Stop The Presses | Patrick Collings 2009
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Transcript of Stop The Presses | Patrick Collings 2009
stop the presses
Photo by Ed Schipul
patrick collingssagacite brand agency
years from now, people will look at the new media business model and say it “happened” in
the recession of 2008 / 2009
what started as a trickle
Photo by Vanessa Pike-Russell
Ad Declines in Mass Media Seen as More Than Just
Economic
Hearst Shuts Down a Seattle Paper
Rocky Mountain News Folds Amid Ad Slump
Washington Post Net Plunges
When newspapers fold
Seattle Paper Advances Plans to Turn Into Online-Only
Publication
Hearst Plans to Slash, Sell or Shut Paper in Bay Area
New York Times Will Cut Salaries; Washington Post to
Offer Buyouts
US newspaper crisis deepens
Gannett slashing dividend to preserve cash
Cincinnati Post folds
New York Sun closes after six years
Christian Science Monitor abandons print edition
Miami Herald into third restructuring
Blender Magazine to GoOnline Only
not only in the US, and not only newspapers
Note: Spoke about situation of media in Europe and what magazines were doing to save costs and increase revenue
those abandoning print either headed to...
Photo by Kirk
not coming back
great expense in returning to traditional print model2
1 the print business model was already under long-term threat from digital
“recessionary push” will lead to changed habits and rituals3
abandoning print saves 50% costs, but ...
online advertising not enough to sustain
traditional news operations
?defining questions & issues
“it is possible to charge for content”
©that’s my copyright
the rise of the bloggersthe rise of the bloggers
photo by D Barefoot
and that raises more questions about business models
is trust the new slingshot
photo by Jennifer Hayes
Note: Spoke about research that some blogs were more trusted than traditional media
online advertising is evolving and
will evolve further
Note: Spoke about how online publications were allowing banner ads to briefly take over the home page
Note: This is a “banner” ad for Apple that uses large portions of the page to show an online video ad
changing offline, not only online
WSJ.com
perhapsthe internetis not sucha safe placefor traditionalprint mediaescaping therecessionphoto by Kyriakos
digital doesn’t just mean the web
Photo by Rienk Jan Schurer
the kindle isn’t alone
new business models are rapidly emerging
Note: Among other things mentioned subsidized e-readers for long-term subscription models
expect to see early adoption by higher eduction
what can history teach us
remember when cell phones phoned
before text messages
before they took pictures
before they recorded video
before the applications
do you remember before
?similar path for the e-reader
subscription models
the new textbook
colour is coming
so is video
Note: Probably several years down the line
and competitors
prices are falling
new ad models are emerging
Note: Whilst the Kindle does not yet carry formal advertising, this promotional offering from Showtime is available
1the decline of the traditional newspaper business model will have a profound
impact on the future of digital information and advertising
2the divide between free and paid, commodity and premium will
become more distinct
3web revenue models will be tested, found wanting and will evolve
4media owners will seek the control of the e-reader, copy the mobile phone
business model, and content and advertising will follow
“I find it hard to believe that the primary way of reading newspapers 10-plus years from now is going to
be on printed paper.”