Stop the social media shiny object syndrome [WEBINAR]
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Transcript of Stop the social media shiny object syndrome [WEBINAR]
#freshsos
Stop the Social MediaShiny ObjectSyndrome
Gary Warei.d.e.a.@garyware
Michael BritoEdelman Digital@britopian
Corey CreedSocial Fresh@coreycreed
Jason KeathSocial Fresh@jasonkeath
#freshsos
Social Fresh WEST 2012
• Single track
• 30 minute sessions
• No panels, no gambling
• Group learning
Save $100 todayPromo code AD2100
#freshsos
#freshsos
What is a Shiny Object?
1. New
2. Fast growing
3. Lots of chatter and press
4. Early adopters are flocking
5. Next big thing
6. Perceived opportunity
#freshsos
What is Shiny Object Syndrome?
#freshsos
Shiny objects
are distractions that we disguise as opportunities.
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Sometimes the shoe just doesn’t fit.
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How To Avoid Shiny Object Syndrome
1. Have Patience: No need to rush in
2. Test Personally
3. Land claim: It’s ok to grab your brand name
4. Research professionally: peers, early adopters, demos, reviews
5. Value opportunity compared to current solutions
6. Replace or augment?
7. Define Investment: dollars and people over time
8. Reassess
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Some examples…
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High Tech Specialized B2B Brand
Engage younger demographic, tap into new audience
Platforms
Comscore research showed audience frequents Youtube and industry forums
Execution
Developed an educational/entertaining Youtube series andcreated a series of infographics and seeded them through social channels
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Fortune 500 Company
Operationalized The Content Marketing Process
Brand Narrative
Used Perculate to help the brand discover content that was relevant to their audience
Content Process & Publishing
Used Kapost to operationalize content creation, approval and distribution process
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Mid-sized B2B Company
Created Efficiencies With Content Planning
Content Planning
Used Divvy HQ to replace Google Docs as the global content calendar
Content Publishing
Used Vitrue to publish content on Facebook and Twitter
#freshsos
#freshsos
#freshsos
#freshsos
#freshsos
#freshsos
#freshsos
#freshsos
#freshsos
#freshsos
Social Fresh WEST 2012
• Single track
• 30 minute sessions
• No panels, no gambling
• Group learning
Save $100 todayPromo code AD2100
#freshsos
Q&AStop the Social MediaShiny ObjectSyndrome
Gary Warei.d.e.a.@garyware
Corey CreedSocial Fresh@coreycreed
Jason KeathSocial Fresh@jasonkeath
Michael BritoEdelman Digital@britopian