path way to access various sections of the store with branch lines

Spine layout can be used as the basis for ‘S’ shaped & ‘Y’ shaped layout.

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Advantage Retailer can utilize the benefits of free

flow, grid and loop system s.

Disadvantage Retailer may need to vary the shape of

cent ral walk way & increase expenditure on fixtures & fit t ings