Sticker Marketing Case Study: Coke and StickerYou
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Brand Engagement that Sticks © 2013 StickerYou Confidential 1
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Sticker Marketing is one of the most effective, exciting and affordable marketing tools that brands use to engage with customers. Stickers "stick" on virtually any medium, making them easy to use and leaving millions of online and offline media impressions. Fans and brand advocates often show off their creations online and offline, turbocharging word of mouth and free publicity. Stickers can be customized to the fans' liking so that the impressions travel with the fans in the way they want. StickerYou partnered with Coke through a program where Coke customers get to redeem points on iCoke website and use them on StickerYou products. They get to choose custom coke stickers or make their own creative, ship the stickers to their doorsteps and show off their art to friends. Over 200,000 Coke stickers were created with thousands of share, leaving millions of online and offline impressions. These impressions lead to huge media value for Coke. This presentation is a case study on how StickerYou partnered with Coke to take Engagement Marketing to an all new level. Make it "stick" !
Transcript of Sticker Marketing Case Study: Coke and StickerYou
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Brand Engagement that Sticks
© 2013 StickerYou Confidential
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About StickerYou
© 2013 StickerYou Confidential
• Best marketing engagement solution for fans to create cool custom products that make the brand stick!
• Top 100 fastest growing Canadian start-ups
• 150,000+ site visits/month
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Consumer Trends
© 2013 StickerYou Confidential
• Growth in Custom Product Creation
• Looking for Easy Time Saving Solutions
• Increase in time spent online showcasing ‘cool’ personalized experiences
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The StickerYou interface flexibly offers ‘sticky’ products that can • Market a brand• Let fans express one-
selfo In the way they
wanto At a place they
choose
No barriers hence!
The Value Proposition
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Online to Offline Marketing
© 2013 StickerYou Confidential
StickerYou provides customization technology, production and fulfillment for personalized product engagement
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Sticker Engagement Case Study:iCoke & StickerYou
© 2013 StickerYou Confidential
Coke loyalty marketing promoted Custom Coke Stickers at icoke.ca & social media
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iCoke & StickerYou:How it all works
© 2013 StickerYou Confidential
Redeem the points you collect from Coke productsGet the online codeUse it to order custom Coke stickers from StickerYou.com
and
Get your creative ideas mailed to your doorsteps
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iCoke & StickerYou:The Halo of Engaging Content
© 2013 StickerYou Confidential
Influencers spread word of mouth 10X more than an average fan does• Social Media managers need engaging content for fans
• Fans who order custom stickers, produce amazing online content and can turbo charge word of mouth
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iCoke & StickerYou:From Online to Offline
© 2013 StickerYou Confidential
Promotion Codes used enabled fans to use a “Coke Sticker Maker” and custom choose, size and order their own Coke stickers
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iCoke & StickerYou:Online-Offline = Media
Value
© 2013 StickerYou Confidential
• Fans showcase their creations online
• More fans engage with them
• They showcase their custom products offline
• Earning even more media value
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iCoke-StickerYou:Results speak
© 2013 StickerYou Confidential
• 200,000+ stickers created, ordered, and then authentically used by fans
• Thousands of views online
• Millions of offline and online media impressions
ROI 5:1
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Benefits of Sticker Marketing
• Countless impressions both online and offline • Can be placed on any medium• Easy and affordable• Makes brands engage with customers
So, think of the possibilities…………
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Contact
Krishna KumarSales and Marketing Solutions Associate, StickerYou Inc
http://linkedin.com/company/stickeryou/
1-877-437-8825 Ext 310
