Digital & Social Media Strategies Series: Social Media & Consumer Advocacy
Stop social terug in social media! Employee Advocacy
115
@SLAM SOCIAL TERUG IN SOCIAL MEDIA
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Transcript of Stop social terug in social media! Employee Advocacy
@SLAMSOCIAL TERUG IN
SOCIAL MEDIA
SOCIAL TERUG IN
SOCIAL MEDIA
7 BUZZWORDS
#1 SOCIAL MEDIA#2 ENGAGEMENT
#3 REACH#4 AUTHENTICITEIT
#5 INFLUENCERS#6 INHAKERS
#7 EMPLOYEE ADVOCACY
#1 SOCIAL MEDIA
2015
2009
StephanLam.nlBoardroomsocial.com
#2 ENGAGEMENT
Wise men speak because they have something to say; fools because they have to say something.- Plato
#3 REACH
$$$
#4 AUTHENTIEK
SOPHIE
ANKI
MAARTJE
^FR
VERVELEND
#5 INFLUENCERS
#6 INHAKER
http://bit.ly/inhakenofafhaken
DECIDE:QUALITY VS
SPEEDRUN
DO NOTHING PLAN
StephanLam.nlBoardroomsocial.com
#7 EMPLOYEEADVOCACY
Employees have nearly 10 times more followers than corporate social accounts.
- Cisco
SPRAY & PRAY
MEDIA
MEDIASOCIAL
MENSEN ACHTER HET LOGO
MENSEN = MEEST WAARDEVOLLE VAN
BEDRIJF
PERSOONLIJKEDUIDING
GELOOFWAARDIGVERTROUWEN
55%
45%
INDIVIDUALS
INSTITUTIONS
Edelman Trust Barometer 2017
WIE VERTROUW JE MEER?
StephanLam.nlBoardroomsocial.com
60 60 60
48 4643
37 3529
A p
erso
n lik
e yo
urse
lf
Tech
nica
lex
pert
Aca
dem
icex
pert
Empl
oyee
Indu
stry
anal
ist
NG
O
repr
esen
tati
tive
CEO
Boa
rd o
f di
rect
ors
Gov
ernm
ent
offi
cial
l/re
gula
tor
A person like yourself now tied formost credible spokesperson
PERCENT WHO RATE EACH SPOKESPERSON AS EXTREMELY/VERY CREDIBLE
Edelman Trust Barometer 2017StephanLam.nlBoardroomsocial.com
H2H
PERSOONLIJKE RELATIES
JUISTE BEREIK
ENGAGED MEDEWERKERS
COMPANY CULTUUR
INVLOED
SALES
ZET DE KRACHT VAN JE MEDEWERKERS IN
7 STAPPEN
#1 THEMA’S
WHAT MY COMPANY
CARES ABOUT
WHAT MY FOLLOWERS CARE ABOUT
WHAT I CARE ABOUT
RELEVANCE
trap!t 2015StephanLam.nlBoardroomsocial.com
#2 MENSEN
LOGISCHE MATCH
#3 ROL
SOCIAL SAVVYS
SUBJECT MATTER EXPERTS
INTERNAL
SPOKESPERSONS
THOUGHT LEADERS
Stéphan Lam 2015
StephanLam.nlBoardroomsocial.com
Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.- Michael Brenner
#4 EXTERN
POTENTIAL INFLUENCERS
EXTERNAL
SOCIAL BROADCASTERS
MASS INFLUENCERS
MASS
CONNECTORS
MASS MAVENS
Forrester 2011
StephanLam.nlBoardroomsocial.com
POTENTIAL INFLUENCERS
EXTERNAL
SOCIAL BROADCASTERS
MASS INFLUENCERS
MASS CONNECT
ORS
MASS MAVENS
SOCIAL SAVVYS
SUBJECT MATTER EXPERTS
INTERNAL
SPOKESPERSONS
THOUGHT LEADERS
Uitleg: link
StephanLam.nlBoardroomsocial.com
NETWERKEN
RELATIES
INVLOED
#5 HELP
......
#DRUKDRUKDRUK
TRAINING
COACHING
IEDER ZIJN STIJL
TOOLS
VINDEN VAN GOEDE CONTENT
LUISTEREN OP SOCIAL MEDIA
VINDEN VAN INFLUENCERS
#6 VERSTERK
DEEL SUCCESSEN
PLATFORM = BELONING
MEDEWERKERS ZIJN GEEN MARKETING
INSTRUMENT
#7 MEET
ONLINE & OFFLINE
MEET PROGRESSIE
STAAR JE NIET BLIND OP ROI
EMPLOYEEMARKETING
PR
SALES
HR
StephanLam.nlBoardroomsocial.com
BOTTOM UP & TOP DOWN
BOARDROOMSOCIAL
HET GAAT NIET OVER JE PRODUCT
RELATIES
START KLEIN
HEB GEDULD
LONG TERM
KEEP UP THE GOOD WORK
STOP SOCIAL TERUG IN SOCIAL MEDIA, MAAK
GEBRUIK VAN DE BRAINSUIT JE ORGANISATIE
DANK JE
@SLAMSTEPHANLAM.NL
BOARDROOMSOCIAL.COM
