Stl Innovation Camp Feb 2010
-
Upload
david-strom -
Category
Technology
-
view
732 -
download
1
description
Transcript of Stl Innovation Camp Feb 2010
![Page 1: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/1.jpg)
Managing Your Online Presence
David Strom
St. Louis Innovation Camp
February 2010
![Page 2: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/2.jpg)
http://strominator.com (c) David Strom 2010
![Page 3: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/3.jpg)
http://strominator.com (c) David Strom 2010
It is the brave new world
• New technologies and tools
• Not just about having a Web site
• Or an email list
• Or a FaceTwitLinkSpace account
![Page 4: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/4.jpg)
http://strominator.com (c) David Strom 2010
Why blogs are better
• No programming required
• Easy to make frequent updates
• Easy to quickly change the appearance of your pages
• Automatic posting of your content to Google’s search index
![Page 5: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/5.jpg)
http://strominator.com (c) David Strom 2010
Blog choices
Wordpress.com
![Page 6: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/6.jpg)
http://strominator.com (c) David Strom 2010
![Page 7: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/7.jpg)
http://strominator.com (c) David Strom 2010
How to setup your own Internet domain name
![Page 8: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/8.jpg)
http://strominator.com (c) David Strom 2010
![Page 9: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/9.jpg)
http://strominator.com (c) David Strom 2010
![Page 10: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/10.jpg)
http://strominator.com (c) David Strom 2010
![Page 11: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/11.jpg)
http://strominator.com (c) David Strom 2010
![Page 12: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/12.jpg)
http://strominator.com (c) David Strom 2010
![Page 13: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/13.jpg)
http://strominator.com (c) David Strom 2010
![Page 14: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/14.jpg)
http://strominator.com (c) David Strom 2010
![Page 15: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/15.jpg)
http://strominator.com (c) David Strom 2010
![Page 16: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/16.jpg)
http://strominator.com (c) David Strom 2010
![Page 17: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/17.jpg)
http://strominator.com (c) David Strom 2010
![Page 18: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/18.jpg)
http://strominator.com (c) David Strom 2010
Twitter for instant notification
![Page 19: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/19.jpg)
http://strominator.com (c) David Strom 2010
![Page 20: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/20.jpg)
http://strominator.com (c) David Strom 2010
![Page 21: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/21.jpg)
http://strominator.com (c) David Strom 2010
![Page 22: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/22.jpg)
http://strominator.com (c) David Strom 2010
![Page 23: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/23.jpg)
http://strominator.com (c) David Strom 2010
![Page 24: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/24.jpg)
![Page 25: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/25.jpg)
http://strominator.com (c) David Strom 2010
How not to use Twitter!
![Page 26: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/26.jpg)
http://strominator.com (c) David Strom 2010
“Motrin Moms”
![Page 27: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/27.jpg)
http://strominator.com (c) David Strom 2010
How to identify yourself vs. your company
![Page 28: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/28.jpg)
http://strominator.com (c) David Strom 2010
New tools to complement Twitter
• Slideshare
• Yammer
• Ping.fm
• Buzzable
• Twhirl
• Twitterific for iPhone
![Page 29: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/29.jpg)
http://strominator.com (c) David Strom 2010
![Page 30: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/30.jpg)
http://strominator.com (c) David Strom 2010
Yammer
![Page 31: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/31.jpg)
http://strominator.com (c) David Strom 2010
Ping.fm
![Page 32: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/32.jpg)
http://strominator.com (c) David Strom 2010
![Page 33: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/33.jpg)
http://strominator.com (c) David Strom 2010
![Page 34: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/34.jpg)
http://strominator.com (c) David Strom 2010
![Page 35: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/35.jpg)
http://strominator.com (c) David Strom 2010
![Page 36: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/36.jpg)
http://strominator.com (c) David Strom 2010
![Page 37: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/37.jpg)
http://strominator.com (c) David Strom 2010
Set up a mailing list to send out regular information to your clients
• Free: Yahoo Groups
• Cheap: Mailman on EMWD.com ($4/mo)
• Expensive: ConstantContact.com ($30/mo and up)
![Page 38: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/38.jpg)
http://strominator.com (c) David Strom 2010
Yahoo
![Page 39: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/39.jpg)
http://strominator.com (c) David Strom 2010
![Page 40: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/40.jpg)
http://strominator.com (c) David Strom 2010
![Page 41: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/41.jpg)
http://strominator.com (c) David Strom 2010
![Page 42: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/42.jpg)
http://strominator.com (c) David Strom 2010
Mailman
![Page 43: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/43.jpg)
http://strominator.com (c) David Strom 2010
![Page 44: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/44.jpg)
http://strominator.com (c) David Strom 2010
Constant Contact
![Page 45: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/45.jpg)
http://strominator.com (c) David Strom 2010
![Page 46: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/46.jpg)
http://strominator.com (c) David Strom 2010
![Page 47: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/47.jpg)
http://strominator.com (c) David Strom 2010
![Page 48: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/48.jpg)
http://strominator.com (c) David Strom 2010
![Page 49: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/49.jpg)
http://strominator.com (c) David Strom 2010
Choose success metrics
• Reduction in support calls
• Positive press mentions
• Important customer wins
• Increase in sales
![Page 50: Stl Innovation Camp Feb 2010](https://reader034.fdocuments.us/reader034/viewer/2022051816/545b233daf79592b448b6113/html5/thumbnails/50.jpg)
Questions?
David Strom
http://webinformant.tv
(310) 857-6867