Search Engine Optimizationby Steve Wiideman

Search Engine Optimizationby Steve Wiideman

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Introduction toSearch EngineOptimization

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About Steve Wiideman

Corporate Search Marketer for Disney, Expedia, & Ticketmaster companies

Consultant for brands such as Skechers, RingCentral, and Flirt

Search Google for “SEO Expert”

Authored 3 FREE eBooks, downloadable at seosteve.com

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What is SEO?

A. A method of achieving higher ranking in Google, Bing and other search engines

B. A way of gaming web search sites however possible to get more traffic

C. Bidding on keywords to learn which terms attract buying customers without spending $

D. The name a few thousand people share in Korea

E. All of the above

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3 Principles of SEO

1. Relevance to Query

2. Popularity / Citations

3. User Choice / User Behavior

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Principle 1 – Relevancy

Finding & Tracking Important Terms

Creating Quality, ‘Linkable’ Content

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Organizing Your Keywords

Consider behavior cyclesBroad terms are competitive & ambiguous (be the best result)“Buying” terms will be produce the best long term results

It’s all in the detailsAdding descriptive information will make your page stand outSize, shape, color, cost, features, location, adjectives, adverbs

Pay-Per-Click data can help“Silo” your keywords similar to an AdWords campaignUse your PPC data to determine where to start with SEO

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Keyword Research Exercise

Use the Google AdWords Keyword Tool to find:

1. 5 high-volume, highly competitive terms

2. 5 low-volume, less competitive terms

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Create Linkable, Shareable, Addictive ContentRemember, the search engines want to return the best search result.

No amount of link building or gaming the system will fix bad content.

The content is useful and original

There are supportive facts and references

Something fun or interesting is included.

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Principle 2 – Popularity

Links & Mention Social Media

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Finding Great Links

Start with vendors and partners Give to receive (discounts? ) Get featured in industry articles Guest blogging & blog reviews Use link acquisition tools

Ontolo.com OpenSiteExplorer.org seomoz.org Link Acquisition Tools

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Principle 3 – User Choice

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Click-Through Rate (CTR)

Google records every search

Google records every click

Google records every return

Google records time spent before return

The higher the ‘natural’ CTR, the higher the ranking

(discussion: how to boost CTR)

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Principle 3 – User Choice

Amazon uses several basic sales principles

to prevent visitors from leaving.

• List price (urgency)

• Limited time shipping offers (scarcity)

• Product reviews (reciprocity)

• Teaser content (authority / authenticity)

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Pop Quiz: The 3 Principles of SEO

1. Relevance to Query

2. Popularity / Citations

3. User Choice / User Behavior

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How You Can Connect with Me

Twitter: @seosteve

Facebook.com/stevewiideman

LinkedIn.com/in/seoexpert

Email: info@seosteve.com

Search “seo expert”

Steve Wiideman

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For more information about internet marketing or any other hands-on workshops/training, visit www.nrclc.com.

NR Computer Learning Center2100 W. Orangewood, Suite 110

Orange, CA 92868714.505.3475