Store LayoutStore LayoutTypes, Advantages and Types, Advantages and

DisadvantageDisadvantage

Store Layout Store Layout It defines the arrangement of It defines the arrangement of

merchandise and follow of customer in merchandise and follow of customer in the store. the store.

Shows the size and location of each Shows the size and location of each department, any permanent department, any permanent structures, fixture locations and structures, fixture locations and customer traffic patterns. customer traffic patterns.

Allows customer to move in the store Allows customer to move in the store in a desired wayin a desired way

Types of retail layout Types of retail layout Free flow layoutFree flow layout Grid layoutGrid layout Racetrack/ Loop layoutRacetrack/ Loop layout Herringbone layoutHerringbone layout Spine layoutSpine layout

Grid layoutGrid layout Merchandise are displayed along with the wall and Merchandise are displayed along with the wall and

parallel gondola with long aisles.parallel gondola with long aisles. Easy to locate merchandise as all similar Easy to locate merchandise as all similar

merchandise are placed togethermerchandise are placed together Does not encourage customers to explore storeDoes not encourage customers to explore store

Limited site lines to merchandiseLimited site lines to merchandise

Allows more merchandise to be displayedAllows more merchandise to be displayed Cost efficientCost efficient Normally used in grocery store, medical store, etc. Normally used in grocery store, medical store, etc.

Grid layout Grid layout

Fruit

Vegetables

Office & customer service

Books, magazines, seasonal display

Rec

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Exit

Entrance

Cart area

Checkouts

Advantage and Advantage and DisadvantageDisadvantage

Low costLow cost Customer Customer familiarity familiarity Merchandise Merchandise exposureexposure Ease of cleaningEase of cleaning Simplified securitySimplified security Possibility of self-Possibility of self-serviceservice

1.1. Plain and Plain and uninterestinguninteresting

2.2. Limited browsing Limited browsing 3.3. Stimulation of Stimulation of

rushed rushed shopping behavior shopping behavior

4.4. Limited creativity Limited creativity in decorin decor

Free form Layout Free form Layout No standardize rule or formatNo standardize rule or format Product are kept in boutique formProduct are kept in boutique form Increases impulse buying.Increases impulse buying. Customer requires personal Customer requires personal

assistanceassistance

Free Flow Layout Free Flow Layout Storage, Receiving, Marketing

Underwear Dressing Rooms

Checkout counter

Clearance Items

Feature Feature

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Acc

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Pan

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Tops

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Open Display Window Open Display Window

Advantages & Advantages & DisadvantagesDisadvantages

1. Allowance for browsing and wandering freely

2. Increased impulse purchases

3. Visual appeal4. Flexibility

Loitering encouraged

Possible confusion Waste of floor

space Cost Difficulty of

cleaning

Race track LayoutRace track Layout Long and deep aisles Long and deep aisles draws customers around the store.draws customers around the store. Different brand are available Different brand are available Encourage impulse buying.Encourage impulse buying. Easy view of many store from one Easy view of many store from one

pointpoint Commonly used in Departmental Commonly used in Departmental

Store. Store.

Herringbone Layout Herringbone Layout A A Herringbone Herringbone

seatingseating arrangement describes the  arrangement describes the positioning of seats partially and positioning of seats partially and equally askew in one direction.equally askew in one direction.

The term is derived from the The term is derived from the arrangement of interlocking arrangement of interlocking brickwork, and has been applied for , and has been applied for seating found in aircraft, buses and seating found in aircraft, buses and theatres.theatres.

Herringbone seating is increasingly being adopted Herringbone seating is increasingly being adopted in the first and in the first and business class section of airlines,  section of airlines, including including Air Canada, , Air New Zealand, , Cathay Pacific,,Delta Air Lines, , Qantas, Jet , Jet Airways and Virgin Atlantic. Airways and Virgin Atlantic.

Herringbone seats may also include ottomans, and Herringbone seats may also include ottomans, and some have the ability to convert into a full flat some have the ability to convert into a full flat beds. Herringbone seating allows all passengers to beds. Herringbone seating allows all passengers to have direct access to an aisle, and provides have direct access to an aisle, and provides increased privacy. increased privacy.

However passenger access to a window may be However passenger access to a window may be limited. To maintain cost economies airlines may limited. To maintain cost economies airlines may compromise seat width for seat length, leading compromise seat width for seat length, leading some passengers to feel as if their seats are some passengers to feel as if their seats are narrow, claustophobic cubicles. narrow, claustophobic cubicles.

Virgin Atlantic filed a lawsuit against Virgin Atlantic filed a lawsuit against the seat manufacturer, Contour and the seat manufacturer, Contour and airlines that have purchased and airlines that have purchased and installed herringbone seats in their installed herringbone seats in their aircraft. Virgin Atlantic claims that aircraft. Virgin Atlantic claims that they own the patent to the seats and they own the patent to the seats and that the other airlines have violated that the other airlines have violated it.it.

Spine LayoutSpine Layout Similar to Herringbone layoutSimilar to Herringbone layout Have only one aisle which runs from Have only one aisle which runs from

start to endstart to end Sub aisles directs for different Sub aisles directs for different

product.product.

Spine LayoutSpine Layout

Factor affecting Store Factor affecting Store LayoutLayout

Type of merchandise.Type of merchandise. Amount of traffic moving in.Amount of traffic moving in. Availability of spaceAvailability of space No. of items to be displayed.No. of items to be displayed. Profit margin Profit margin