Role of Social Media Advocacy
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Role of Social Med In Library Advocac Patrick “PC” Sweeney www.pcsweeney.com @pcsweeney
description
Patrick Sweeney talks about social media.
Transcript of Role of Social Media Advocacy
Role of Social MediaIn Library Advocacy
Patrick “PC” Sweeneywww.pcsweeney.com
@pcsweeney
What is Social Media Advocacy?
PC Sweeney
Social Capital is the Power
PC Sweeney
Social Capital
More Reference Questions
Higher Program
Attendance
More foot traffic
More Database
users
Increased Circulation
More Volunteers
PC Sweeney
Most Importantly
You control the message
PC Sweeney
ROI is a Numbers Game
PC Sweeney
It used to be this…
PC Sweeney
Now It’s This
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How the Numbers Work
PC Sweeney
Email By the Numbers
PC Sweeney
PC Sweeney
Don’t Give Up on This Though…
PC Sweeney
What is Your
Message
Let’s Focus on What Works (for now)
PC Sweeney
How to Make Them Work• What to Use Them For
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?• Urgency is Key
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?• Urgency is Key• What was Accomplished
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?• Urgency is Key• What was Accomplished• Bullets and Pictures
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?• Urgency is Key• What was Accomplished• Bullets and Pictures• Sending (email specific)
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?• Urgency is Key• What was Accomplished• Bullets and Pictures• Sending (email specific)• Testing
PC Sweeney
How to Make Them Work• What to Use Them For• Every Opportunity To Grow• Measure Engagement• Subject Lines/Headlines• Staying On Message• Good Writing?• Urgency is Key• What was Accomplished• Bullets and Pictures• Sending (email specific)• Testing• How often and When
PC Sweeney
Likes Don’t Matter
PC Sweeney
Facebook Ad(s)vocacy
• Text• Picture• Audience• Budget• Frequency
PC Sweeney
Did it go Viral?
PC Sweeney
PC Sweeney
Social Media Advocacy Success Stories
PC Sweeney
Email Success Stories
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Some Tips for Other Social Media
PC Sweeney
The Haycock
Rule
PC Sweeney
Role of Social MediaIn Library Advocacy
Patrick “PC” Sweeneywww.pcsweeney.com
@pcsweeney
