STOP BEING A CREEP! WHY EMAIL OPEN & CLICK TRACKING IS USELESS WITHOUT A SALES STRATEGY.

Here’s how sales outreach once felt.

Here’s how sales outreach once felt.

You send an email.

Here’s how sales outreach once felt.

You send an email. And that’s it.

You have no idea what

happens after that email is

sent.

Now Sales Reps Can use Technology To know when SOMEONE ...

Now Sales Reps Can use Technology To know when SOMEONE ...

Opens your email.

Now Sales Reps Can use Technology To know when SOMEONE ...

Opens your email. Clicks links in your email.

& SO REPS CELEBRATE HOW

MANY PEOPLE INTERACT WITH THEIR EMAILS!

& SO REPS CELEBRATE HOW

MANY PEOPLE INTERACT WITH THEIR EMAILS!

But this is

the wrong way

to measure

sales success.

You need an effective strategy

for what to do next.

What do you first say to someone who opens your email?

What do you first say to someone who opens your email? What do you say second?

What do you first say to someone who opens your email? What do you say second? How do you build rapport and trust to help increase velocity?

How do you use all of these signals to take an action that

empowe" your prospect and allows you to get what you want?

1 2 3

Measure Engagement.

Call fast.

OPEN WITH CONTEXT.

Here’s the 3-step sales strategy we’ve found works:

1MEASURE ENGAGEMENT.

Think of it this way.

Every tracked email is a seed waiting to grow.

This engagement is a measure of velocity. “Tim suggested we connect.”

This engagement is a measure of velocity. “Tim suggested we connect.”

“Tim suggested we connect.”

“Tim suggested we connect.”

“Tim suggested we connect.”

The more times a prospect opens and clicks my content, the better the chance for further engagement.

This engagement is a measure of velocity. “Tim suggested we connect.”

“Tim suggested we connect.”

“Tim suggested we connect.”

“Tim suggested we connect.”

The more times a prospect opens and clicks my content, the better the chance for further engagement.

If there’s no engagement, then why should sales bother him? “Tim suggested we connect.”

C ontact again

in 6 months.

Yet, many salespeople

sti% set arbitrary followup

dates.

C ontact again

in 6 months.

Many salespeople set arbitrary “engagement

dates.”

But why force a date when you can engage natura%y?

Email signals measure a prospect’s engagement with your business over time – so you can contact them when they’re actua%y interested.

GET SIGNALS FOR FREE NOW

Don’t have email tracking technology?

Email signals measure a prospect’s engagement with your business over time – so you can contact them when they’re actua%y interested.

Now use that series of engagement

in your outreach!

2CALL FAST.

The odds of calling to contact a lead decrease by over 10 times in the first hour.

The same is true when prospects interact with your emails

Just be sure your emails

aren’t product pitches – provide

links to helpful content instead.

Hi Sam, Pleasure chatting today. I thought I’d quickly followup with some additional resources for you: - LINK TO HELPFUL RESOURCE - LINK TO HELPFUL RESOURCE Best regards, Mike

Now it’s time to use this context in a sales call.

3OPEN with context.

Here’s an example

roleplay of how this sounds in

action.

[Sales] "Hey John, this is Mike over at Culture Company ... am I catching you at an alright time?" [Prospect] "Wow, Mike, I was actually just reviewing the email you sent over earlier. Great timing." [Sales] Excellent, I will be brief. I noticed you were checking out some of the information around the link I sent on improving company culture. Wanted to circle back and see if there was anything you had questions on, or if there was further information I could point you towards that would be helpful ...

PART 1

[Prospect] "Well, we started by eliminating time tracking, and we’re also putting plans in motion to do team lunches on a weekly basis. Its a journey we are taking day-by-day." [Sales] "Interesting ... Many people I’ve spoken with recently are implementing a similar team lunch idea. What they’ve found is by supplementing that with other voluntary benefits, they’ve been able to achieve their goals in much less time. Is there a good time for us to connect this week and I can show you a little more about how we help companies achieve better work/life balance for employees?” [Prospect] "Sure, how about 10 AM tomorrow?"

PART 2

1 2 3

Measure Engagement.

Call fast.

OPEN WITH CONTEXT.

And there you have it.

Now you can celebrate.

... but wait a second.

Isn’t this super cr(py & intrusive?

Well, marketers have been tracking

emails since the early 1990s.

Isn’t it time we gave sales that same technology?

We think so.

Give sales the technology they deserve – download Signals today.

GET IT FOR FREE GETSIGNALS.COM

“Signals lets me see when leads are interested in me in real-time. This is a game changer.”

Michael Pici PRODUCT MANAGER,

INBOUND SALES @MichaelPici

Anum Hussain MARKETING MANAGER,

INBOUND SALES @anum

Thank You.

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