Avoid Shiny Object Syndrome in Digital Marketing

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Cure for Shiny Objects Syndrome CURE FOR SHINY OBJECT SYNDROME

Transcript of Avoid Shiny Object Syndrome in Digital Marketing

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Cure for Shiny Objects Syndrome

CURE FOR SHINY OBJECT SYNDROME

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HI. I’M TIFFANY

• PR professional turned digital strategist• Tours on both coasts, proud to call NOLA

home• Founder Starnes Solutions• @TiffanyStarnes

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LET’S TALK SHINY OBJECTS…

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yellow pages

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doctor

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flu symptoms

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CHANGES…

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CHANGES…

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AND JUST WHEN YOU HAVE THE CHANGES DOWN…

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GOALS Growth Reach Engagement Web Traffic Lead Generation sales

Is your customer there? Does it align with your goals? Do you have the content & resources? Can you measure success?

SHINY OBJECT CHECKLIST

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SHINY OBJECT HACKS

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Geography

SHINY OBJECT HACK: TARGET PRACTICE

+demographics

+Behavior

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SHINY OBJECT HACK: HIJACK HASHTAGS

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SHINY OBJECT HACK: HIJACK HASHTAGS

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SHINY OBJECT HACK: START SMALLStory- $50K Lens- $500K

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GEO-Filter: less than $100

SHINY OBJECT HACK: START SMALL

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SNAPCHAT

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SHINY OBJECT HACK: DIVE INTO YOUR DATA

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Is your customer there? Does it align with your goals? Do you have the content & resources? Can you measure success?

LET’S REVIEW… SHINY OBJECT CHECKLIST

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THANK YOU

Tiffany Starnes@[email protected]


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